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	<title>WebProNews &#187; Razr</title>
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		<title>Google Announces Trends for Google Checkout</title>
		<link>http://www.webpronews.com/google-announces-trends-for-google-checkout-2008-01</link>
		<comments>http://www.webpronews.com/google-announces-trends-for-google-checkout-2008-01#comments</comments>
		<pubDate>Sat, 12 Jan 2008 02:41:37 +0000</pubDate>
		<dc:creator>Jordan McCollum</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Checkout]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Razr]]></category>
		<category><![CDATA[Zune]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=43293</guid>
		<description><![CDATA[<p>As we come up to the last days of fee-free merchant services from Google Checkout, the <a href="http://googlecheckout.blogspot.com/2008/01/new-on-hot-list-google-checkout-trends.html" title="Official Google Checkout Blog">Official Google Checkout Blog</a> announced yesterday that they now have <a href="http://checkout.google.com/trends" title="Google Checkout Trends">Google Checkout Trends</a>.  Patterned after <a href="http://www.google.com/trends" title="Google Trends">Google Trends</a>, GCT shows relative revenues from Google Checkout merchants.</p>]]></description>
			<content:encoded><![CDATA[<p>As we come up to the last days of fee-free merchant services from Google Checkout, the <a href="http://googlecheckout.blogspot.com/2008/01/new-on-hot-list-google-checkout-trends.html" title="Official Google Checkout Blog">Official Google Checkout Blog</a> announced yesterday that they now have <a href="http://checkout.google.com/trends" title="Google Checkout Trends">Google Checkout Trends</a>.  Patterned after <a href="http://www.google.com/trends" title="Google Trends">Google Trends</a>, GCT shows relative revenues from Google Checkout merchants.</p>
<p>But let me just say: either Google Checkout merchants are atypical (likely) or something is really off here.</p>
<p>Just take a look at the comparison between revenue from <a href="http://checkout.google.com/trends/results?q=ipod,+zune" title="revenue comparison between Zune and iPod">the Zune (blue) and the iPod (red)</a>:</p>
<p> <a title="google checkout sales of ipods vs zunes" href="http://www.marketingpilgrim.com/wp-content/uploads/2008/01/gctipodzune.jpg"><img width="400" height="150" border="0" alt="google checkout sales of ipods vs zunes" src="http://www.marketingpilgrim.com/wp-content/uploads/2008/01/gctipodzune.jpg" /></a></p>
<p>Just as a reminder, revenue is price x quantity sold (as GCT reminds you when you use it). So, on the day after Thanksgiving, Zune&rsquo;s relative revenue was $64.65 and the iPod&rsquo;s was $6.28. Uh huh. Somehow, I just don&rsquo;t think the announcement of the Zune 2 would be enough to keep the Zune&rsquo;s revenue that much higher than the iPod&rsquo;s for nearly a month.</p>
<p>But, like I said, maybe it&rsquo;s just that Google Checkout merchants are weird.  Maybe Microsoft started using them. . . .</p>
<p>Let&rsquo;s try another, shall we?  Here is the <a href="http://checkout.google.com/trends/results?q=iphone,+blackberry,+razr" title="comparison between iPhone, Blackberry and Razr">iPhone (orange), the Blackberry (red) and the Razr (blue)</a>:</p>
<p> <a title="google checkout sales of iphones vs blackberries vs razrs" href="http://www.marketingpilgrim.com/wp-content/uploads/2008/01/gctiphoneblackberryrazr.png"><img width="400" height="150" border="0" alt="google checkout sales of iphones vs blackberries vs razrs" src="http://www.marketingpilgrim.com/wp-content/uploads/2008/01/gctiphoneblackberryrazr.png" /></a></p>
<p>Odd. . .  You&rsquo;d think with all those sales, we would be seeing a ton more iPhones than Blackberries.</p>
<p>This data also contravenes the basic laws of economics&mdash;that as price increases, demand decreases.  There are <em>lots</em> of Blackberries and Razrs out there for less than $400. They may not have the same chic as the iPhone, but they also don&rsquo;t all come with AT&amp;T. (Can I call the economics police now?)</p>
<p>My favorite part: sales of all of these electronics are down throughout December. I mean, sure, most people like to pick out their own phones, but no MP3 players as gifts? Man, these people are as cheap as I am. Though I could have sworn that comScore reported that <a href="http://www.comscore.com/press/release.asp?press=1990" title="consumer electronic sales were up 23%">consumer electronic sales were up 23%</a> last year. . . .</p>
<p>Wait, who am I kidding?  This data is from <em>Google</em>!  It must be true!</p>
<p><a href="http://www.seroundtable.com/archives/015940.html" title="Search Engine Roundtable">via</a></p>
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