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Businesses Benefit From Reviews On Their Website

Small businesses that features reviews on their website are seeing significant returns, according to a new survey from RatePoint.

Among the 30 percent of small business retailers who had product reviews on their websites, 43 percent said reviews had led to more sales, while 28 percent indicated they had resulted in more traffic.
Neal-Creighton

Add Video Reviews to Google Product Pages
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Google has announced that they are now including relevant and "high quality" YouTube video reviews on product pages in Google Product Search.

"Video product reviews are getting a lot of buzz right now, as shoppers increasingly turn to the web to help them figure out what to buy," says Google Product Search Business Product Manager Paul Lee.

Yelp Review Leads to Defamation Suit
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A California man named Christopher Norberg is in the middle of a legal dispute with a chiropractor for posting a negative review of his services on the site Yelp.com. The dispute stems from a billing experience, which Norberg referred to in his review, and the chiropractor filed a defamation suit. It is now a classic example of where the line between free speech and defamation should be drawn.

Jeff Gerstmann Returns With A Giant Bomb

GameSpot and CNET see their favorite fired game reviewer return with a rival gaming blog and a ton of street cred.

Metallica Really Enjoys Positive Reviews
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The metal gods tossed their management team under the proverbial bus after those managers demanded takedowns of positive reviews by bloggers of some rough takes of Metallica’s newest project.

LiveFeedback.org Helping Local Businesses

I’m excited to announce a new free service I developed for local businesses, LeaveFeedback.org. Local Search is one of the newest verticals in the search industry bringing with it the convergence of offline (local) businesses and online search. LeaveFeedback.org has a real solution to one of the biggest problems facing local businesses: online customer reviews.

Problem: Local businesses have difficulties getting online reviews from offline customers.

Yahoo Local Worries About Your Psyche

Writing online reviews is good for the psyche, and a majority of adults like to help others by sharing their opinions this way.

Online Consumer Reviews Drive Offline Sales

Internet users who read online reviews are willing to spend around 20 percent more for services receiving an "Excellent," or 5-star, rating than for the same service receiving a "Good," or 4-star, rating, according to a new study from comScore.

Holiday Shoppers Look To Online Reviews

Holiday shoppers are increasingly looking to online ratings and reviews to make decisions about their offline purchases according to Bazaarvoice

Bazaarvoice data revealed an increase in ratings and review activity for the week of November 19-26,2007, with a peak on Thanksgiving evening as shoppers prepared for Black Friday. Bazaarvoice said it served 1,400 ratings and reviews per second at the peak, which took place at 9:25 pm EST on Thursday, November 22.

Amazon Reviewer Makes Headlines

It’s hard to comprehend how he achieved this, but Peter Harris has managed to review over 2,500 products on Amazon.com.  As an added point of interest: Harris doesn’t even have an Internet connection at his home.

Live Search Team Improves Product Searches
Amazon Adds Customer Video Reviews
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Amazon.com has launched "Customer Video Reviews" which allows customers to use video to express and share their opinions about products sold on the retailers Web site.

Product Sellers Should Focus On Online Reviews

More people are looking to online reviews, which are having a significant impact on their purchasing decision.

Online Reviews Lead to Sales

Earlier this year, I asked whether manufacturers would post product reviews. Many retailers are doing it, of course, but too many manufacturers think allowing their customers to review their products is "risky"—there’s that word again. So, does the risk outweight the reward?

Fox Business Channel Getting Positve Reviews

The Fox Business Channel went live in 30 million homes on Monday and hopes to make business news more appealing to the average viewer.

Online CPG Reviews Popular With Consumers

Consumer product reviews are becoming more trusted according to a Deloitte Consumer Product Group study. Deloitte revealed that 62 percent of Internet users read product reviews written by fellow consumers.

Google Looks For URL Suggestions In Search Result!
In a recent thread at WebmasterWorld, some members have reported that Google is asking searchers to suggest some URLs for specific searches. "Help improve search for everyone" is how Google is asking for suggestions. Google asks the users to

Click a link to submit a link. The link open a form where you need to login.

Usability Reviews Verify Good Work

While on a plane heading home from a conference I happened to meet the mother of a Human Factors employee for a well-known global Internet software company. As we chatted, she noted that when I spoke of my work, she could tell I wasn’t the critical type.

She’s a human behavior specialist. In her practice, she helps people who have suffered trauma. There’s a way that you listen. A way you offer support. I realized she was paying me a huge compliment if she noticed something about me and how I conveyed bad news to my clients.

Yahoo! Overhauls Yahoo! Local

Last week, Yahoo! announced an overhaul to their Yahoo! Local service where improvements would harness the voice of their millions of user reviews, ratings and other consumer generated content to bolster the value of the service and give local businesses a real chance of search exposure.

No Yelpers, But Some Publicity’s Good

Not that he’d know who’s a Yelper and who’s not – it could even be a ham-fisted way of getting publicity that’s likely to backfire – but a café owner in Oakland has reportedly put a sign in his window that reads "No Yelpers."

Google Updates Webmaster Malware Reviews

Webmasters whose sites have been flagged in Google’s search results as being potential links to malware have a new process for updating their listings after cleaning the site.

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