WebProNews

What Better Relevancy Can Google Come up With?

Google, already has a near infinite number of data points to compute relevancy for the active parts of the web, and is looking to gather even more user data information. The WSJ has background on the story:

Relevancy Chagnes at MSN, Yahoo, & Maybe Google

MSN Search Update MSN announced they are upgrading relevancy and coverage. The increased coverage likely means that more inbound link sources are getting indexed. From looking at rankings of a few of my sites it looks like:

Is Link Authority Dead (Dying)?

After extensive gaming, Google's algorithm (it is assumed) shifted from using the quantity of links as an indicator of source authority, to measuring the quality (reputation) of the linker in order to determine relevancy. Gamers are still there though, this time with bigger budgets, and things may be about to change again – most likely to a much more complicated game.

Google: From Direct Marketing to Branded Ads

Ad Relevancy & Quality Scores Google has again and again touted the value of their targeted marketing, but most of the fortune 500 ad dollars are not spent on targeted marketing. A couple weeks ago in a WebmasterWorld thread many advertisers complained about getting killed by another quality score update.

Confusing Search Engine Bots?

There are two primary factors to getting a page ranked - discovery and relevancy. By and large, search engines are clever creatures, but the very best webmasters will always send out the right signals to gently guide the search engines, and in return receive great rankings for their content. Search engines discover content using their bots (or ‘crawlers’), and determine relevancy (and by extension ranking) using advanced algorithms.

Is Search Going Social?

Finding true relevance in search results is becoming the new focus of users who are looking to the web for their information needs. For years, the algorithm has been the standard method that search engines have employed to determine relevance and deliver comprehensive results. Social search, however, could represent a change in search philosophy. Even though Google prides itself with impressive algorithms and the latest in anti-spam technology, are search engines like Google truly succeeding at delivering results that are relevant to search terms?

Bold and Italics in Search Engine Relevancy

Dear Kalena... A quick question - How much added value is there to placing keyword text within bold, strong, italics, or emphasis tags in terms of the weight given to those terms by search engines? Thanks, Adam Kalena's Answer: Dear Adam

The IM Gap & Contextual Relevancy

As a 28 year-old writing professional, instant messaging is a foregone conclusion to the scope of my work. Every moment of my working day is spent logged in to the IM client that we employ to communicate with each other here in the office, as well as to get quick quotes and information from sources.

Top Ranking in Google But Nothing in Yahoo!

SEO Question: I rank #3 in Google for one of my core keywords and yet I am nowhere in it for Yahoo!. Why?

Relevancy Rules in Sponsored Search Ads

Let me quote some rather startling numbers to you from a recent eye tracking study we did. In the study, we looked at where people first looked on a search results page, where they first scanned a listing, and where they eventually clicked.