Red Articles

Product (RED): Smart Social Marketing?

In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for the often talked about Product (RED) social marketing campaign.  

HGTV Adds Social Network

HGTV, the home and garden cable channel owned by Scripps Networks has launched a social network called Rate My Room. The new social community can be seen at HGTV.com.

Google Heard Aaron. Now What?

Aaron Stanton had a plan. A crazy plan, some might say, but still a plan: In a nutshell, he wanted to pitch a business idea to the folks at Google — the world’s largest search engine, a $130-billion colossus with 10,000 employees, etc., etc. — so he decided to get on a plane, fly from his home in Indiana to the massive, sprawling “Googleplex” in Mountain View, California and sit in the lobby of the Google headquarters until someone agreed to listen to his pitch.

Google Buys Video Game Ad Firm

Red Herring is reporting Google has acquired video game advertising firm, Adscape Media for $23 million. It’s unclear at this stage whether this is a just a move to buy a "few potentially interesting patents" or Google’s entry into in-game advertising.

Wikio Receives $5.3 Million In Funding

Wikio, which is basically a European version of Digg (more on that later), just received a considerable amount of funding to continue its growth. Reports indicate that Lightspeed Venture Partners and Gemini Israel Funds have endowed the company with $5.3 million.

ICANN Reconsiders Virtual Red Light District

Nearly seven years after its initial proposal, the controversial .XXX domain, intended as an online “red light district” for pornographic websites, is soon to be reconsidered by the International Corporation for Assigned Names and Numbers (ICANN), which voted not to approve (but did not reject) the proposal in May of 2006.

Red Hot Blog URLs …Pitch to Bloggers

Just as PayPerPost has revised its business practices by requiring its bloggers to disclose the fact that they’re getting sponsorship money, another enterprise has unleashed a service that will make it drop-dead easy for anybody to start pitching bloggers without any such constraints.

Novell Banks On New Microsoft Customers

The agreement between Novell and Microsoft on marketing SuSE Linux to Microsoft customers seeking a heterogenous environment of Windows and Linux servers has been bolstered by a trio of deals with financial institutions.

More Open Source Funding – What Does it Mean?

Matthew Aslett, Matt Asay & Alex Fletcher are all writing about the increased funding that open source companies have received in 2006. Good news indeed. (Picture from robinicus919)

JBoss CEO: Show Me the Money

Sys-Con is quoting Marc Fleury, JBoss founder & CEO and now SVP & GM of JBoss Division at Red Hat, as having said:

Enterprise 2.0 in a Box

A small dream of mine came true. We’ve been preaching an ecosystem of tools for some time now. We’ve helped customers stitch them together in interesting ways.

Oracle & Red Hat’s Symbiotic Relationship

There is a symbiotic relationship between Oracle & Red Hat now. Yes there was one before with Oracle’s database business on Linux, but it’s even more intertwined now.

The Ex-lawyer and Red Hat Support

When I bought my first home, I used a lawyer that a friend referred me to. The lawyer was great, thorough, responded quickly and took the time to explain things in plain English.

Oprah’s Good For Your Website

Book authors are quite aware that a mention on Oprah is the shortest distance between relative obscurity and the best sellers list. U2 front man Bono, and his corporate sponsors, just found out that Oprah’s good for web traffic, too.

Product Red: A Gateway for Merchandising

Hitwise will announce in an upcoming press release that for the week ending October 14, over 66% of users who accessed the Join RED website continued on to visit the campaign’s merchandising partners. The Product RED campaign raises money to support the Global Fund to fight AIDS.

Red Hat Falls On Sharp Numbers

A disappointing second quarter for the Linux distributor met with fierce retribution from shareholders in trading.

Red Hat Choice Academic To Colleges

The company announced a trio of universities would adopt Red Hat Enterprise Linux and Red Hat Network solutions for some of their computing needs.

E-Branding The Red Light District

The overall accuracy of Alexa rankings aside, the traffic tool can be a nice predictor of what is to come, or at least what is popular among the Webmaster guilds. One of the newest additions to Alexa’s Top 300 reinforces a notion that is as unpopular as it is undeniable: the Internet is for porn.

Microsoft/Red Cross Hope All Are Safe and Well
· 1

On the anniversary of the Hurricane Katrina disaster, Microsoft announced an upgrade to its KatrinaSafe.org website, created through an extensive partnership with the Red Cross. A new site, called Safe and Well, allows disaster survivors to post information about their condition, and allows loved ones separated from it to search for information as it is available.

W3C Breaks Out The Red Pen

The World Wide Web Consortium released a new edition of Core XML Standards late last week.

Second Life Convention: RL Business in SL

How are RL businesses working in SL – a group panel lead by Eric Rice (nee Spin Martin and the man in the photo in orange) of Hipcast.