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Reggie Davis
Yahoo Introduces Click Filter Report
By Doug Caverly - Wed, 04/23/2008 - 1:24pm. 1 comment
Yahoo's quite proud of its Click Protection System, and the company wants the rest of the world to feel the same way. A new Click Filter Report will show every user just how many clicks are being discarded.
Yahoo Partners With Click Forensics
By Mike Sachoff - Tue, 03/18/2008 - 11:03am.
Yahoo has partnered with third party click-tracking firm Click Forensics to combat click fraud.
Yahoo Enhances Ad Traffic Quality
By WebProNews Staff - Fri, 10/05/2007 - 5:47am.
A new option for Yahoo's advertisers allows them to have better control of where their ads appear on Yahoo's Publishing Network.
Yahoo Acknowledges Illicit Clicks Exist
By WebProNews Staff - Thu, 03/22/2007 - 5:59am.
The company has made its first ever disclosure on the clicks it discards, numbering between 12 and 15 percent of the ones it receives as either "invalid or of inferior quality.
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