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Revenue Articles

Mobile Music Revenue To Reach $11 Billion
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Spending on mobile music is on track to hit $11 billion and account for 30 percent of worldwide-recorded music revenue by 2011, projects Understanding & Solutions.

Mobile music currently accounts for 13 percent of global recorded music revenue. "Alongside online, mobile music is essential to the future of the music industry," says Understanding & Solutions Consultant, David Sidebottom.

YouTube Expands Partner Program
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Thanks to an expansion of the YouTube Partner Program, video makers’ odds of earning money on the video-sharing site just got a little better; partners will actually be included in the ad revenue-sharing process.

Search Spam Primer

Every Internet marketer has heard about search spam, the unethical tactics that so-called "black hat" search marketers use that violate the search engines’ terms of service.

Now if you have no intention of doing anything unethical, you might believe that you don’t need to understand search spam.

AdSense Video in UK, Ireland, Canada

As soon as news reached that AOL released Video Ticker there also was an announcement that Google will be introducing AdSense Video Units to Canada, the UK & Ireland.

AOL’s VIDEO TICKER ADS:

Internet Ad Revenue Tops $5.2 Billion

Big bucks continued to roll into online advertising as the Interactive Advertising Bureau reported third quarter numbers for 2007 that beat last year’s figures by 25.3 percent.

AOL, LookSmart Harbinger Of Ad Weakness
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While Google’s shares skate above $700, troubling results at smaller online ad competitors hint at a turbulent future.

Mozilla Can Walk Away From Google’s Cash

The Mozilla Foundation has tucked away enough money that they can do without Google’s immense influx of revenue, courtesy of Google’s default search position in the Firefox browser.

The Facebook Feeding Frenzy

More Investor Cash for Facebook…

Yesterday we learned that Microsoft bought 1.6% of Facebook for $240 Million. Today there is another large investment – it’s been rumored that Facebook got an additional $500 million from two New York hedge funds.

Mozilla’s Top Revenue’s From Google

Mozilla CEO Mitchell Baker in a blog post writes:

Mozilla’s revenues (including both Mozilla Foundation and Mozilla Corporation) for 2006 were $66,840,850, up approximately 26% from 2005 revenue of $52,906,602. As in 2005 the vast majority of this revenue is associated with the search functionality in Mozilla Firefox, and the majority of that is from Google.

Google Earnings As Expected, Revenue Up 57%

Google shares have been up and down in after-hours trading, but largely have hovered around the closing price of $639.62 soon after Google released its earnings report for the third quarter of 2007. Google beat analyst expectations by a slim margin.

Zuckerberg: We Don’t Focus on Revenue

I know everyone is obsessed with when Mark Zuckerberg is going to announce the winner of the “Dance with Facebook for $10-billion” contest, but I found something he said during his interview with John Battelle interesting. He said:

Insiders Say Market Is Bullish, Not Bubbly

Maybe it’s not best to ask online players if online properties are overvalued. But the general consensus, save for an occasional cautious voice, seems to be that the market is bullish, not bubbled. Rational, on the other hand, is an entirely different matter.

Blinkx AdHoc Sets Out To Share Revenue

Can Blinkx bring down Google?  Maybe not.  But in one particular area, Blinkx is keeping up, and a new development will allow publishers to make money off the videos they embed in their sites.

Google’s Cut? Forty Percent, Baby

Divide the online advertising revenue pool into ten slices. Google devours four all by itself, to the tune of $7.5 billion in the US market so far in 2007.

 

New York Times Frees Its Content

Two years after dropping its columnists behind a subscription wall, the New York Times tore down the barrier to a valuable source of traffic: search engines.

Behavorial Targeting 101: Media Buying Tips

Have you heard of behavioral marketing, but not known exactly what it is? You probably have been exposed to behavioral targeting before at one or more points in your life and not even known it. Behavioral targeting, if done right, can be a very useful tool in your internet marketing tool belt.

It’s a Targeted Targeted World

In a recent survey CNET asked AOL, Ask.com, Google, Microsoft, and Yahoo about their privacy policies and behavioral targeting. In some cases they asked follow-up questions for clarification.

Here are the results:

Facebook Source Code Sees The Light Of Day

For Facebook, it wasn’t a great way to start the weekend – the site’s home page source code was posted online for all to see.  On the bright side, data belonging to Facebook’s many users appears to be completely safe and unaffected.

Annual Revenue Surpasses $50 Billion for Microsoft

Microsoft has now announced revenue of $13.37 billion for the fourth quarter ending on the 30th of June 2007, that is a 13% increase over the same period of the prior year.

Googlers Hurt Google’s Numbers
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The financials for Google’s second quarter of 2007 proved uninspiring for Wall Street as earnings missed expectations, and Google blamed a higher headcount for rising expenses.

Console Game Revenue To Hit $66 Billion

The U.S game console market is on track to generate cumulative revenues of $66 billion through 2012 according to a new report from JupiterResearch, "U.S. Console Games Forecast, 2007 to 2012."