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Netflix Agrees to Delete Rental History Netflix Agrees to Delete Rental History

Back in February, video rental service Netflix paid a hefty fine for violating the Video Privacy Protection Act, by keeping rental logs on all of its users who cancelled their subscriptions. Netflix asserted that they kept the records just in …

Netflix Recommendation Algorithm Directs 75% of Viewership Netflix Recommendation Algorithm Directs 75% of Viewership

According to a tech blog post from Netflix, the company’s recommendation engine drives 75% of content viewership for the service. In 2006, the company announced its Netflix Prize, a machine learning and data mining competition regarding movie rating prediction. Netflix …