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ReachLocal Articles

Local Deals Company DealOn Acquired by ReachLocal

Local marketing firm ReachLocal announced that it has acquired New York-based Deals company DealOn, as company’s everywhere try to get in on the hot local deals goldrush. ReachLocal is paying $10 million for the acquisition. 

"This will allow ReachLocal to enable other deal sites and publishers to supply and/or resell deals, as well as greatly improve Deals sourcing, syndication and personalization for the industry as a whole," a representative for ReachLocal tells WebProNews.

Print Yellow Page Usage Erosion Forecast

Over at Media Post, The Kelsey Group is

quoted today

saying that the erosion in usage of print yellow pages is likely to fall off at a higher rate this year — by 10% this year, compared with only 2% to 3% erosion in recent years.

Google, ReachLocal Fashion Strategic Alliance
· 2

A recent round of funding netted $55.2 million for ReachLocal.  A new strategic alliance is pretty important, too, however, as the company just became an Authorized AdWords Reseller.