All Posts Tagged Tag: ‘Referrals’
Google has decided to shut down its AdSense Referrals program effective the last week of August.
One of the most frustrating things about RSS is not being able to track RSS subscription rates from source traffic.
There are other problems such as how people interact with your RSS content, but even being able to determine which sources of traffic result in subscribers would be a huge commercial advantage for bloggers, allowing them to focus their efforts on traffic generation strategies that will grow their business.
Over at eMarketer, they’ve compiled some recent reports that suggest executives in business to business industries rely heavily on referrals and word of mouth, when making buying decisions.
Getting referral business and new customers, through recommendations by satisfied customers and clients, is a dream of most business owners and managers.
WebMarketingNews quotes Mark Wallace, who says regarding Google’s AdSense referral program, “Turn it down“. Why?
The hits just keep on coming for search Google who is quite possibly becoming one of the most popular names in the open market today… at least it appears that way when you inspect the available data.
1. You are good at what you do.
While visits to shopping sites are claiming a record share of total holiday season Web visits, search engines are continuing to contribute high levels of shopping referrals.
As the market continues to expand with more services and more products for your customers to choose from; a growing challenge for businesses is to stand out as ‘The one to go to” (for the type of service or product your business offers).
Nobody likes to cold call. Okay, very few people that I know like to cold call looking for clients. For those of you that fit that description, I have some good news. Stop it. Don’t cold call ever again. Instead, let other people do it for you by systematically generating all the referrals you can handle.
Referrals from colleagues and friends that turn into sales are the easiest and cheapest money you can make. These types of sales are often what new small businesses are started on. The problem is that many who start out with referral sales end up relying too much on them. This is the case especially with those individuals who decide to become independent contractors. They don’t realize that referrals can end up being far and few between and that they also have no control over when they may come around.
A recent issue of Global Internet Marketing News (http://linz1.net/GIM.html) reported an interested piece on how word-of-mouth advertising is statistically getting more nods from the online business community let alone the marketplace. Entitled “Word-of-Mouth Drives E-commerce,” the article pulled some interesting facts from a recent three-part study.
You get through college with IQ, but you get through life with EQ-emotional intelligence. 80% of the qualities that lead to success are “soft”skills, EQ. People with high EQ experience less stress, enjoy better health, demonstrate higher levels of morale and performance, and report a better quality of life. It’s competencies like resilience, optimism, intentionality, and empathy. It’s applicable to team work, leadership, motivation, negotiation, ethics, and sales. EQ isn’t new, but full recognition of its value is.
I’m a professional coach. I’m not in it to see if I like it, or how much I can make how fast, or because it’s the latest fad. I’m in it because it’s my profession. I love the work and I’m in it for the long haul. It took years to learn the skills and build the practice base and my product is people’s lives. Therefore, yes, I take it seriously, and I think most professionals do. When I refer someone to someone else for professional services, this is going to reflect on my judgment, and also on how I care for my clients.
I’m a coach. I’m not in it to see if I like it, or how much I can make how fast, or because it’s the latest fad. I’m in it because it’s my profession. I’m in it for the long haul. It took years to learn the skills and build the practice base. Therefore, I take it seriously. When I refer someone to someone else for professional services, this is going to have repercussions for me and my practice. At the same time, my practice depends upon referrals; they’re my lifeblood. Here’s what I’ve learned about them.
There’s a therapist in my hometown who bills 55 hours a week and has a waiting list of several months of clients trying to get in to see him.
He owns a business card. That’s the extent of his marketing. He doesn’t even have a sign on his door. He couldn’t really market, he doesn’t have the time. He’s in his office 10 hours a day making money hand over fist.