For the second year, PayPal is running the Regift the Fruitcake campaign, an effort to raise money for charity through the sharing of a virtual fruitcake. The slogan is, "By giving the gift no one wants, you’re giving the gift that everyone needs."

PayPal is asking people to participate by logging onto the site to create a fruitcake on behalf of a featured charity (there are 25 of them), make a donation to a charity using a PayPal account, and using Facebook Connect to regift the fruitcake to friends.