In a move Google hopes will increase the quality of their ads, the search engine has announced they will be introducing a quality-based minimum bid standard.

As I slowly make my way through the 10,000+ unread RSS feeds that have accumulated in my Bloglines account over the past month a number os posts have caught my attention which I thought I’d highlight here. Some of them have been mentioned by my guest bloggers but there’s no harm in doubling up…

You’ll have trouble winning an argument with Eric Goldman, because like any good lawyer, he seizes on logical inconsistencies and factual shortcomings in arguments, and uses them to get spurious charges thrown out of court.

Which search engine returns the most relevant results? This is a discussion that’s been going since the search industry began its popularity climb.

Relevancy. It’s something that drives the search engine industry in almost every aspect. From providing quality search results to contextual advertising, relevancy is crucial to any search engine’s success. The question is how do you define relevancy? More importantly, how do search engines define relevancy?

While perusing the search engine forums, I came across an interesting thread about being disillusioned with SEO, particularly in the area of SERP relevancy. The concern is that sites with poor content are using optimizing “tricks” to receive top search engine rankings, which damage the relevancy of search engine results.

The other day, Google announced an algorithm update for its AdWords targeting. The update was designed to ensure that searchers would receive the most relevant, targeted ads according to the keywords in their queries.

Search engine Google sent customers an email yesterday that outlined changes to their ad relevancy algorithms. These changes are being made in order to improve the targeting of ads and members’ ROI.