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Nielsen Could Have Twitter’s Retention Rates Wrong

 Nielsen Wire 

New Data Retention Laws in Germany

Last week, Germany’s ruling parties – a coalition of SPD & CDU, with efforts in the digital area recently spearheaded by minister of interior Wolfgang Schäuble (pictured) – passed a bill for new data retention laws*.

Your Email Campaign Needs Work
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A study of email campaigns presented at the Shop.org Summit contended that marketers aren’t doing enough to maximize the return on their efforts.

Top Web Sites Have Retention, Overlap

Nielsen//NetRatings has announced the leaders in three Web categories. Search, career development and multi-category travel have had high month- over- month visitor retention rates from June to July, but also had audience overlap with other competitors in their categories.

Ask to Put You in Control of Privacy with AskEraser
Ask.com is taking online privacy to a new level–by putting you in control of your privacy when searching on the internet.

Ask.com

Google To Watchdog: Mind Your Own Business
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Peter Fleischer, Google’s top global privacy counsel, said data retention issues are of no concern to a European privacy watchdog group.

EU Investigation Goes Beyond Google
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When the European Union confronted Google over its data retention policies, some people – including Google’s own global privacy counsel – wondered why Yahoo, Microsoft, and a number of other companies were left alone.  Now it appears that the EU is going to take a look at them, after all.

Google Reduces Data Retention Policy To 18 Months

Google’s Global Privacy Counsel Peter Fleischer appears to be a master of textual undercurrents (what the reader understands as "between the lines"), responding to Privacy International’s recent condemnation of the company’s privacy policies without mentioning the group itself.

EU Challenges Google On Data Retention
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Two years may be too long to keep search information without some kind of justification, according to the European Union.

Yahoo Miles Above Google for Retention

An interesting, albeit controversial, set of statistics was provided by Compete.com last week outlining the top 20 online properties that a pool of 2,000,000 people spent the most time on in December 2006.

HR Consulting Firm Provides Employee Retention Guidance

You attract them, you screen them, you interview them, you hire and train them, and then they leave you. It is estimated that employee turn over costs U.S. companies over one billion dollars annually.

10 Tips For Long Term Client Retention

Attracting and retaining long-term clients is a powerful strategy for growing your business. Long-term clients are likely to feel more satisfied, are more likely to refer others, and are more likely to purchase additional services from you.

Employee Retention: What Employee Turnover Really Costs Your Company
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It’s one of the largest costs in all different types of organizations, yet it’s also one of the most unknown costs. It’s employee turnover.

R = EOC (Recruitment and Retention = Employer of Choice)

Problems with staffing and retention may not be due to bad hires or a low unemployment rate.

Keeping in Touch: The Surefire Client Retention Strategy

Want to know the secret that all successful independent professionals and small business owners possess? The savvy ones know that the secret to long-term success lies in keeping in touch with their clients.

Measuring & Managing Visitor / Customer Retention, Part 2

Measuring Potential Value with LifeCycle Metrics

This whole potential value measurement issue is, of course, the big problem embedded in the preaching you hear on LifeTime Value, CRM, and these portfolio models of customer value. How do you deal with this whole “potential value” question, how do you actually measure it and act on it?

Measuring & Managing Visitor / Customer Retention

You have probably heard or read references to the “portfolio” approach to managing customers and their value.

Princeton Softech Announces Soution for IBM TotalStorage Data Retention 450

Cost-Effective Data Management Solution for PeopleSoft Users Addresses Availability and Business Management Needs.

Whats Next in Web Analytics: Visitor / Customer Retention

Let’s say you are in charge of marketing the web site. You have a multitude of media choices, but not an unlimited budget.

What the Taco Bell Manager Taught Me About Customer Retention
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I didn’t plan to get a marketing lesson. I really just wanted a steak chalupa! But as I went through the Taco Bell ordering line, my day took an interesting twist.

Customer Acquisition and Retention

The first e-commerce web sites were developed to create avenues to acquire new customers. That was in 1994.

Poor Page Design and Visitor Retention

In the never ending search engine promotion battle, one of the most frequent questions asked by site owners is “why isn’t my site listed”? When web pages don’t magically appear in the Top 10 rankings of the major search engines, it’s usually Google & Co. who are blamed. Trouble is, the actual process of submitting sites is just one part of the web marketing equation, and the responsibility for generating traffic lies at the feet of the site owner, not the search engines.