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Real Time Bidding Articles

Google Adds DoubleClick Ad Exchange Real-Time Bidding From Cloud Platform Google Adds DoubleClick Ad Exchange Real-Time Bidding From Cloud Platform

Google announced that it is now letting marketers conduct real-time bidding on the DoubleClick Ad Exchange right from Google Cloud Platform. Ad Exchange users hosted on Google Compute Engine will always get 100 milliseconds for bid request processing and free …

Google Talks Real Time Bidding With Audience Targeting Google Talks Real Time Bidding With Audience Targeting

Google has made a recent webinar on real time bidding with audience targeting available for everyone. Google says in the description, “In this Learn with Google Hangout On Air we’ll explain a new bid strategy, Target ROAS. By walking through …