Reports Articles

Not a Bad Month for Microsoft Live Search
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Microsoft didn’t have too bad a month of search in January. As Doug reported, comScore had Live Search’s market share rising from 8.3 to 8.5 percent.

Hammer Films Makes a Comeback (Via MySpace)
After a 30-year absence, Gothic horror film maker Hammer Films is about to make a comeback, not in cinemas but on the web.

Scroll Feature for AdSense
Keith Chan reports that Google seems to be trying out a scroll feature for Google AdSense advertisements in its Hong Kong version.

Shoppers Prefer the Virtual Hight Street
It is estimated Britons will spend more than £66 million online this Christmas buying a third of all their presents, according to news reports.

Structured Search Coming Soon from Yahoo?

Barry Schwartz reports that Yahoo plans to roll out a "structured search" functionality in the near future.

MySpace Working on News Feed Feature

MySpace is working on a News Feed feature of its own, reminiscent of Facebook’s own feature, Reuters reports.

First Comcast, Now Cox Busted ‘Managing’ Traffic

Comcast’s BitTorrent snafu set off another investigation of a cable provider and yielded similar results. This time it’s Cox’s interference with file-sharing service eDonkey setting Net Neutrality alarms.

MSFT Wants 30% of Search, 40% of Web Ads

Well, if you can’t be #1, then you should probably do like Microsoft and aim for being “one of the top two” (aka #2). Reuters reports that Microsoft is looking to knock one of their competitors (you know, Yahoo and Google) out pretty soon.

Online Video Ads: Less Annoying

At OMMA Video, Dynamic Logic’s Research Director, Kara Manatt, released the results of a study on consumers’ responses to various online advertising, MediaPost reports.

Will Yahoo Mail & iGoogle Become Social Networks?

Yahoo has long realized that their strength laid in their already-strong web properties: their portal and their email service.

SEM in Australia Dominated by a Silent Google

Internet companies down under are in a sticky situation. They’re handing Google about 80% of their search marketing spend, using Google for 82% of all online searches, and spending around AU$399 million a year. They’re playing nicely with Google, but Google refuses to play nicely back.

Reports Indicate Another Google PR Update
Bots Take The Fun Out Of Online Poker
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The government doesn’t need to kill online poker. Bots will do it for them. Feel like chancing your money with an arithmetic machine? Neither does anybody else.

IAC Splits; HSN, Ticketmaster, LendingTree Spun Off

InterActiveCorp (IAC) has just announced that it will divide up the media conglomerate into five businesses.

Reuters reports IAC will keep Ask.com, Match.com, Evite, Citysearch, and Excite, while spinning off its HSN home shopping network, Interval time-share business, Ticketmaster ticket service, and its mortgage referral business LendingTree.

Why “Do Not Track” is Dumb

Reuters reports that a group of privacy and consumer organizations have asked the FTC to create a "do not track" list for internet users who want to opt-out of any ad-behavior tracking.

Engagement without Measuring Makes Little Sense
BrandRepublic reports on a new survey from Jupiter Research that looks at social marketing in Europe.

The survey found that more than 50% of online advertisers in Europe have run advertising campaigns that encourage user interaction and two thirds will do so in the next 12 months.

Tech Company Censorship Penalties Coming

Forbes reports:

Nielsen to Provide Google TV Ad Demographics

Google has partnered with the Nielsen Company to help the search engine better understand the demographics of those who view its Google TV Ads, reports the NYT.

The multi-year deal will start of small, but will likely grow as Google expands beyond the rather limited network of just 13 million viewers provided by its partner DISH Network.

Increasing Reports of Child Sexual Abuse Sites

More than seven Web sites showing images of child sexual abuse are reported to police every 24 hours according to the UK based Internet Watch Foundation (IWF).

Google Ads on Facebook (Via Developers)

It’s no secret: Facebook’s platform might be the social networking development of the year.

Google Analytics Event Tracking, Site Search Reports…

Google announced that their server traffic tracker Analytics is starting to roll out a couple of new features in the coming weeks. Also – good timing – a new version of the desktop sibling to Analytics, Urchin, will be available.

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