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Email Marketing on the Rise
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New research suggests that email marketing in the US will reach $2 billion by 2014. This isn’t exactly in line with research from JupiterRearch earlier this year, which suggested $2.1 billion in 2012, but it’s looking good for the industry nonetheless.

Report: Bing Replaces Yahoo as Number 2
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Research reported by StatCounter says that Microsoft’s new Bing search engine has taken over Yahoo for the second place slot in search market share. Clearly, it’s getting a lot of attention since it just launched, so let’s keep this in context.

Web Analytics Market to Reach Nearly $1 Billion in US
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Research from Forrester indicates that the US Web Analytics Market is on track to reach nearly a billion dollars by 2014. Forrester attributes this to a need for marketing organizations to be more accountable to businesses.

Also at play is a shift in marketing budgets’ allocation for interactive channels, for the purpose of matching consumers’ migration online, the firm notes. The market is expected to grow to $953 million by 2014, which would be a 17% compound annual growth rate.

Kids/Teens Drawn to Virtual Worlds, Not Marketers
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What do you get when you cross a video-game with social networking? Virtual worlds – and they’re no joke, particularly with younger generations who are immersing themselves in increasing numbers.

Yahoo Uncovers New Demographics Based on Email Habits
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Yahoo Research released an interesting report this month characterizing individual communication patterns. The report is based upon a study that looked specifically at what times of the day people regularly communicated through email, and found that demographics can be pulled away from this information.

Majority Use Social Media Marketing, Still Have Questions
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Social Media MarketingAuthor and WebProNews Blog Partner Michael Stelzner, has put together an interesting report based on a survey of 900 marketers. The report looks at the state of social media marketing. Interesting stats from the report include:

Report Looks at Ad Requests for iPhone vs Android

Mobile advertising platform AdMob has released its Mobile Metrics Report looking at statistics for the month of March. It highlights some interesting trends in smartphone applications.

AdMob serves ads for over 6,000 web sites and 1,000 apps and stores and analyzes the data from each ad request, impression, and click. The report is intended to provide insight into trends in the mobile ecosystem.

Despite Recession, US Online Ad Spending Continues to Rise
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Research shows that marketers are spending more on online advertising and less on ads in newspapers, magazines, and radio. According to eMarketer, each year, ad spending on online media is growing by at least a percentage point.

eMarketer also projects that online ad dollars will jump about 5% by 2013. Here’s how they see it playing out:

Give Customers a Way to Interact or They’ll Go Elsewhere

Netpop Research recently released a report on social media use by consumers who have broadband Internet connections. The report indicates that the majority (76%) of broadband users are active contributors to social media.

Facebook Attracting More of the Older Crowd

Facebook has received a lot of criticism in recent weeks as it rolled out some pretty big changes in design and functionality. Such changes and criticism did not do much to slow down growth of the site however.

1 in 5 Google Visits Come from Browser Search Box
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AT Internet Institute released its monthly Search Engine Barometer for the month of February, revealing some interesting findings. For one – one out of every five Google visits is attributed to the browser search bar. That’s 20.1% of Google visits – three times more than Live Search (7%) and ten times more than Yahoo (2.3%).

Smartphone Usage Continues to Grow Despite Economy

Mobile advertising marketplace AdMob has released its Mobile Metrics Report looking at statistics for the month of February. It highlights some interesting trends in Smartphone Market Share.

Even in the current economic climate, smartphones managed to continue to gain significant market share on a global scale over the past six months. This market share rose from 26% to 33% in February.

A Slow Year For Web Traffic (So Far)

AT Internet Institute has provided some interesting data looking into the evolution of web traffic. So far growth is slow this year.

Mobile Local Search Advertising to Reach $1.3 Billion?
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Shortcovers on iPhoneThe number of people using mobile devices to get content is on the way up.

Not a Bad Month for Microsoft Live Search
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Microsoft didn’t have too bad a month of search in January. As Doug reported, comScore had Live Search’s market share rising from 8.3 to 8.5 percent.

Hammer Films Makes a Comeback (Via MySpace)
After a 30-year absence, Gothic horror film maker Hammer Films is about to make a comeback, not in cinemas but on the web.

Scroll Feature for AdSense
Keith Chan reports that Google seems to be trying out a scroll feature for Google AdSense advertisements in its Hong Kong version.

Shoppers Prefer the Virtual Hight Street
It is estimated Britons will spend more than £66 million online this Christmas buying a third of all their presents, according to news reports.

Structured Search Coming Soon from Yahoo?

Barry Schwartz reports that Yahoo plans to roll out a "structured search" functionality in the near future.

MySpace Working on News Feed Feature

MySpace is working on a News Feed feature of its own, reminiscent of Facebook’s own feature, Reuters reports.

First Comcast, Now Cox Busted ‘Managing’ Traffic

Comcast’s BitTorrent snafu set off another investigation of a cable provider and yielded similar results. This time it’s Cox’s interference with file-sharing service eDonkey setting Net Neutrality alarms.

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