All Posts Tagged Tag: ‘retargeting’

Twitter Launches Tailored Audiences From Mobile Apps

Twitter announced the launch of tailored audiences from mobile apps, enabling advertisers to create targetable audience segments based on mobile app actions (like installs, purchases, or sign-ups). This follows the recent news that Twitter would track which apps users have. “Tailored audiences from mobile apps can help you drive the highest possible ROI in your app install and app engagement …

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Twitter Tailored Audiences Now Let Advertisers Use Email Addresses,Twitter IDs

Twitter announced some new features for advertisers today, specifically in the realm of tailored audiences. Twitter began testing tailored audiences ad retargeting back in the summer before making it globally available last month. The option enables advertisers to reach users who have shown interest in their brands or categories while they’re not actually on Twitter. For example, if a hotel …

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How and Why Remarketing Can Gain Back Lost Customers

Late last year, and the Search Engine Marketing Professional Organization (SEMPO) shared some interesting findings from a survey on ad technology, and found that remarketing (sometimes called retargeting) was considered the most under-utilized online marketing technology by nearly half or respondents. 

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