Reports Articles

Video Ads the Right Way
We’ve long been told that to appeal to an online audience, traditional advertisers must change the way that they create their video ads. But studies say . . . no. A study by Millward Brown now indicates that the online video audience receives the same 30 second video ad spot quite similarly to offline viewers—nay, better than their offline counterparts.

eMarketer reports:

Smuggling Sponsors into Navigation Conventions

Barry at SEL reports: MSN UK put a prefill in a search box, touting The Apprentice on BBC. Ouch!

EFF Sues Viacom to Prevent DMCA Abuse
You already know that Viacom is suing YouTube for a gazillion dollars for copyright infringement, but now the cable company is facing a backlash over its careless use of the DMCA.

Nate Anderson reports the Electronic Frontier Foundation – a nonprofit group that looks to protect digital rights and free speech – is suing Viacom for its misuse of the Digital Millennium Copyright Act (DMCA).

Among thousands of DMCA takedown notices sent out, is one of a Stephen Colbert parody video that the EFF claims doesn’t violate any copyright laws.

Websites Fulfill Patient Demand For Hospital Info

Kentucky became the latest state to launch a website containing hospital quality measures and charge information for people to compare between facilities.

Google Tries to Squash Reports of Cell Phone
Despite a lot of evidence suggesting Google is working on a rival to the new Apple iPhone, Google executives have stated the company is interested only in developing mobile software, not hardware.

Is Google’s Pay-Per-Action a Threat to Affiliate Networks?
If you’re reading this post, then you can expect a flurry of news covering Google’s beta launch of its Pay-Per-Action (PPA) product for AdWords.

Lycos Attempts Another Comeback
Over the past few months, we’ve reported on Lycos’ many attempts to reinvent itself and make a comeback. It’s been almost as pitiful as watching Sylvester Stallone’s “Rocky Balboa” comeback movie – btw, how can you make a Rocky movie in which he loses!!!

Google Maps Gets Real-Time Traffic Reports

Just once, I’d like to see somebody launch something cool from the Heartland out, instead of the other way around. Whatever it is, big cities get it first, worry about the red states later. Because if you want to take advantage of Google Maps’ new real-time traffic reporting, you’ll have to not live in Lexington, Kentucky.

Google Reports RSS Subscriber Figures

Google is now reporting how many of its users are subscribed to website’s feeds, by including the subscriber info in the header its Feedfetcher spider leaves when it grabs a feed.

MSN Reporter Live in European Countries

SEW reports that MSN Reporter has gone live in Belgium, the Netherlands and Norway and states that it attracts a lot of visitors with some articles receiving up to 10,000 votes…

Arrington to Interview Ozzie at Mix

Nick Hodge reports that Mike Arrington, of TechCrunch, will interview Ray Ozzie on stage at Mix07.

Google Maps Invites Error Reports
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If you see something wrong within Google Maps, you don’t have to “take it” – users can now report problems. The average user may not get a lot out of this feature, however, because it only applies to business listings.

In other words, Google Maps may still erroneously advise people to drive 10 kilometers instead of take 30 steps. But other mistakes, such as incorrect phone numbers or inaccurate hours of operation, can be fixed.

Rumor: Viacom Developing Own YouTube

Last week, when Viacom demanded the deletion of some 100,000 videos submitted to YouTube because of copyright infringement, it may have been just the beginning of larger, defensive measures.

Viacom is the media giant that owns cable properties like Comedy Central, MTV, and Spike. Unlike many record labels like Sony, BMG, and Warner, who apparently struck some kind of arrangement with Google, Viacom appears set on absolute control over its content, free promotion or not.

Novell Could Loose Access To New Linux Versions

Make a deal with a big closed source company and the FSF (Free Software Foundation) may pull your access rights to Linux Distro’s. At least that is what Novell is facing this week.

Google Australian Flyover Hits Snags

Google had announced that it would be flying over parts of Australia on Australia Day, last week Friday, in order to take photos for Google Earth and Google Maps (Microsoft was doing it, too). Australians were excites, with people planning to build giant signs and write words on the ground, or just wave at the sky, in order to live on for a while in Google’s maps of the country.

Does Google See Sub Domains as Part of Main?

A WebmasterWorld thread reports that while searching with a site command at Google Search, Google returns results that may be sub domains.

Opera Mobile Switches From Google to Yahoo

Opera Watch reports that both the Opera Mobile browser (for smartphones and PDAs) and the Opera Mini browser (for mobile phones) are switching the default search provider from Google to Yahoo, ending a one-year agreement with Google for default search.

Lawyers Losing Battle of Trademark Policing

ClickZ reports from the the Association of National Advertiser’s Law and Business Affairs conference in New York.

Google Joins Indian Police Against Orkut Abusers

The recent abuse of the social networking site, Orkut, of Google created lot of uproar in the country.

RSS on Your TV

As if there isn’t enough evidence of media convergence, Niall Kennedy reports that the latest high-definition TV’s from Sony will allow you to subscribe to RSS feeds.

Adding Video To Web Content Strategy

In the wake of the FCC’s issues with VNR’s and the growth of YouTube, Internet video is catching on as a way to reachonline viewers.

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