All Posts Tagged Tag: ‘reputation management’

Google’s Twitter Deal May Impact Your Reputation

Last month, we learned that Google and Twitter have struck a new deal to put real-time tweets back into Google’s search index after going without them for a few years. Google isn’t expected to implement tweets into its results in the same fashion it did when the two companies had a deal in the past (as in a never-ending stream …

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Revleap: Yelp’s Allegations Completely False, Unsubstantiated

Last week, Yelp said it was “taking a stand against misleading ‘reputation management’ companies,” as it filed a lawsuit against a company called Revleap, which it said is a scam, and puts small businesses at risk because of the Yelp Consumer Alert program in addition to federal and state regulations. Yelp said has Revleap had operated under various names like …

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Yelp ‘Takes A Stand To Protect Business Owners’

Yelp filed a lawsuit against a company called Revleap, which it says is a scam, and puts small businesses at risk because of the Yelp Consumer Alert program as well as federal and state regulation. Revleap has fired back, saying it’s doing nothing wrong, and is looking for businesses wronged by Yelp to help crowfund its legal defense. Is Yelp …

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Brands Get Way To See When They Appear On Tumblr

Ditto Labs announced on Tuesday that it has formed a firehose partnership with Tumblr, which will enable brands to find their logos and products within images shared on Tumblr. Considering that there are over 120 million posts to Tumblr on a daily basis, this could provide a good opportunity for companies to get a better feel for what their Tumblr …

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What Does Jelly Mean For Businesses?

As you may know, Twitter co-founder Biz Stone launched a new app called Jelly this week after about a year in stealth mode. It’s billed as “a new way to search,” but is essentially a Q&A service that lets you take pictures and tap into your Facebook and Twitter networks to seek answers. The Jelly reviews have been very mixed …

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Google’s ‘Mugshot’ Update Misses New York Times’ First Example

Google pushed out a new algorithm update late last week (in addition to Penguin) aimed at penalizing sites that profit from public mugshots by making people who appear in them pay to have them removed. It’s been described as a racket, and has tarnished the online reputations of people, including those who were never actually convicted of any crimes. The …

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Google Launches Update To Demote Shady Mugshot Sites

As previously reported, Google announced the launch of Penguin 2.0 on Friday, but that’s not the only algorithmic change the search giant has reportedly pushed out. Sometime late last week, they also pushed an update to demote mugshot sites that charge people to have their images removed. This is a pretty interesting story. The New York Times published an in-depth …

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Google: We Don’t Have The Resources To Investigate Page Removal Requests

Google’s Matt Cutts put out a new Webmaster Help video. It’s one of those where he answers his own question (as opposed to a user-submitted one), so you know it’s something Google deals with all the time. The question: There’s a page about me on the web that I don’t like. Will Google remove the page from its search results? …

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Bitly’s Take On Social Search

Social search is an interesting animal, mostly because there are so many different approaches. There’s realtime search, like we’ve seen from Google+ and Topsy in the last week. There’s Google’s social search, which simply sprinkles social results throughout its web search results. There’s the Wajam/Greplin approach, where you give the services access to your account so you can search through …

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Violated Online – Rebuilding Your Reputation

While a trustworthy reputation could take years to build, it could be destroyed in a matter of minutes. At first, this seems ironic, but when you think about all the information online that is extremely accessible, it makes more sense.

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Groupon Deals Could Hurt the Reputation of Your Business

The type of headline we ran here probably isn’t exactly the kind of thing Groupon wants to see circulating throughout the Blogosphere these days, considering all the negative press the company has been getting lately, but it is a conclusion drawn from some new academic research. That research, from computer scientists John W. Byers and Georgios Zervas of Boston University …

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Ripoff Report Strikes Back: Removes Code on Site Left by Hacker

The Ripoff Report has struck back against the so-called reputation management companies that claim to be able to remove posts about companies on the RipoffReport.com website. In a recent press release, Ripoff Report claims that they have removed code on their website that was left by a hacker hired by reputation management companies. A sample advertisement claiming Ripoff Report removal …

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Google Launches “Me on the Web”

Google has released a new feature called “Me on the Web.” It’s a reputation management tool accessible from the Google Dashboard, underneath the Account details. Google says the tool makes it easier to set up Google Alerts, and suggests search terms you may wish to monitor, and provides links to resources that offer information on how to control what third-party …

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How Burson Marsteller Can Emerge From Its Facebook PR Fiasco

The “dirty tricks” kerfuffle surrounding Facebook and Burson Marsteller that erupted a few days ago surely couldn’t get worse for the beleaguered PR firm – but it did. Burson was caught out in a covert anti-Google smear campaign on behalf of Facebook when it reached out to a US blogger who promptly published the email conversation between him and the …

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GoDaddy Elephant Killing Leads to Competitor Raising $20K to Save Elephants

GoDaddy CEO Bob Parsons recently took a vacation in Africa, where he hunted an elephant, posted video of the killing and slaughter of the elephant, and and tweeted it out to the world. You’ve probably heard the story by now. Since then, there has been a massive backlash against GoDaddy, a public war of words with PETA, and numerous people …

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In PR, There’s No Such Thing As A One-Day Story

Yesterday, I wrote about how NBC has handled Keith Olbermann’s departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow.

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Remember Who Can Read Your Tweets

What kind of an image are you creating for prospective clients, who check out your social media updates?

I received an interesting email from a reader last night, which I would like to share with you.  She asked if I would not use her name, so I am going to call her Barbara instead.  Her email was short but contained a very valuable message.  It’s something I have heard of many times and it’s becoming more and more common.

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Social Signals You Should Be Monitoring

Listening is not hard these days.  There are now over 200 tools that can help you gather the conversations.

The next step is not so simple.  Finding the right content and figuring out exactly what the people talking about you need and want is critical to PR success today. Content analysis is a traditional PR skill, but data mining is not.  Building social graphs has not been part of our PR practice.

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Brand Monitoring: Look at Brands That Are Doing it Right

Listening. It’s a mantra we’ve heard PR, marketing and social media consultants preach to brands for the last two years. But, how many brands are really listening to their customers online?

I’m not talking about responding to comments on Facebook or Twitter. That’s fine, but at this point, it’s table stakes, don’t you think?

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Sometimes Your Biggest Fans Can Be Damaging to Your Brand

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Reputation Management Should Be Proactive, Not Reactive

Fionn Downhill, CEO of reputation management firm Elixer Interactive and Attorney Geoffrey Wozman spoke in a session at SES Chicago called "Brand, Trademark & Reputation Management." Downhill says online reputation management combines marketing and public relations. 

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Yahoo Answers Just Got More Valuable for Businesses

Yahoo has released a new mobile version of Yahoo Answers. For users, this means a more convenient way to access what I believe is the biggest Answers site on the web from their mobile phones in an optimized, less painful fashion. With Yahoo Answers for mobile, users can:

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When Tweeting with URL Shorteners Goes Wrong

Former eBay President and CEO Meg Whitman is of course running for Governor of California. A spokesperson working for her has provided us all with a lesson about being careful with our social media content, and to always check our links before we share them with the world. 

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Search Marketing Isn’t Just SEO and PPC

You can look at the tourism industry and get a feel for the problems companies of all kinds are facing in terms of social media engagement every day. I just sat in on  a session at BlogWorld aimed at such companies, but the themes were much broader – how to filter though all the noise of the web to find discussions about your brand, ways to harness the social media tools that are available to us to actually get some use out of them, how to use different kinds of search engines to engage with people, etc. 

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Google Gives Realtime Search a Homepage

Google has given its realtime search feature its own homepage at google.com/realtime. Searches from this destination still take you to the updates section of a regular Google search.

While realtime search on Google itself isn’t new, there are still some new features Google has revealed along with the homepage. Product Manager Dylan Casey writes:

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AOL Gives Parents Tool for Eavesdropping on Kids’ Social Networking

AOL has released the results from a new survey, conducted by Nielsen, about parenting and social networking. The survey found that over half of children don’t knows all of their "friends" personally.

The survey also found that 76% of parents with kids on Facebook have "friended" their teenagers, while 29% of these teens would un-friend their parents if they were given the option. Heartwarming isn’t it? These kids are twice as likely to un-friend their mothers as opposed to their fathers.

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Cleveland Browns Player Shows How Not to Use Twitter

Social media is still a hot button issue within some organizations, because it only takes one tweet in a moment of poor judgment to bring a round of a round of negative attention upon a brand. That goes for sports organizations too.

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Yahoo Finds Need for Improvement in Online Reputation Management

Yahoo has shared the results of a survey that not only looked at how parents monitor children’s online behavior, but how adults take control of their own digital reputations. The survey (conducted among 2,003 Internet users in the U.S., ages 18–64) revealed the need for a great deal of reputation management education.

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What Facebook “Likes” Mean for Search & Reputation

It’s been nearly a week since Facebook rocked the world with its Open Graph announcements, and many of us are still wrapping our heads around all of the implications they have. I don’t think there’s any dispute that it’s a huge move, and that it’s important to pay attention to from a business perspective, but just what it means for businesses is still up in the air in some regards.

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Reputation Management Isn’t Just About Playing Defense

Pushing your brand’s message through social media as proven to be an effective strategy for plenty of businesses. That said, it has also proven to be a way for disgruntled customers to voice their disdain for brands and products, and spread that disdain virally throughout their social circles. Businesses are often quick to step in and defend their turf (at least businesses with interest in online reputation management), and respond to criticism.

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