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Microsoft Mixes it Up

I’ve posted a few of the best posts from the floor of Mix to my link blog. I didn’t post much news myself, instead have been listening to developers up in the BlogZone about what they think to get a feeling of how well Microsoft’s announcements are going over with attendees.

Contextual Ads Added to Ask Sponsored Listings
The 30,000 advertisers using Ask Sponsored Listings just received a new channel for displaying their ads as IAC has announced the launch of a contextual advertising channel.

Most Blogs Have Offensive Content
PC World reports on Scansafe’s Monthly Global Threat Report for March 2007, which states that up to 80% of blogs contain “offensive” content. This includes porn, offensive language, hate posting, and malware—6% hosted active malware.

PC World describes the methodology behind the report:

Did Doubleclick Turn Down Microsoft Money?

John Battelle reports that Microsoft was actually offering more money than Google was for Doubleclick and that Doubleclick went with Google anyway.

Honeymoon Over for Social Networks?
MediaPost reports on an In-Stat report that says the honeymoon is over for social networks. It’s time to root, hog, or die: “They need to start generating revenue now or bow out of the race, according to a new report from In-Stat. ‘In order for a social networking site to be successful, it must attain a critical mass, and competition is fierce to attract new members,’ said In-Stat analyst Jill Meyers.”

Google Ranking News With General Search Results

Google is starting to integrate news results into standard web search results which will eventually mean the end of OneBox results. Under the OneBox scheme of search result display, news links were placed at the top of general search results in a neat cluster.

The Crowd Reports on Virginia Tech

As horrific as the circumstances at Virginia Tech were, as a journalist it was fascinating to watch the information about the shootings filter out through the students and faculty at the college, by way cellphones and webcams, blogs and Facebook accounts, Flickr photos and LiveJournal updates. The Wikipedia page was updated minute by minute (the page of edits makes for interesting reading). Another example of “crowdsourcing” the news.

Google Signs Deal with Clear Channel
Since the end of last year, we’ve suspected that Google has been hard at work, trying to negotiate a big deal for its Google Audio Ads. Back in November reports surfaced that Google was looking to buy $1 billion in radio advertising from Clear Channel Communications.

Google IME Caught Plagiarizing

Google has been caught copying some of its competitor’s data for the recent release of their Chinese Input Method Editor (a desktop tool to convert Pinyin characters into Chinese characters).

Why You Can’t Just “Destroy” Your Online Past
The latest Business Week article, “Web Attack“, looks at how you should monitor your web reputation and steps you can take to try and respond to negative reviews, blogs and forums, etc.

Reputation monitoring and management is a vital tactic for any company (or individual) interested in what the web has to say about them, but it’s important to know that “engaging” your critics does not mean using an automated process to squash them. You can’t hope to hire a firm to wipe out your past transgressions, if you’re not changing your habits and reaching out to those who challenge you.

That’s why it’s important to highlight this bold claim by ReputationDefender…

Domain Name Prices To Rise (And Keep Rising?)

This won’t cause the end of the world, and it probably won’t even drive anyone out of business, but VeriSign is set to raise domain prices by 7-10%.  More ominous is the possibility that the prices will, from this point on, continue to increase on a yearly basis.  Oh, well – at least the company is being upfront about it.

Jilted Reporters Take Expertise Online

Lose your job?  Well, you didn’t lose your knowledge base – why not give your old employer a run for its money?  That’s what eight former reporters at the Santa Barbara News-Press did when they were fired, and they named the result the Santa Barbara Newsroom.

Does Google Investigate All Bad SERP Reports?

A statement made by Google recently bagged lots of critical feedbacks on a WebmasterWorld thread. In a Google update on spam reporting Google claimed that they will investigate all bad SERP reports.

Google Joins Doubleclick Bidders

As we talked about last week, Doubleclick is for sale and Microsoft was thought to be the leader in the clubhouse to buy the advertising company.

Video Ads the Right Way
We’ve long been told that to appeal to an online audience, traditional advertisers must change the way that they create their video ads. But studies say . . . no. A study by Millward Brown now indicates that the online video audience receives the same 30 second video ad spot quite similarly to offline viewers—nay, better than their offline counterparts.

eMarketer reports:

Smuggling Sponsors into Navigation Conventions

Barry at SEL reports: MSN UK put a prefill in a search box, touting The Apprentice on BBC. Ouch!

EFF Sues Viacom to Prevent DMCA Abuse
You already know that Viacom is suing YouTube for a gazillion dollars for copyright infringement, but now the cable company is facing a backlash over its careless use of the DMCA.

Nate Anderson reports the Electronic Frontier Foundation – a nonprofit group that looks to protect digital rights and free speech – is suing Viacom for its misuse of the Digital Millennium Copyright Act (DMCA).

Among thousands of DMCA takedown notices sent out, is one of a Stephen Colbert parody video that the EFF claims doesn’t violate any copyright laws.

Websites Fulfill Patient Demand For Hospital Info

Kentucky became the latest state to launch a website containing hospital quality measures and charge information for people to compare between facilities.

Google Tries to Squash Reports of Cell Phone
Despite a lot of evidence suggesting Google is working on a rival to the new Apple iPhone, Google executives have stated the company is interested only in developing mobile software, not hardware.

Is Google’s Pay-Per-Action a Threat to Affiliate Networks?
If you’re reading this post, then you can expect a flurry of news covering Google’s beta launch of its Pay-Per-Action (PPA) product for AdWords.

Lycos Attempts Another Comeback
Over the past few months, we’ve reported on Lycos’ many attempts to reinvent itself and make a comeback. It’s been almost as pitiful as watching Sylvester Stallone’s “Rocky Balboa” comeback movie – btw, how can you make a Rocky movie in which he loses!!!

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