Recession Articles

Recession and Online Marketing

As financial commentary continues to suggest a recession is inevitable, we’ve decided to run a series of blog posts detailing ways small businesses can leverage the power of search engine and online marketing to weather the recession storm.

SEO Tips for Harder Economic Times

In this month’s Target Marketing Magazine, a TopRank authored article on how small businesses can gain a competitive marketing advantage by leveraging content promotion, blogs, social media and universal search was featured.

Searchers Want To Know About The R Word

It should be the Frau Blucher of words and if we believe in that marketing genius that was "The Secret" we shouldn’t dare throw it out there. Nonetheless, the braver the media gets at using the "r" word, the more people are searching for it.

Thus, they’re all putting the energy out there like seeds and are waiting to reap the harvest.

Recession. There, I said it, now let’s get on with it.

Online Advertising Boosted By Writers’ Strike?
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Whether it’s true or not, we’ve heard it again and again: online advertising will do all right in a recession.  Now there’s more evidence to support the statement, and also a sign that a new-ish factor – the writers’ strike – is helping online ads.

Impending Recession for Paid Search?

How did I miss this post by Steve Rubel? Tired of doomsaying in the Web 2.0 bubble realm, he recently predicted an impending recession for poor old Google, based on several factors.

A Recession Would Do Google Good?

I think most of us can agree that an economic recession would be bad.  But not everyone – and everything – would be affected in the same way, and at least one expert onlooker thinks Google would benefit.

Japan’s 4th Recession in a Decade

The Japanese economy has gone into its fourth recession in 10 years, as data showing GDP contracted 0.1% in the fourth quarter.

German Economy Squeaks By Another Recession

The German economy has apparently gotten by without a third recession in four years with the end of 2004.

Making Your Sales Copy Sell… Even In A Recession

I was talking with a group of business associates the other day and one question popped up that was of particular interest. “Is everyone finding that sales come MUCH slower these days?” The answer from all on the call was a resounding yes! The next question won’t surprise you… “What do we do about it?”

Recession Fix
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The recession-ravaged business community may be missing a bet while waiting for a broad-based business recovery that isn’t going to happen until millions of Americans modify their behavior and start buying again.

6 Surefire Ways to Beat the Recession

Enough with the doom and gloom. So the economy is not as strong as we would like it to be. If you decide to curl up into a ball and just accept the worst, then you’ve already lost. You might as well just close up shop now.

But a downturn in the economy isn’t the end of the world. What perpetuates economic dips is the reaction business owners and consumers have to it. People clam up and act like this might be the big one; the end of capitalism as we know it. That attitude is what spawns recession.