Relevance Articles

Searchers Use Titles To Determine Relevance

When using a search engine, what helps you determine whether or not a listing, paid or organic, is relevant to your search? Is it result descriptions or is it the title of the item being listed…

Google Hit With A Number Of Cease And Desist Requests

No one said being on top was easy. In case you need further proof, just ask Google. The search engine king was recently hit with 3 cease and desist notices, asking them to remove certain content from their index.

The Keyword Relevance Myth

You’ve probably heard the standard advice about keywords.. “Find lots of keywords that are relevant to whatever you’re selling, get lots of traffic, and you’ll make lots of sales”. Sounds sensible, doesn’t it?

Are Links Hurting Search Relevance?

According to conventional SEO wisdom, link building is the key to a successful search engine ranking. The rationale is simple; with more links pointing to your site, your site has a better chance of getting noticed by search engines as they crawl the web populating their index. Because search engines are thought to value links, site owners have been scrambling to acquire links pointing to their web presence. However, has this mad dash to acquire links also damaged the importance of links as an indicator of relevance? Or has it damaged the quality of Internet content has whole? Some think both scenarios have occurred.

Relevance and Link building

Why Are Links Important?

There once was a time when links didn’t matter – at least not like they do today. Some of the Search Engines looked at back links for a portion of their algorithms, but it didn’t carry the same weight as it does today. Now, in order to be competitive in nearly any online industry, back links are essential.

If Content is King, Then Surely Relevance is Queen!

There has been a lot of to-ing and fro-ing in the search engine world of late and there are lots of conspiracy theories as to why these things happen.

Anchor Text Optimization
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If you have done some serious reading about your website optimization, you probably would have come across the reference to the phrase “optimization of anchor text”. This article shall discuss the definition and importance of anchor text and how you can use this powerful website optimization feature to get high ranking in search engines.