All Posts Tagged Tag: ‘Reports’
Google has partnered with the Nielsen Company to help the search engine better understand the demographics of those who view its Google TV Ads, reports the NYT.
The multi-year deal will start of small, but will likely grow as Google expands beyond the rather limited network of just 13 million viewers provided by its partner DISH Network.
European research firm Vanson Bourne was commissioned this summer to report on 50 global brands’ attitudes toward mobile marketing. More than two-thirds expected to spend up to 10% of their marketing budget on mobile messaging campaigns within two years.
Reuters reports on a new iPhone killer (Verizon’s claim, not mine) that’s coming soon from Verizon. Sounds great. Can’t wait to try it. I doubt people will wait in line, but who knows?
Ahh, maybe this is why Steve Jobs lowered the price to $399 for the iPhone. Now that seems like an even more brilliant move.
Some things I’d like to see here:
Did NBC jump ship too soon? TechCrunch reports that now Fox will be offering their shows for free download via iTunes. The deal will feature season premiere episodes of Fox shows including Prison Break, Bones, American Dad and K-Ville—mostly returning shows. Fox hopes to expose more viewers to its shows.
MySpace isn’t the only one experimenting with a new ad network. AOL, the long-beleaguered red-headed-step-child of the TimeWarner family, has announced a new advertising network—sort of.
After a long gathering of online advertising companies, they’ve finally created a full-fledged advertising division. Or, perhaps they’ve just revamped all of their old ones and cobbled them into a new, single unit with a new headquarters.
The Inquirer reports that Google may soon deploy slideshow presentation creation and display software which they’ll call “Presently”. This application was apparently developed out of code that Google got with their acquisition of Zenter and Tonic Systems earlier this year.
The new presentation software will join the other Google Apps suite of products which include Google Spreadsheets, Google Write, and Gmail.
Not that long ago, Google CEO Eric Schmidt would routinely deny that the company had any intention of using its Gmail, Google Docs and other services to compete directly with Microsoft’s Office suite. “We’re just playing around with some Web stuff,” he seemed to be saying. “Nothing important to see over here.”
While blogs are becoming more and more popular, there’s still a lot to be desired, according to reports from MediaPost and eMarketer today. While many people have heard of and even read blogs, there’s still a lot of room to grow in the blog advertising and business blogging arenas.
There’s a disturbing side-effect that’s coming from the increased use of internet marketing – it can be done cheaper in China and India.
While advertising continues to bring us greater efficiencies and cheaper costs, it’s also driving our need for faster turnaround and rapid deployment. When you can test 100 ads online within a week, you need a solution that can keep up with that pace, without breaking the bank.
Hugh D’Andrade of the Electronic Frontier Foundation (EFF) says that in order to keep funding as a nonprofit, they have to be able to show that their work is "important and relevant." I don’t think he has to worry about that. I’ve said it before, after watching more than one EFF-spanking, you don’t eff with the EFF.
How would you like to get paid to just sit around and give some thought to what start-up you’d like to do next? Sounds good to me, and it must have sounded pretty enticing to Bret Taylor and Jim Norris, two of the engineers behind Google Maps, as they’ve left Google to join venture capital firm Benchmark Capital.
Google’s serious about creating relationships with the greater Academia – its founders were collegiate all-stars building printers out of Legos, and of course badly-named search engines (Google was once called BackRub, we imagine because that was Larry Page’s best pickup line) – ahem, as more and more universities turn their email systems over to the search engine company.