All Posts Tagged Tag: ‘rerports’

IAB: Online Ad Revenue Overtakes TV For First Time In U.S.

The Interactive Advertising Bureau (IAB) has released its latest Internet ad revenue report, conducted by PricewaterhouseCoopers. It finds that interactive ad revenues for 2013 hit an all-time high of $42.8 billion, exceeding broadcast TV advertising ($40.1 billion) for the first time ever. It saw a 17% increase from the previous year’s $36.6 billion. IAB CEO Randall Rothenberg said, “The news …

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