Rankings Articles

Organic Ranking Profits for Subsiding Paid Search Ads
Alan Rimm-Kaufmanhttp://www.rimmkaufman.com/ recently wrote an article about allowing your most profitable keywords to subsidize your less profitable ones. This strategy is obviously needed if you want to grow your business via search because you first have to create awareness before you create sales.

Google Dips But Leads Search In June

Their lead faded slightly to 49.5 percent of the US search market, but that was good enough for Google to easily best the field for June 2007.

Unavailable After: Google Plans New Meta Tag

The unavailable_after meta tag on a web page tells a spider when it should stop indexing a particular page.

Is the Page View a Dying Metric?
I’ve read two recent-ish posts on this topic. One was via the IAB from The Washington Post about AOL’s apparent jump to the top of the website pile because page views were no longer the dominant metric being used to track results.

Nielsen Scraps Web Page View Rankings

Back in February, USA Today penned this article on the page view as a dying stat…

Simple Algorithm for Google’s Rankings

Perhaps Google’s algorithm isn’t as difficult as we all think?

No, I haven’t been sitting in front of the microwave for too long again. Before you rip me to pieces, give me a few seconds to explain myself!

Possible Technology Limitations

Now, we all know that Google has one of the largest server farms in the world, estimated upwards of 250,000 individual servers spread worldwide. In spite of this fact, many people lost sight of the fact that Google only has a finite (albeit large) amount or resources.

Does Changing a Site’s Name Affect Rankings?

Dear Kalena…

I am thinking of changing the name of my internet business site so as to direct more traffic because the current name, while nice, doesn’t really spell out what we do. It is now Gilt-Edge Luxury Tours and Travel and I would like to change it to DC Luxury Tours. However, we have had this site for 10 years and it well indexed by the search engines. Does changing the name (but not the url which would stay the same) have any impact on the search engines? Or would I have to start all over from scratch if I changed the name?

Are Search Engine Rankings Dead?
The phrases “search engine optimizaton” and “rankings” have gone hand in hand since the start of the search marketing industry. Agencies have gone so far as to use “rankings” as part of their name such as Jill Whalen’s High Rankings, David Wallace’s “Search Rank” and of course, our company “TopRank”.

Yahoo Jumps In Ad Focus Rankings

Yahoo holds the second place position in comScore’s Ad Focus rankings as they moved up a spot to trail only AOL’s Advertising.com.

High Rankings SEM Seminar Pictures
Day one of the Minneapolis High Rankings seminar went well and I think the presentations were well received. One thing I think I did not emphasize is that the speakers are not only subject matter experts, but they’re skilled at instruction as well

Compete.com Improvements

Compete announced today that they rolled out some enhancements to the Compete.com site. Compete is now a site I’m visiting more often to research web publishers and get a different look at data instead of just using Alexa.

Google News Trails BBC, Yahoo News In The UK

The home field advantage paid off: according to the latest data from comScore, the BBC website receives more visitors than Google News in the UK. For that matter, Yahoo News also ranked higher than Google News, by a margin of about 900,000 people.

Woe is Google, huh? In terms of numbers, it’s not even close to the top of the news site pile, and in terms of brand name, it has some less-than-distinguished company.

Rockets, Sleepers and Duds

People love to throw around the “Content is King” cliché when discussing methods of luring incoming linkage in efforts to improve search rankings. The statement, while accurate, leaves much to be desired as far as practical application is concerned.

When it comes to content, everyone has theories on how to create and maintain quality. There are strategies to writing headlines, style of verbiage, and even paragraph spacing.

High Rankings Seminar in Minneapolis

If you’re one of the bazillion people that get Jill Whalen’s High Rankings Advisor newsletter, then you already know, but in case you don’t, here’s the scoop in the upcoming High Rankings Seminar coming to Minneapolis next month:

MySpace Passed By YouTube On Alexa

Now, no one’s going to suggest YouTube has passed MySpace to become the number one trafficked website on the internet (assuming MySpace is even that), but Google’s aquisition can claim one thing: #5 on Alexa’s rankings.

US Search Rankings: Yeah, Google’s First

The numbers released by comScore for top US home, work, and university online users for July through September 2006 showed Google’s third quarter search share was as strong as its financial report.

Greenpeace Rankings Slice Apple
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The controversial group Greenpeace has published a Guide to Consumer Electronics, and Apple and Lenovo aren’t happy about it. A number of companies were “ranked on their use of toxic chemicals and electronic waste (e-waste) policies,” and those two corporations placed last.

Final Proof that Alexa Rankings Are a Joke?

I’ve always said that Alexa data is a nice tool, but doesn’t give any serious data that can be relied on.

Interview with Jill Whalen of High Rankings

One of the long-standing and popular voices on search engine optimization is without question, Jill Whalen.

Measuring Success as an SEO

“How do I know if my SEO campaign has been successful?”

Wanted: An Un-Screwy Shopping Cart

The scenario: A limited budget and more limited knowledge of coding and SEO make choosing a shopping cart software for a website a frustrating task. If you have no idea what I’m talking about then you needn’t read the rest of this article. Enjoy your customizable open source build from the ground up world. If this is your predicament, welcome to the club and read on.

Server Issues Which Can Affect Search Engine Rankings
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I was recently helping someone troubleshoot some problems at SearchEngineWatch forums and it struck me that I should write an article about this and other issues.

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