All Posts Tagged Tag: ‘relevancy’
Google announced (subtly) that it is rolling out a series of enhancements to AdSense’s contextual targeting capabilities to more accurately match relevant ads to AdSense publishers’ pages.
Unfortunately, not many details about these enhancements were given away, but Google says AdSense publishers will not have to update their AdSense accounts or ad code. Changes will be applied automatically.
At Google’s Searchology event today, the company discussed a new feature coming soon to Google Labs. It’s called Google Squared and will apparently pull unstructured data right from the web and put it into spreadsheets.
From the sound of it, you can search for something and receive a list of info that relates to that query.
Google recently announced 2 new improvements to Google Search. The first is an expanded list of related searches, and the second is the addition of longer search result descriptions.
The company says it’s deploying a new technology that better understands associations and concepts related to searches. Google explains:
Ad Relevancy & Quality Scores
Google has again and again touted the value of their targeted marketing, but most of the fortune 500 ad dollars are not spent on targeted marketing. A couple weeks ago in a WebmasterWorld thread many advertisers complained about getting killed by another quality score update.
There are two primary factors to getting a page ranked – discovery and relevancy. By and large, search engines are clever creatures, but the very best webmasters will always send out the right signals to gently guide the search engines, and in return receive great rankings for their content.
Search engines discover content using their bots (or ‘crawlers’), and determine relevancy (and by extension ranking) using advanced algorithms.
As a 28 year-old writing professional, instant messaging is a foregone conclusion to the scope of my work. Every moment of my working day is spent logged in to the IM client that we employ to communicate with each other here in the office, as well as to get quick quotes and information from sources.
Last week saw the resumption of the search engine size wars in which one major search engine claims to be larger than its rivals, prompting those rivals to rapidly upsize themselves. Yahoo fired the first round at Google, claiming to have over 20 billion objects accessible in their database. Google, which can only claim about 13 billion objects fired back with questions about measurements, basically stating Yahoo was mistaken or misleading in its claims.
In a move Google hopes will increase the quality of their ads, the search engine has announced they will be introducing a quality-based minimum bid standard.
Relevancy. It’s something that drives the search engine industry in almost every aspect. From providing quality search results to contextual advertising, relevancy is crucial to any search engine’s success. The question is how do you define relevancy? More importantly, how do search engines define relevancy?
While perusing the search engine forums, I came across an interesting thread about being disillusioned with SEO, particularly in the area of SERP relevancy. The concern is that sites with poor content are using optimizing “tricks” to receive top search engine rankings, which damage the relevancy of search engine results.
The other day, Google announced an algorithm update for its AdWords targeting. The update was designed to ensure that searchers would receive the most relevant, targeted ads according to the keywords in their queries.