Resources Articles

Finding Online Sources To Trust

In the United States and the United Kingdom, a couple of librarian-driven resources show just how potent informational sites with vetted content can be for Internet users. Resource Shelf’s Gary Price tells us more.

Top 15 Social Media Marketing Resources

At Social Media Systems we’ve been discussing how to build out a healthy blogroll, both to aid our visitors, provide valuable content, and to enhance our social media marketing campaigns.

Telegraph Cluelessly Attacks Google News Indexing
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This time it is the UK-based Daily Telegraph that is complaining about a need to protect their content from search engines.

The SEO Playbook (Welcome to the Rabbit Hole)

SEO is about more than meta tags, title tags, and targeted anchor text. Call it "competitive webmastering", "SEO", or any one of a slew of other titles – it is the thought process of lateral thinking and understanding of website creation and marketing combined that matters most.

SES – Day 2 Videos
Unfortunately I missed Day 1 of the SES conference but day two did provide a few opportunities for me to do a few short video interviews. Below you can get a glimpse from Bryan Eisenberg, Loren Baker and Dana Todd.

SES – Videos from Day 2
Unfortunately I missed Day 1 of the SES conference but day two did provide a few opportunities for me to do a few short video interviews. Below you can get a glimpse from Bryan Eisenberg, Loren Baker and Dana Todd.

About Google Website Optimizer

If you can measure it, you can improve it.  The promise of scientific advertising, marketing with measurable results, is now available to anyone.  Anyone can Increase conversion rates with the Google Website Optimizer.  Any website that has conversion as a goal will benefit tremendously by engaging in testing using this tool. 

Blogcatalog vs Technorati?

As most of my readers are no doubt aware, I am a strong supporter of sharing the link love, but I always advocate sharing it in a focused manner, preferably from relevant content or from comments and trackbacks. If you trackback/pingback this blog you receive a reciprocal link between highly relevant content automatically, and not only Google and other major search engines count the links as relevant, but also blogging search engines such as Technorati, though with Technorati it is best to do it on a more recent post.

If you want to share the love from your blog, I compiled an extensive list of "dofollow" and "nofollow" resources covering major platforms such as Wordpress (on your own domain), blogger and Drupal. It is also possible on Typepad, and Dawud Miracle and Karen have been discussing ways to present the complicated procedure to remove nofollow on Typepad. Hopefully I will be able to link to a solution soon.

Must Reads in Search Marketing for This Week

Tomorrow is Good Friday and therefore a stat holiday so I am wrapping up this short work week with the most interesting stories I have read in the Industry:

Conversion Improvement Resources
While looking for information on PPC management, I’ve found an interesting number of resources about improving conversions.

While many of these are focused on the PPC market, the organic SEO’s like myself ignore these at our peril.

Citizen Media Resource from Knight Foundation

The Knight Foundation has launched a website aimed at helping “citizen journalism” or community media operations find resources and best practices.

Called the Knight Citizen News Network, it’s managed by J-Lab — the Institute for Interactive Journalism — with content created in part by Dan Gillmor of the Center for Citizen Media and by Amy Gahran of I, Reporter (as well as Right Conversations and the Poynter Institute’s E-Media Tidbits).

Google Has Resources, Rivals, And Risks

The annual report filed by Google with the SEC reveals hefty revenues, its thoughts on Yahoo and Microsoft, and the potential for its multi-billion dollar business to suddenly go pancake-shaped in certain circumstances.

Online Resource For Small Business
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There is a new online resource that is focused on providing useful information to small business owners and entrepreneurs. The Biz Info Library launched today providing access to information, ideas and insights on owning a company.

“There’s too much information about entrepreneurship out there, so it’s difficult and time-consuming to determine what, and who to believe,” said venture capitalist and blogger Guy Kawasaki.” What’s needed is a vertical search engine for entrepreneurs and The Biz Info Library delivers on this need.”

How Sites Are Ranked in Yahoo! Directory

A WebmasterWorld thread inquires how the sites are ranked within the Yahoo! Directory. Search Engine Roundtable  explains in a post that the sites are ranked in Yahoo! Directory on the basis of popularity.

Search Engine Roundtable says:

Good Information Security Resources

The month of Apple Bugs is just about over with, and the Month of Kernel bugs is over with, but still the zero day tracker keeps on plugging along and giving out some interesting information that is of a lot of use.

Madison AdFed Presentation and Resources

Well, I just finished delivering a presentation for the Madison, Wisconsin Advertising Federation.

Second Life Resources Wiki

Linda Zimmer, the driving force behind the Business Communicators of Second Life group, has launched the SL Business Communicators Wiki:

TechCrunch: Trend and Traffic

#1. Sorry for not blogging these past few days. My daily schedule has gone crazy.

Trends In Human Resources
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The role of the Human Resources Department has changed dramatically over the past 30 years and will become increasingly more strategic in nature in the future, said a leading light of the HR community in the recent 2006 Annual Conference and Exposition of HR practitioners in Washington, DC.

SEMPO Expands Resources

ClickZ reports on SEMPO’s efforts to better help in-house search engine marketers get the resources and respect they deserve.

Human Resources (HR)… Major Profit Producers? You Bet!

If you are an HR Professional and you are not tracking your department’s specific profit contribution, you should be.

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