While many people already lie on their Facebook profile despite the pleas by Privacy Czar Mark Zuckerberg to keep the Facebook database clean for YOUR benefit, it is now an informally ‘recommended’ practice by some at Facebook. Before we move forward, let’s put this on the table first. Facebook’s move toward less privacy for its users may have profoundly changed the service once the full scope of what they are looking to do hits the masses.

It appears that it is finally safe to say that if mobile hasn’t completely arrived it is certainly in the room and recognized for its potential. Should we declare 2010 as the ‘Year of Mobile’? Sure, why not. There will be others and honestly it means nothing to hype it. Let’s look at what’s actually going on at street level.