It looks like the Internet marketing industry could be staring at an age of government regulation and oversight that could change online advertising in major ways. While this kind of news should come as no surprise based on the new age of government intervention in business it is still enough to make even the most seasoned online marketer take notice.
In March of 2006, I predicted it was only a matter of time before “a major media company” bought YouTube, and that the government would step in eventually to regulate Internet content. A few months later, Google was obviously that media company, and close to three years later, we are witnessing the potential handover of Web content to the FCC and/or other regulatory agencies.
Verizon reversed itself today by announcing the company will open its network to wireless devices, software, and applications not offered by the company. This comes just two months after the company sued the federal government to block openness requirements for the winner of the 700 MHz band of wireless spectrum.
You might say it's a sort of monkey's paw that Hands Off the Internet, an AT&T-backed "grass roots" organization has called on the FCC to investigate Comcast for violating the four principles of Network Neutrality. On the surface, it looks like progress. But can it be trusted?
The two-day town hall meeting being held in Washington DC by the Federal Trade Commission had a common theme: avoiding government regulation.
Before the end of this sentence you will have to make a choice between the blue pill and the red pill, for as soon as we step over the period we will enter an alternate reality and it will not be easy. Lawyers are looking into virtual worlds like Second Life, studying whether the environment is suitable for regulation and asking who has "metaphysical jurisdiction."
The Federal Communications Commission spends part of its time deciding whether or not suggestive neologisms like "hamsterbating" are appropriate before 9 p.m. According to a recent poll, over half of Americans want similar precautions taken with Internet content.
Phone and cable companies are losing the Net Neutrality debate, and losing it badly. And Google's Washington Telecom and Media Counsel Richard Whitt doesn't mind pointing that out.
Though M2Z Networks threatened to take to the FCC to court to force a decision on the company's "family friendly" free nationwide wireless broadband proposal by September 1, a likely "no" vote from the commission has made M2Z decide more public debate is necessary.
iEntry 10th Anniversary
RSS
Newsletter
Advertising
