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Reggie Davis Articles

Yahoo Introduces Click Filter Report
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Yahoo’s quite proud of its Click Protection System, and the company wants the rest of the world to feel the same way.  A new Click Filter Report will show every user just how many clicks are being discarded.

Yahoo Partners With Click Forensics

Yahoo has partnered with third party click-tracking firm Click Forensics to combat click fraud.

Yahoo Enhances Ad Traffic Quality

A new option for Yahoo’s advertisers allows them to have better control of where their ads appear on Yahoo’s Publishing Network.

Yahoo Acknowledges Illicit Clicks Exist

The company has made its first ever disclosure on the clicks it discards, numbering between 12 and 15 percent of the ones it receives as either "invalid or of inferior quality.