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Google Reportedly Testing ‘In-Store Attribution Transaction Reporting’

Google Reportedly Testing ‘In-Store Attribution Transaction Reporting’

By Chris Crum April 11, 2014

Google is testing a pilot program to help retailers better figure out if their online ads are driving in-store sales, reports The Wall Street Journal, which says the company currently has six advertisers on board, and is using data from …

Penney Store Closings And Job Cuts For May 2014 Penney Store Closings And Job Cuts For May 2014
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This past Wednesday, J.C. Penney announced it would be closing down 33 stores throughout the nation and cutting 2,000 jobs. The changes are part of an effort to save nearly $65 million each year. J.C. Penney Ceo, Myron Ullman III, …

Microsoft Envisions The Future Of Retail Microsoft Envisions The Future Of Retail
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What’s been the most innovative technology in retail over the past few years? If you immediately thought of Square, you win. The POS hardware/software combo has made it easier than ever for small businesses to accept and process credit card …

Groupon Buys Fashion Retailer Ideeli For $43 Million Groupon Buys Fashion Retailer Ideeli For $43 Million

Groupon announced on Monday that it has acquired fashion retailer ideeli for $43 million in cash. The purchase, Groupon says, will extend its presence in fashion and apparel. “These types of offers have been very popular with Groupon customers, and …

Macy’s Job Cuts: Chain Aims To Save $100 Million Macy’s Job Cuts: Chain Aims To Save $100 Million

Despite its financial success over the holiday, Macy’s has announced plans for closings and layoffs for 2014. By early spring, the company will be closing five stores in Arizona, Kansas, Missouri, New York, and Utah – opening eight new ones …

Amazon Sold 36.8 Million Items on Cyber Monday Amazon Sold 36.8 Million Items on Cyber Monday

In less than two decades Amazon has managed not only to become the internet’s largest retailer, but also a major competitor to traditional retailers such as Walmart. The success of the website continues to grow each year, and this year’s …

Many Americans Still Putting-Off Holiday Shopping Many Americans Still Putting-Off Holiday Shopping

This year’s Black Friday was a sales success, with customers spending more money on a variety of heavily discounted prices. Not everyone has finished up their holiday shopping, however. In fact, a sizable chunk of the American population has yet …

Amazon's Frustration-Free Packaging Hits Milestone Amazon's Frustration-Free Packaging Hits Milestone

Back in 2008, Amazon announced its “Frustration-Free Packaging” initiative, working with nineteen manufacturers, including Fischer-Price, Mattel, Microsoft and Transcend, to make product packaging easier to get into so the whole buying-and-receiving process is less annoying. The phrase “first world problems” …

Black Friday Spending Down From Last Year Black Friday Spending Down From Last Year

The Black Friday shopping weekend is almost over and shoppers are now taking a break from standing in lines to check the “Cyber Monday” deals online retailers are offering today. With stores opening earlier than ever on Thanksgiving Day this …

Black Friday Online Shopping Hits Over A Billion Black Friday Online Shopping Hits Over A Billion
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U.S. desktop ecommerce holiday spending was already up 14% year-over-year by for the first 24 days, ahead of Black Friday. Black Friday itself, comScore reports, was the first billion dollar online shopping day of the holiday season with $1.198 billion …

Intel to Open ‘Pop-Up’ Retail Stores Next Week Intel to Open ‘Pop-Up’ Retail Stores Next Week

Intel today announced that it will open its first ever “pop-up” stores in major cities in the U.S. The stores will appear starting next week in New York, Chicago, and Los Angeles. The idea behind the stores, according to Intel, …

40% of Americans Have Engaged in ‘Showrooming’ 40% of Americans Have Engaged in ‘Showrooming’

The rise of online retail has certainly forced physical retailers to both rethink their business models and compete with companies that do not have to deal with store overhead. In addition to competing on convenience and price, physical retailers are …

Google Tracks Consumers Through The Physical World Google Tracks Consumers Through The Physical World
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Google is using consumers’ smartphones to track their locations and physical world shopping activities so they can give that data to advertisers as evidence of conversions for online ads that led to in-store purchases. John McDermott recently reported in a …

This Toys ‘R’ Us Ad Outraged Even Stephen Colbert This Toys ‘R’ Us Ad Outraged Even Stephen Colbert
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Last week, environmentalist Peter Gleick penned an editorial about a Toys “R” Us commercial from October that, frustratingly, decries hard science in favor of running amok in a toy store. “My wife and I were relaxing, watching TV when we …

Assassin’s Creed IV Expected To Sell 8 Million Assassin’s Creed IV Expected To Sell 8 Million
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Fortune video game writer John Gaudiosi reported today that the latest Assassin’s Creed franchise entry, Assassin’s Creed IV: Black Flag, is expected to sell 8 million copies. The number comes from video game analyst for Wedbush Securities Michael Pachter, who …

Retailers to Sell One-Third of Tablets This Year Retailers to Sell One-Third of Tablets This Year

Tablets are now the hottest growth commodity in the tech industry. A recent Gartner report even showed that tablet growth is largely helping to offset the decline of the PC industry and pushing continued IT growth in 2013. Now it …

PayPal Announces Payment Code Offering PayPal Announces Payment Code Offering

PayPal has now revealed yet another new product aimed at making retail store payments easier for both consumers and merchants. This one is called Payment Code, and lets users pay by checking into a store with their PayPal app or …