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Engagement without Measuring Makes Little Sense
BrandRepublic reports on a new survey from Jupiter Research that looks at social marketing in Europe.

The survey found that more than 50% of online advertisers in Europe have run advertising campaigns that encourage user interaction and two thirds will do so in the next 12 months.

Tech Company Censorship Penalties Coming

Forbes reports:

Nielsen to Provide Google TV Ad Demographics

Google has partnered with the Nielsen Company to help the search engine better understand the demographics of those who view its Google TV Ads, reports the NYT.

The multi-year deal will start of small, but will likely grow as Google expands beyond the rather limited network of just 13 million viewers provided by its partner DISH Network.

Increasing Reports of Child Sexual Abuse Sites

More than seven Web sites showing images of child sexual abuse are reported to police every 24 hours according to the UK based Internet Watch Foundation (IWF).

Google Ads on Facebook (Via Developers)

It’s no secret: Facebook’s platform might be the social networking development of the year.

Google Analytics Event Tracking, Site Search Reports…

Google announced that their server traffic tracker Analytics is starting to roll out a couple of new features in the coming weeks. Also – good timing – a new version of the desktop sibling to Analytics, Urchin, will be available.

Brand Advertising – The Next Mobile Wave

European research firm Vanson Bourne was commissioned this summer to report on 50 global brands’ attitudes toward mobile marketing. More than two-thirds expected to spend up to 10% of their marketing budget on mobile messaging campaigns within two years.

Verizon Claims it’s got an “iPhone Killer”

Reuters reports on a new iPhone killer (Verizon’s claim, not mine) that’s coming soon from Verizon. Sounds great. Can’t wait to try it. I doubt people will wait in line, but who knows?

Ahh, maybe this is why Steve Jobs lowered the price to $399 for the iPhone. Now that seems like an even more brilliant move.

Some things I’d like to see here:

A Tale of Two Cities: Red Hat and JBoss

Red Hat reported great numbers today. The stock was down in after hours trading, and I suspect it will be down tomorrow. The stock movement will likely be based on comments about the JBoss division by Red Hat’s CEO. Forbes reports:

Fox to Offer Free Shows via iTunes

Did NBC jump ship too soon? TechCrunch reports that now Fox will be offering their shows for free download via iTunes. The deal will feature season premiere episodes of Fox shows including Prison Break, Bones, American Dad and K-Ville—mostly returning shows. Fox hopes to expose more viewers to its shows.

Optimize for Yahoo Images Search with Flickr

Google Blogoscoped reports that Yahoo’s Image Search now particularly likes Flickr content, so this may be incentive for webmasters to use Flickr “as a kind of Yahoo search engine optimization”.

BWM Offers In-Car Google Local Search

Google-fans rejoice, you now have a Google-approved car to consider for your next purchase.

New AOL Ad Network Division

MySpace isn’t the only one experimenting with a new ad network. AOL, the long-beleaguered red-headed-step-child of the TimeWarner family, has announced a new advertising network—sort of.

After a long gathering of online advertising companies, they’ve finally created a full-fledged advertising division. Or, perhaps they’ve just revamped all of their old ones and cobbled them into a new, single unit with a new headquarters.

MySpace Starting Contextual, Targeted Advertising

paidContent reports that MySpace will launch contextual, targeted advertising on its members’ profiles starting soon. After six months of testing with a 100-member team in MySpace’s parent corporation, their system will analyze the content of members’ profile pages and display relevant ads alongside the content.

Google Presently – Presentation App

The Inquirer reports that Google may soon deploy slideshow presentation creation and display software which they’ll call “Presently”. This application was apparently developed out of code that Google got with their acquisition of Zenter and Tonic Systems earlier this year.

The new presentation software will join the other Google Apps suite of products which include Google Spreadsheets, Google Write, and Gmail.

Google Turns up Heat on Office

Not that long ago, Google CEO Eric Schmidt would routinely deny that the company had any intention of using its Gmail, Google Docs and other services to compete directly with Microsoft’s Office suite. “We’re just playing around with some Web stuff,” he seemed to be saying. “Nothing important to see over here.”

It’s Time to Take Blogs Seriously

While blogs are becoming more and more popular, there’s still a lot to be desired, according to reports from MediaPost and eMarketer today. While many people have heard of and even read blogs, there’s still a lot of room to grow in the blog advertising and business blogging arenas.

Wikiscanner Shows Whodunnit
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If you want anonymity online, you might as well just turn off the computer. Not only is not happening, but it’s getting easier to track things. In this case, it’s used for good, but like most purer things, it’s ripe for some corruption.

Marketing Jobs Now Outsourced to India & China

There’s a disturbing side-effect that’s coming from the increased use of internet marketing – it can be done cheaper in China and India.

While advertising continues to bring us greater efficiencies and cheaper costs, it’s also driving our need for faster turnaround and rapid deployment. When you can test 100 ads online within a week, you need a solution that can keep up with that pace, without breaking the bank.

The Ban on Employees Accessing Facebook

Earlier this month, in FIR #254, Shel and I discussed quite an interesting story of what one company did regarding employee access to and use of Facebook.

EFF Effs With The FBI, Wants Your Help
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Hugh D’Andrade of the Electronic Frontier Foundation (EFF) says that in order to keep funding as a nonprofit, they have to be able to show that their work is "important and relevant." I don’t think he has to worry about that. I’ve said it before, after watching more than one EFF-spanking, you don’t eff with the EFF.