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rate cards
The Death of the Rate Card
By David Honig - Thu, 08/02/2007 - 9:00am.
I can always tell how healthy a magazine is just by looking at it. If it looks like it’s been eating well and lifting weights, I figure it’s doing fine. But when I see those anorexic magazines that fold over like soggy pizza when I pick them up, I know they’re in trouble. Lately, I’ve been seeing a lot more anorexic magazines, and a lot fewer hearty ones. In the meantime, if my computer were a magazine, it’d be fat and robust.
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