All Posts Tagged Tag: ‘Research’

Are Ad Pixel and Tag Issues Costing You Traffic and Sales?

TagMan, a marketing tag management firm that deals with problems associated with site tagging and tracking of online marketing campaigns, is sharing some interesting results from a survey about ad pixels and tag implementation. The firm surveyed 100 client and agency ad execs around the world, and found that 99% of those surveyed faced problems with ad pixel/tag implementation and management, costing them traffic and sales.

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Google: Consumers Rely on Search Engines Over Social for Product Searches

Google pointed to some stats from PowerReviews and the e-tailing group this week, which show that search still largely dominates as the source used to begin a product search by consumers. 

According to these findings, 57% start with a search engine. 20% view a brand’s site. 18% research at a retailer. 3% use social network sites, and 2% pose a question on Twitter (it’s unclear whether Twitter is counted in the social network sites category).  

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Bing Takes #2 Spot in Search, Even Without Yahoo’s Help

Nielsen shared some new search market findings, indicating that Bing has overtaken Yahoo as the number two search engine in the U.S. for the first time. That’s MSN/Windows Live/Bing, to be more precise, which holds 13.9% of the market (as of August), according to the firm.

Yahoo holds a 13.1% share, a decline from 14.6% in July. Google saw little change, but accounted for 65% of all U.S. searches. 

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Why Nokia’s New Smartphones Mean Good Things for Marketers

As reported earlier, Nokia has announced a new family of smartphones powered by the Symbian platform. The Nokia E7, C7 and C6 join the previously announced N8. 

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Half of Mobile Users Don’t Know When Their Contracts Are Up

There are some interesting survey results out from Best Buy today, regarding mobile phone users and their contracts. The findings reveal that about half of users don’t know when they’re contracts expire.

While the survey is used by the company to promote is new Upgrade Checker campaign, shed some light on the issue nonetheless.

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Why Are People Searching Less Than They Were a Year Ago?

Nielsen released its version of the U.S. search market rankings for July this week. Google is of course on top with 3 out of 5 searches (64.2%). Yahoo came in second with 14.3%, leaving Microsoft in third at 13.6%.

Yahoo and Microsoft both gained in month-over-month share (2% and 4%, respectively). This is all good for Microsoft, as Bing has now completely overtaken Yahoo’s organic results in the U.S. and Canada. We’ll see our first glimpse of how this is working out next month.

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The Search Market Isn’t Always What it Seems to Be

Like most studies, surveys, and stat counts related to Internet user behavior, search market stats should generally be taken with a grain of salt. While they can give us a general idea of which search engines users flock to, there are too many variables to paint a completely accurate picture.

What’s your search engine of choice? Why? Let us know.

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Reported Security Vulnerabilities Reach Record Highs in 2010

According to a new report from IBM, vulnerability exposures reached record levels in the first half of the year. This info comes courtesy of IBM’s X-Force 2-1- Mid-Year Trend and Risk Report.

Over 4,300 new vulnerabilities were documented by IBM’s R&D team during this time period. This is a 36% increase from the same period last year. 55%  of the disclosed vulnerabilities had now vendor-supplied patch at the end of the period.

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Another Report Has Android Moving Up Quickly

Mobile ad network Millennial Media released its latest Mobile Mix report this morning. Android is now officially the number 2 OS on Millennial’s network. The Android OS grew another 47% month-over-month. Since January, Android has grown 690%. Android surpassed RIM as the number 2 OS on the network.

Apple ad requests increased 24% month-over-month, but are actually down 15% since January. iPad ad requests grew 327% month-over-month, however.

Here are the top manufacturers and devices:

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Major Publishers Project $3 Billion in Digital Subscription Revenue by 2014

Next Issue Media, a digital publishing consortium made up of Condé Nast, Hearst, Meredith, News Corp., and Time, has revealed findings from a study on consumer demand for digital newspaper and magazine products. According to the consortium, $3 billion in subscription revenue is expected by 2014.

After accounting for potential cannibalization of some print subscriptions, the industry could realize $1.3 billion in incremental revenue, the consortium says.

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Facebook Creeps Up the Charts as 178 Million Americans Watch Online Video

comScore released its Video Metrix data for July today. According to this, 178 million people in the U.S. watched online video content during the month, watching an average of 14.7 hours per user.

During the month, Facebook moved up from the fourth position to the third position behind Yahoo properties, and of course Google properties at number 1. Facebook accounted for 46.6 million viewers.

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Report: Bing Leaps Over Yahoo in the Search Market

Chitika revealed its July search stats today, which have Bing at #2 in the search market, over partner Yahoo.

"July is over, and we have stats: in looking at the full month’s traffic, Google remains unassailable in its #1 spot, and Bing beats out Yahoo! by a few percentage points for the #2 spot," the firm says. "AOL and [Ask] continue to jockey for 4th place."

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Market Research Firm Says Internet-Connected Devices Will Surpass 5 Billion This Month

IMS Research has shared some findings indicating that the number of Internet-connected devices is expected to pass the 5 billion milestone this month. Furthermore, the organization forecasts 22 billion by 2020.

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Google Looks at Why People Follow Brands on Facebook

Update:  Google tells us it mistakenly attributed the data to a Google/OTX study in its post, but it is actually from an eMarketer report. 

Read More Usage Grows 109% YoY

comScore has released some interesting research on Twitter usage in different countries. The firm found that in June, about 93 million people visited, up 109% from the previous year.

Of course this doesn’t even take into account all of the third-party Twitter apps, which many users access Twitter regularly from. A lot of users rarely go to

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Facebook Gets 1 in 6 UK Page Views

According to research from Experian Hitwise, Facebook accounts for one in six page views in the UK. It’s the second most visited site.

In July, Facebook made up 7.14% of all UK Internet visits, according to the firm. It accounted for over half (54.48%) of all visits to social networking sites. Google UK was the top dog at 9.59% of visits.

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70% of Global Online Consumers Watch Online Video

This week, Nielsen released a new report on the global state of video consumption, finding that consumers all over the globe are adding screens to their media mix, as opposed to replacing them.

The firm highlights the following findings:

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IBM Looks Into Accessible Mobile Interfaces, Google Giving up on Wave?

IBM has partnered with the Industrial Design Centre at the Indian Institute of Technology, Bombay on mobile web research. The initiative will focus on development of new designs of mobile device interfaces that can be used by people who are semiliterate or illiterate, as well as individuals who have limited or no access to information technology.

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How Important is Firefox in the Battle for Search Market Share?

Chitika has provided some very interesting search market-related findings. According to the firm, Firefox is responsible for a significant amount of Google’s share. In fact, based on the sample looked at, there were more Firefox-based Google searches than total searches from Bing or Yahoo.

It’s important to note that this isn’t representative of the entire search market, but it’s an interesting finding that may indeed have bigger implications in that market.

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Report: Android on 1 in 3 U.S. Smartphones Sold

The NPD Group has released a new smartphone report, finding that Motorola and HTC have driven Android to the lead in the U.S. Android is installed on one in three smartphones sold, according to the group.

Meanwhile, for the first time since 2007, RIM has slid to the number 2 position, as Android took the lead.

While Android accounted for 33% of all smartphones purchased in Q2, RIM accounted for 28%. Apple came in third at 22% with the launch of the iPhone 4.

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Would You Pay for Twitter if You Had to?

Update: It appears there are some people out there that would pay to use Twitter if they had to. MG Siegler points to a survey from film critic Roger Ebert who would pay for Twitter, along with about 20% of his followers. Make of that what you will.

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Survey: Email, Intranets Top Employer, Employee Communication

The International Association of Business Communicators (IABC) Research Foundation and Xerox’s Buck Consultants have released findings from a survey looking at employer-employee communication.

Among the findings are that the most common communication vehicles organizations use to engage employees and foster productivity are email and intranets, 83% and 75% respectively. In addition, half of employers are communicating through Facebook, IM, and Twitter.

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Study Indicates 60% of Handsets Will Have Mobile Browsers in 2015

ABI Research is sharing a new report in which it forecasts that over 60% of handsets will have mobile browsers in 2015. At 3.8 billion mobile devices, that would double today’s penetration rate, the firm says.

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Report: Mobile Broadband to Reach 1 Billion Connections in 2012

The worldwide mobile broadband market will reach 1 billion connections during 2012, segmented by 3G and 4G network technologies, according to Pyramid Research.

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Android Shipments Off the Charts

The smartphone market grew by 64% during the second quarter by Canalys‘ calculations. BlackBerry shipments grew by 41% and Apple’s share grew by 61% thanks to the iPhone 4’s release. However, it is Android that is getting the most attention from this report. According to Canalys, Android shipments grew by 886%.

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Internet Explorer Gains Share in Worldwide Browser Usage

According to data from NetMarketShare, Internet Explorer extended its usage share gains by another .42% in July, gaining about 1% global share since May. 

The firm says, "This is the second month in a row of global gains for Internet Explorer and the third straight month of gains for Internet Explorer 8 in the United States. The gain comes at the expense of Firefox (-.9%) and Chrome (-.08%)."

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Worldwide Mobile Phone Demand Gains Significantly (Not Just Smartphones)

The International Data Corporation (IDC) has released its Worldwide Quarterly Mobile Phone Tracker study, which finds a 14.5% increase in mobile phone demand, as the market fragments.

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Android Seeing Massive Growth in the UK

It’s no secret that Android usage is on the rise, but Guardian points to research from GfK Retail and Technology indicating that in the UK, Android’s share of the mobile market has grown from 3% in the first quarter to 13.2% in the second.

On top of that, contract market sales grew by less than 1%, while sales of Android phones increased by 350%, the firm says.

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Email Still Beats Social Networks for E-Commerce

A new report from Econsultancy suggests that email still beats social networks when it comes to marketing for e-commerce. The report says that over a third (37%) of consumers don’t use a social networking site, and that those who have become a "fan" or "friend" of a company or brand online are still in the minority.

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Study: Virtual Goods Increase Brand Awareness, Purchase Intent

A new report from Appssavvy claims that "virtual goods may be bringing the largest disruption entertainment, communication and e-commerce infrastructure companies have seen for a long time." The company’s research found that leveraging social activity around virtual goods has been successful in building brand awareness, influencing positive opinion about products, and even driving purchase intent.

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Local Merchants Utilizing Social Media More as Confidence Remains Flat

This week, MerchantCircle shared the results of its "Merchant Confidence Index," in which about 10,000 local merchants shared their confidence levels in the current economy. While confidence has remained generally flat, the index also found that many of these merchants are more prominently using social media as a free online marketing tool to increase their customer base and revenue.

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Symantec Reports the Most Spammed States in the U.S.

Symantec has released its annual MessageLabs Intelligence Special Report, ranking the most spammed U.S. states and territories.

According to the report, Idaho receives the most spam (for the second year in a row), at a rate of 95.2%. The top spammed states are Idaho, Alabama, and South Carolina, with spam rates above 93%. The national average is only 89.3%. Indiana, Tennessee, Illinois, Utah, Washington, New Hampshire and North Carolina are next in line.

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Less Print Magazines Being Launched, But Also Less Dying

According to MediaFinder, which claims to be the largest online database of U.S. and Canadian publications, 90 magazines were launched in the first half of 2010. That is way down from 187 titles launched during the same period in 2009.

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Do You Experience Facebook Fatigue?

Facebook may be in big trouble. Mashable is pointing to a study from Roiworld that surveyed 600 teenagers, and found that while 80% of them are spending two hours per day online (on average), they are also showing signs of Facebook fatigue. According to this survey, one in five who have a Facebook account are either using it less or no longer visit it at all.

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Spending on Rich Media and Social Ads for Mobile on the Rise

Millennial Media has released its latest S.M.A.R.T. (U.S. Scorecard for Mobile Advertising Reach and Targeting) report on how the mobile web is increasing. This includes more users, longer sessions, advertisers targeting more campaigns, etc.

The report also indicates a significant increase in advertisers’ spend on rich media, and an increase in campaigns sending consumers to social media sites.

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What the Display Ad Landscape Looks Like in the U.S.

comScore has revealed some findings on display ads in the U.S. Flash and rich media ads account for 40% of impressions, according to the firm’s report. JPEG ads led the market with over 42% of impressions in the U.S., while "leaderboard"-style banner ads (728 x 90) were the most commonly viewed display ad by size.

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Opera: Most Mobile Data Consumption Comes at Night

Opera has released its new State of the Mobile Web report. In the report, Opera finds that 8:00pm through 12:00am are the peak hours for mobile data consumption.

"Regardless of differences in economy, culture or location, those four evening hours account for a disproportionate amount of mobile data consumption," the company says.

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The More People Read, the More Likely They’ll be to Choose an E-Reader Over an iPad

As you may know, eBook readers are getting cheaper. Yesterday Barnes & Noble lowered the price on its 3G Nook, forcing Amazon to also lower the price of its Kindle. Combine that with the popularity of the iPad, and the market for eBooks is growing.

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McAfee Studies What Teens Are Getting Away with Online

McAfee has released the results of a study today, finding that nearly half of online teens have shared personal information with strangers. The study looked at this and other areas of concern for parents.

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Google and Compete Reveal Data About How People Research and Buy Phones

Google and Compete teamed up on a study on consumers’ shopping habits as they relate to purchases of wireless devices and smartphones.

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What Coupon Searchers are Looking For

Retailers generated nearly $31 million in online coupon sales through in May, according to the site. That’s over a 42% increase compared to the same time last year, and that’s just through RetailMeNot.

The company has released a report looking at coupon usage and search behavior in the month of May. RetailMeNot says it’s in a unique position to track trends in the coupon industry, as it is the most highly trafficked coupon site and the only site with over 450,000 coupons for both online and in-store offers.

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Social Media Users Probably Not Doing Enough to Protect Their IDs

A new study conducted by the Ponemon Institute and sponsored by Experian’s found that people are doing little to protect their personal information on social networks, opening them up to increased vulnerability for ID theft. While about 80% of those surveyed expressed concern about security around social media, over half of them aren’t doing anything about it.

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Privacy and Security Still Obstacles for Check-In Services

uTest has released the results from a check-in services "Bug Battle" competition, in which over 300 users from about 40 countries reported bugs in popular check-in services Fousquare, Gowalla, and Brightkite. A total of 870 bugs were reported – technical, functional, and GUI bugs in the web and mobile apps of these three services.

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Consumers More Likely to Buy From Ads on Media Sites Than Social Media?

The Online Publishers Association has revealed some findings from research on how brands are perceived across content in different online environments. Specifically, it looks at how environments like media publications (such as, iVillage,, Wall Street Journal, etc.), portal channels (such as AOL News, MSN Money, Yahoo Sports, etc.), and social networks (Facebook, MySpace, etc.) impact content and its advertisers.

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Yahoo Finds Need for Improvement in Online Reputation Management

Yahoo has shared the results of a survey that not only looked at how parents monitor children’s online behavior, but how adults take control of their own digital reputations. The survey (conducted among 2,003 Internet users in the U.S., ages 18–64) revealed the need for a great deal of reputation management education.

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Yahoo: Child Safety a Company Priority

Yahoo has released some findings from a survey about how parents monitor children’s online behavior. The company says it makes safety a company priority by supporting efforts to educate children, parents, adults, and communities about safe online experiences. Yahoo takes a "multi-faceted approach in promoting a safer online experience," Yahoo spokesperson Terrell Karlsten tells WebProNews.

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Twitter Sees Nearly 10% Growth in May

Each month, we look at Twitter’s growth in terms of new user registrations, number of tweets, and tweets per user registration. This info is provided by Matthew Daines, the lead developer of Twellow, our Twitter app, which serves as the Yellow Pages for Twitter.

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Survey Suggests Majority Oppose Taxes to Save Journalism

Update: NYT’s Brad Stone has written another post about Pulse. He quotes a spokesperson for the Times, who says, "We want to be clear that we are willing to work with Pulse, but only under our terms of use."

More here.

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IE6 Falls Below 5% Usage in US, Europe, Still Beating Chrome

Mozilla Firefox and Google Chrome have taken up a good deal of the web browser headlines in recent memory. Google showcased its much-publicized speed tests for Chrome (even parodied by Opera), then launched a stable version for Windows, Mac, and Linux.

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U.S. Consumers Reportedly Go for Android Over iPhone in Q1

It’s been quite clear that Android usage has been growing steadily, but a report from the NPD Group finds that in the first quarter of 2010, Android devices actually outsold iPhones (still behind RIM) in the U.S.

Here are the market share numbers for sales in the first quarter according to the report:

RIM: 36%
Android: 28%
Apple: 21%

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Keyword Research Basics For SEO

I’ve said it before and I’ll say it again … there is no more important step in the SEO process than keyword research. One could make a compelling argument for link building or for architecture or for copywriting but at the end of the day – ranking highly for keywords that either don’t convert or which you close up shop waiting to rank for isn’t going to help too terribly much so in my opinion – I’d put keyword research higher in importance.

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How Business Questions About Social Media Have Changed in a Year

Last year we looked at a study about the state of social media marketing, looking at common questions businesses had about it. A lot has happened in the social media world in a year’s time, and many businesses have gotten into the swing of things since then.

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Are You Wrong About What it Takes to Get Conversions?

SeeWhy has released an eBook with an interesting premise for online retailers. It looks at how the top 10 converting e-commerce sites drive their website conversions. The main takeaway, a representative for SeeWhy tells WebProNews is that "the top 10 converting e-commerce sites, on average, convert roughly 10 times as many visitors into customers as the typical site — 23 percent vs. 2-3 percent."

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Mobile Ad Report Shows Big Gains for Android, RIM, PSP

Mobile advertising firm Millennial Media has put out a report mobile devices and their impact on advertising. "For the past year Millennial Media has released a monthly SMART report (Scorecard for Mobile Advertising Reach and Targeting), which discusses trends in the mobile ad space. Beginning this month, they’ve decided to release an additional device-focused report, the Media Mobile Mix," a representative for the firm tells WebProNews.

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Twitter Has Over 100 Million Users

Update: Well Daines was right in that Twitter has surpassed 100 million users. At the company’s developer conference today, Twitter announced that it has 105,779,710 registered users, as well as that it gets about 300,000 new users a day, receives 180 million unique visitors a month, and 75% of traffic comes from outside of the Twitter website.

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T-Mobile Customers Bigger on Stocks, Bill Pay?

Last week, we saw some interesting findings from AdMob about smartphone usage. Now Compete has shared some of its own findings with WebProNews. The firm recently conducted a Smartphone Intelligence Survey.

About 47% of T-Mobile smartphone users use their phones to find local branches and ATMs, while 45% of AT&T users and 36% of Sprint users reported doing this (see chart #1 for data).

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Most Targeted Attacks on Senior Officials Come from China

Symantec has a released a new report looking at the nature of industrial espionage and targeted attacks, a big issue right now, considering the whole Google/China situation. A representative for the firm tells WebPronews, "Further analysis of targeted attacks shows that the top five targeted roles are senior officials (VPs, Directors) and the individuals that receive the most targeted malware are responsible for foreign trade and defense policy, especially in relation to Asian countries."

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Most Businesses Still Only “Experiment” with Social Media

Social media use among businesses has grown significantly over the past year or two, but new research from E-Consultancy, in association with the Online Marketing Summit (where WebProNews is conducting exclusive interviews this week), indicates that most businesses are largely still in the experimental stage when it comes to their efforts.

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Don’t Count Out Facebook as a Competitor to Google

In case you were wondering, Facebook is pretty popular. Google is of course the undisputed king of search market share, but Facebook has the edge in some areas. Social media is the obvious area.  While Google is hoping to make some serious headway here with Buzz, Facebook is far and away the dominant being in the world of social networks.

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Consumers Getting More Comfortable with Mobile Shopping

As you know, smartphone usage is on the rise, and that means more opportunities for businesses to sell to customers via their mobile devices. We often hear about how important mobile is to the marketing strategy and especially future strategies, but how much are consumers really into shopping from their phones?

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Good News for Google Buzz – Social and Email Top Mobile Priorities

An interesting study has been released by PR firm Ruder Finn, which finds that 91% of mobile phone users go online to socialize, compared to only 79% of traditional desktop users. Meanwhile, Americans are spending an average of 2.7 hours on the mobile Internet.

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How Over 400 Million People Use Facebook

Last week, as Facebook celebrated its sixth birthday, the company announced that it was surpassing the 400 million-user milestone. That’s one good reason why it pays for businesses to have Facebook Pages. That’s not the only impressive number though.

Facebook has released a whole slew of statistics about how the site is used by those people. Following are those statistics:

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Super Bowl Viewers Spend Game Time on the Web

Last year, 12% of Super Bowl viewers used the Internet while watching the game according to data from Nielsen. Those that used the web spent an average of 24 minutes online during the game. It would not be at all surprising if those numbers increased significnatly this year.

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More Marketing Dollars Shifting from Offline to Online

Econsultancy and Exact Target have released a report based on joint research, polling over 1,000 marketers about their brand reputation strategies. The research found that marketers are slashing their budgets for radio, TV, and print, while looking online to build their brand reputation. The firms say the research indicates there will be a 17% surge in digital marketing spending this year.

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Google Offers $5.7 Million In Research Funding

Google said today it is increasing its funding for 12 university projects to further advance research in areas the company is interested in developing.

Google Focused Research Awards, totaling $5.7 million, include four categories: machine learning, the use of mobile phones as data collection devices for public health and environment monitoring, energy efficiency in computing, and privacy.

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As Companies Relax on Social Media, Threats Increase

Even as social media has grown to be a much more widely accepted form of communication among businesses over the years, there is still plenty of data out there depicting the flaws and setbacks that can occur when social networks are used in the business environment.

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Number of New Twitterers Increases Significantly

Every month, WebProNews has been looking at Twitter’s growth in terms of new user registration and number of Tweets. In January, we looked at December’s numbers which showed an increase in tweeting frequency, as Twitter surpassed a billion tweets in a month.

In January, total tweets sent were the largest on record. However, they increased at 6.34% over December, which is the second lowest increase for the last twelve months. Only August saw a lower rate at -6.2%.

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Internet Explorer Losing its Luster in Europe?

According to data released by the AT Internet Institute, Microsoft’s Internet Explorer has fallen to under 60% of visits in Europe. The firm suggests that with widely publicized news of a major security flaw and moves being made by competing browsers, IE’s fall may not be reversed in the very near future.

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Report Suggests More Revenue, but Less Advertisers for Google

AdGooroo, a competitive intelligence agency, has released a new report, which indicates that there as has been a decrease in active advertisers for Google, despite projected Q4 gains.

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Consumers Expected to Spend $6.2 Billion on Mobile Apps in 2010

Gartner has released some research findings that indicate consumers will spend $6.2 billion in 2010 in mobile application stores. Meanwhile, advertising revenue is expected to generate $0.6 billion worldwide.

According to Gartner, mobile app stores will exceed 4.5 billion downloads in 2010, eight out of ten of which will be free. Gartner also forecasts worldwide downloads in mobile application stores to surpass 21.6 billion by 2013, and free downloads to account for 82% of all downloads in 2010 (87% in 2013).

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Skype Sees Big Jump in International Calls

Skype announced that its share of international calling minutes has jumped by 50% year-over-year. This data comes from a new report released by research firm TeleGeography.

According to this report, Skype’s share of international calling minutes jumped to 12% from last year’s figure of 8%. Telegeography says that the volume of traffic routed via Skype is growing at an "astonishing" pace. The following graph shows the net increase in international phone and Skype traffic from 2005 to 2009.

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66% of Government Agencies Use Social Networking

A recent study came out this week from the Human Capital Institute and Saba about government organizations’ use of social networking and collaboration tools. The study looked at the effectiveness of social networking in conducting government work, how agency type affects the use, and perception of social networking, and the future expectations and barriers for its use.

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Microsoft IE Hole Used in Google China Attacks

Update 3: Now the State Department is quoted as saying it will issue a formal "demarche" to the Chinese government. From the Register:

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Enterprises Seeing Increased Complexity at Data Centers

Symantec has put together its "State of the Data Center" report, which is the product of a survey of 573 businesses in 26 countries.

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Google Shows How People Have Been Searching

Before 2009 came to a close, Google provided a look (as always) at the most searched for terms of the year. It showed the top ten fastest rising and fastest falling terms on both a global scale, and in the U.S. Globally, "Michael Jackson" was the fastest rising, while "Beijing 2008" was the fastest falling. In the U.S., "Twitter" was the fastest rising (just above "Michael Jackson", and "John McCain" was the fastest falling (just over the Olympics).

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Google Talks to People About Online Auto Habits

Are you familiar with "Google on the Street"? This refers to a series of videos Google has put together in which it goes out and talks to people on the street about various online behaviors, to see how responses stack up against their own Insights for Search findings.

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Using Facebook Traffic to Drive Brand Loyalty

WebProNews recently covered a study from Chitika, which found that Facebook was the most valuable social media tool for driving repeat readers to content sites. The study was based on 33 million unique users across Chitika’s publisher network in September. It compared the number of visitors coming from major traffic sources Digg, Facebook, Google, Yahoo, Bing, and Twitter, to the number of times those visitors came back to the referred site.

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The Top 50 Sites in the US (as of November)

Compete puts together a monthly ranking of the top 250 Web sites in the US, based on unique visitors, and breaks up the data by relevant categories and behavioral segments. The firm is sharing the top 50.

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Opera: Facebook Most Popular Mobile Site in Africa

According to Opera, Facebook is the most popular site on the mobile web in Africa. In addition, a report from the company shows a 5% jump in global mobile Internet users.

Opera Mini has garnered more than 41.7 million users worldwide showing a 5.3 percent jump compared to the previous month, according to the report. The number of page views in November went up 9.5% and data consumption increased 8.3% compared to October.

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Average Person Spends 13 Hours a Week Online

Harris Interactive has released the findings of its latest poll on Internet users. This doesn’t come as much of a shock, but people are spending more time online these days.

According to the poll, adult Internet users are spending an average of 13 hours a week online." Of course, people’s usage varies greatly; one in five (20%) of adult Internet users are online for only two hours or less a week while one in seven (14%) are spending 24 or more hours a week online," says Harris.

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Does an Organic Search Presence Help Paid Result Performance?

A study from a couple of NYU Stern professors has found that organic search engine results can play a direct role in whether or not a paid listing is clicked. Basically, if this research is any indication, if your business has both a paid result and an organic result appear at the same time, you have a better chance of your paid result getting clicked than if the organic result had not appeared.

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Thinking Beyond Facebook and Twitter for Social Relevance

Update: Ford announced profits of nearly $1 billion between July and September. This is attributed to increased market share and a successful cost-cutting program. I wonder if the company’s social media strategy played a significant role.

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Social Media Will Not Replace Search

Nielsen has shared some interesting findings from its research on how Internet users discover content. The research mainly focused on how content is found through search, portals, and through social media.

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Firefox 3.5 Currently Most Popular Browser in the World

According to data from StatCounter, Mozilla’s web browser Firefox 3.5 is now the world’s most popular browser. It has just surpassed Microsoft’s Internet Explorer 7, which has beend steadily declining.

For December 20, StatCounter has IE 7 at 21.2% market share, and Firefox 3.5 at 21.93%. Microsoft’s IE 8 is closing in though. Its share has been steadily increasing, presumably making up for most of the lost IE 7 share, and has approached 20.33%.

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The Most Searched For Terms of 2009

Experian Hitwise announced that it has found Facebook to be the top search term overall for the year 2009 after analyzing the top 300 search terms for the year. This is the first year Facebook has been the top search term, and it accounted for 0.67% of all searches, according to the research firm.

Variations of the term Facebook actually accounted for four of the top twenty-five terms, the firm says. "Facebook" itself moved up from the 10th spot in 2008 to the top spot in 2009.

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Google Finds Moms to Be Search Pros

Google recently partnered with BabyCenter on a joint research study looking at how moms use search. Google says they arrived at four truths about moms and search:

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40 Million Reasons You Need a Mobile Web Presence

Opera is reporting that usage of its Opera Mini mobile browser has jumped 11% in just a month, around the world. In addition, they say data transfers have gained 16%.

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Will a Lack of Editors Affect Wikipedia Accuracy?

Wikipedia is a very useful site for anyone looking to find information on any given topic. Chances are that you have used it for research at one time or another. Even if you don’t start by going directly to Wikipedia, results from the site are often at the top of search results in Google, and you’ll get there anyway.

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Mobile Banking Trends Accentuate Mobile Growth in General

Mercatus released the results from an interesting survey about the mobile offerings of banks. According to the firm’s findings, banks that offer mobile financial services can increase their new customers acquisitions by as much as sixty percent.

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Number of New Twitterers Declines

We’ve been looking at Twitter’s growth on a monthly basis, in terms of new user registrations and number of tweets. In October, new Twitterers were down, but tweets were up.

November’s numbers paint a similar picture. Matthew Daines, the lead developer of Twellow, has shared a couple of new graphs for last month.

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Is Retargeting the Most Under-Utilized Marketing Strategy? and the Search Engine Marketing Professional Organization (SEMPO) have shared some interesting findings from a survey about online ad technology. The two organizations found that there is a lot of untapped opportunity for retargeting in online advertising.

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Walmart Wins Thanksgiving, Amazon Wins Black Friday

You may have read about the online price wars going on this holiday season between Walmart and Amazon. It looks like both companies are doing quite well as a result (not that that is much of a surprise). According to data from Experian Hitwise, Walmart was the top retail site on Thanksgiving Day, and Amazon was the top retail site on Black Friday.

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Portuguese Internet Users Reached Nearly 4 Million in September

comScore released findings this week from a study of the online habits of Portuguese Internet users. Interestingly, they found that the Portuguese Internet audience grew to nearly 4 Million users in September.

Over 3.8 million people age 15 and older accessed the Internet from a home or work location in Portugal in September, viewing an average 1,843 pages and spending an average 1.9 hours online per person during the month.

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Online Ad Revenues On the Rise

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released their latest Internet advertising numbers for the third quarter. According to the organizations, Internet advertising revenues reached nearly $5.5 billion for the quarter. That is an increase of 1.7% from the second quarter.

The numbers are still significantly down from the same period last year, but any increase is a good sign of things to come. There has been a 5.4% decline from last year.

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Traffic and Time Spent on Black Friday Sites Increase Rapidly

New research from Nielsen finds that during the last weeks of October and the early weeks of November, the number of unique visitors to the top websites offering previews of Black Friday deals (like for example), has been increasing rapidly. No surprise there.

Week-over-week, however, traffic to these sites has increased by as much as 87%, from 3.8 million unique visitors during the week ending November 8, to 7 million during the week ending November 15.

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Yahoo Survey Finds Optimism for Holiday Online Retail

Yahoo conducted a survey of small business online retailers to find out how they think they’ll perform this upcoming holiday season compared to previous years.

"Surprisingly, based on the current economic landscape, the results show an optimistic outlook, with over 60 percent of the Yahoo! merchants surveyed expecting sales to be the same as most years or even stronger," a representative for Yahoo tells WebProNews.

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Online Shoppers Have Bigger Holiday Budgets Than Offline Shoppers

Compete has shared some findings from a new study on consumer holiday shopping behavior. According to the firm, active online buyers (consumers who intend to spend over 30% of their holiday budgets online) have bigger budgets than other shoppers. Furthermore, they are more likely to spend that money on Black Friday.

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Americans’ Social Media Habits Highlight Business Potential

Euro RSCG released some interesting findings from a study exploring the different ways Americans are using social media to "redefine their lives." The study looked at 1,228 social media users in the United States.

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Consumers Are Looking for Offers on Social Networks

Razorfish has released a wealth of interesting data about consumer online behavior, and a good deal has to do with social media and brand interaction. For those struggling to find the right use of social networks for their business, the data is worth paying attention to.

The data is based on a survey of 1,000 consumers in the US, about half male and half female. They cover four major age groups and 10 major cities.

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Spam is Getting More Malicious

Symantec has released two new reports for the month of November – the State of Spam, and the State of Phishing (both PDFs). The reports highlight a dramatic increase in spam that contains malware. On top of that, junk and malicious email now accounts for close to 9 out of 10 email messages.

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