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	<title>WebProNews &#187; reflexive</title>
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		<title>Amazon&#8217;s Newest Foray Into Gaming</title>
		<link>http://www.webpronews.com/amazons-newest-foray-into-gaming-2008-10</link>
		<comments>http://www.webpronews.com/amazons-newest-foray-into-gaming-2008-10#comments</comments>
		<pubDate>Wed, 22 Oct 2008 16:15:00 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Acquisitions ]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Deals]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[reflexive]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=47411</guid>
		<description><![CDATA[<p>Amazon has purchased <a href="http://www.reflexive-inc.com/index.shtml">Reflexive Entertainment</a>, a computer game developer based in Lake Forest, California, founded 11 years ago. Apart from actually developing games for PCs, Macs, and even the XBox 360, they own the popular site <a href="http://www.reflexive.com/">Reflexive Arcade</a>, which offers downloads of PC games and Mac games, as well as online web games.]]></description>
			<content:encoded><![CDATA[<p>Amazon has purchased <a href="http://www.reflexive-inc.com/index.shtml">Reflexive Entertainment</a>, a computer game developer based in Lake Forest, California, founded 11 years ago. Apart from actually developing games for PCs, Macs, and even the XBox 360, they own the popular site <a href="http://www.reflexive.com/">Reflexive Arcade</a>, which offers downloads of PC games and Mac games, as well as online web games. They also offer a &quot;My Arcade&quot; feature, which lets users create an account and rate games, write reviews, and receive customized recommendations based on the games they like.</p>
<p> <center><a href="http://www.reflexive.com"><img src="http://images.ientrymail.com/webpronews/article_pics/reflexive.jpg" alt="Reflexive" title="Reflexive" /></a></center>
<p>&quot;As I&#8217;m sure you can all imagine this is a very exciting day for us at Reflexive,&quot; said Reflexive CEO Lars Brubaker. &quot;It means we&#8217;ll be able to expand our distribution network to include Amazon&#8217;s amazing distribution channel. With Amazon we will bring a huge new group of customers into play.&quot;</p>
<p> Brubaker told developers that its time to get excited about their future with the company. &quot;We can&#8217;t talk about everything yet, but we&#8217;ll be in touch shortly with more information,&quot; he said. He also noted that all the features about their developer program <a href="https://cc.gamecentersolution.com">GameCenterSolution</a> will still be available and that games can still be submitted through the Reflexive site as well. </p>
<p> <b>What Does This Mean For Amazon?</b></p>
<p> You have to wonder what kind of plans Amazon has for gaming after an acquisition like this. Is it merely a way for them to earn revenue from game distribution? PaidContent.org <a href="http://www.paidcontent.org/entry/419-amazon-gets-reflexive-picks-up-casual-games-provider/">suggests</a> that Kindle users may be able to play some games from Reflexive on the device in the future, although there is no apparent indication from Amazon that this will happen.</p>
<p> Perhaps they are looking to become a center for more types of media, not only as a seller, but as a destination for use as well. They&#8217;re already <a href="http://www.webpronews.com/topnews/2008/09/04/amazon-looks-for-bigger-piece-of-online-video-pie">streaming thousands of movies and television shows</a>. Of course this isn&#8217;t free like Hulu or YouTube (although they do have some <a href="http://www.webpronews.com/topnews/2008/09/16/just-watch-the-movies-on-imdb">free content at IMDB</a>), but it does include new releases and is commercial free. Perhaps they would like to incorporate gaming into this particular mix as well.</p>
<p> Financial terms of the acquisition have not yet been made public. Whatever the price Reflexive got though, they are sure to see a boost in business simply from having the Amazon brand behind them alone.</p>
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