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	<title>WebProNews &#187; Ranking</title>
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		<title>Google Sets Record Straight on Page Speed as Ranking Factor</title>
		<link>http://www.webpronews.com/google-sets-record-straight-on-page-speed-as-ranking-factor-2010-02</link>
		<comments>http://www.webpronews.com/google-sets-record-straight-on-page-speed-as-ranking-factor-2010-02#comments</comments>
		<pubDate>Tue, 02 Feb 2010 22:23:51 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[Page Speed]]></category>
		<category><![CDATA[Ranking]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=52955</guid>
		<description><![CDATA[<p>Late last year, in a conversation about the <a href="http://www.webpronews.com/topnews/2010/01/26/has-google-begun-changing-how-it-indexes-the-web">Caffeine update</a>, Google's <a href="http://videos.webpronews.com/2009/11/13/matt-cutts-interview/"><strong>Matt Cutts told WebProNews</strong></a> that page speed could become a factor Google looks at for ranking search results. His comments received a lot of <a href="http://www.webpronews.com/node/52473/talk">attention</a>, because Google has never taken this into consideration for ranking websites in the past.]]></description>
			<content:encoded><![CDATA[<p>Late last year, in a conversation about the <a href="http://www.webpronews.com/topnews/2010/01/26/has-google-begun-changing-how-it-indexes-the-web">Caffeine update</a>, Google&#8217;s <a href="http://videos.webpronews.com/2009/11/13/matt-cutts-interview/"><strong>Matt Cutts told WebProNews</strong></a> that page speed could become a factor Google looks at for ranking search results. His comments received a lot of <a href="http://www.webpronews.com/node/52473/talk">attention</a>, because Google has never taken this into consideration for ranking websites in the past. The notion that they would do so riled a lot of people up, because a lot of site owners out there simply don&#8217;t have incredibly fast sites. That could pose a big problem if it suddenly damages their search rankings. </p>
<p><span style="color: rgb(255, 0, 0);"><strong>Do you count speed among the priorities for your site?</strong></span><strong> <a href="http://www.webpronews.com/node/53289/talk"><u>Comment here</u></a>.</strong></p>
<p>Despite the fact that Cutts never said that page speed would become any more important of a ranking factor than anything else, many around the web and Blogosphere jumped to conclusions. While many more have remained sensible about the concept, not expecting page speed to trump relevant content, Cutts has now provided a video setting the record straight. The video is a response to the following user-submitted question:</p>
<p><em>Since we&#8217;re hearing a lot of talk about the implications of Page Speed, I wonder if Google still cares as much about relevancy? Or are recentness and page load time more important?</em></p>
<p>Matt&#8217;s answer is simply, &quot;<strong>No.</strong> Relevancy is the most important. If you have two sites that are equally relevant (same backlinks&#8230;everything else is the same), you&#8217;d probably prefer the one that&#8217;s a little bit faster, so page speed can be an interesting theory to try out for a factor in scoring different websites. But absolutely, <strong>relevance is the primary component</strong>, and <strong>we have over 200 signals in our scoring</strong> to try to return the most relevant, the most useful, the most accurate search result that we can find. <strong>That&#8217;s not going to change.</strong>&quot; (<em>emphasis added</em>)</p>
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<p>&quot;If you can speed your site up, it&#8217;s really good for users, as well as potentially down the road, being good for search engines,&quot; he says. &quot;So it&#8217;s something that people within Google have thought about.&quot;</p>
<p>It is interesting that anyone would ever assume page speed would become more important than relevance to Google, just because Matt Cutts indicated that page speed may become one of the many factors Google uses. If it were more important than relevance, Google probably would have been placing emphasis on page speed for a long time.</p>
<p>That said, it <em>is</em> worth pondering just how big a factor page speed would play. If there are over 200 factors, where would page speed be placed within the ranking of ranking factors? <strong>On a scale of one to two hundred, where would Google rank the importance of page speed?</strong> That question might not be quite so easy to answer, particularly since Google isn&#8217;t real keen on the idea of giving away its secrets, and frankly, that&#8217;s probably in the best interest of the web. </p>
<p>Just as with any other SEO tactic, it is up to individuals and the industry at large to speculate, analyze, and test. It&#8217;s no easy feat, but there are <a href="http://www.google.com/search?q=google%27s+ranking+factors">plenty of educated guesses out there</a> about just what Google&#8217;s &quot;over 200 ranking factors&quot; are. Once you get into how much weight each one carries, it gets even more difficult to speculate. </p>
<p>I think<strong> the real takeaway here is simply to make your site as fast and user-friendly as possible</strong>, within reason. If it means you have to spend less time producing relevant content that is likely to get you good search engine placement, then maybe it&#8217;s not worth it. However, if it means providing a better user experience on top of relevant content, and it&#8217;s within your means to do so, it will only have good implications for the future of your site.</p>
<p>Google offers webmasters a lot of different tools to help them make their sites faster. In fact, they have a list of such tools <a href="http://code.google.com/speed/tools.html">here</a>, and it doesn&#8217;t just contain Google tools. They also point to tools from third-party developers. It&#8217;s all part of <a href="http://www.webpronews.com/topnews/2009/06/24/google-wants-the-web-to-function-like-a-magazine">Google&#8217;s initiative</a> to &quot;make the web faster.&quot; </p>
<p><em><strong>On a scale of 1 to 200, where would you place the importance of page speed? <u><a href="http://www.webpronews.com/node/53289/talk">Discuss here</a>.</u> </strong></em></p>
<p><strong>Related Articles:<br />
</strong></p>
<p>
<span style="font-family: Arial;"><span style="font-size: larger;">&gt;&nbsp;</span></span><a style="color: rgb(0, 105, 210); text-decoration: underline;" href="../../../../../../topnews/2009/11/13/google-page-speed-may-be-a-ranking-factor-in-2010"><span style="font-family: Arial;"><span style="font-size: larger;">Google: Page Speed May Become a Ranking Factor in 2010</span></span></a></p>
<p><span style="font-family: Arial;"><span style="font-size: larger;">&gt;&nbsp;</span></span><a style="color: rgb(0, 105, 210); text-decoration: underline;" href="../../../../../../topnews/2009/10/14/google-tracks-user-data-to-monitor-load-times"><span style="font-family: Arial;"><span style="font-size: larger;">Google Tracks User Data to Monitor Load Times</span></span></a></p>
<p><span style="font-family: Arial;"><span style="font-size: larger;">&gt;&nbsp;</span></span><a style="color: rgb(0, 105, 210); text-decoration: underline;" href="../../../../../../topnews/2009/06/05/google-introduces-page-speed-tool"><span style="font-family: Arial;"><span style="font-size: larger;">Google Introduces Page Speed Tool</span></span></a><strong><br />
</strong></p>
<p><span style="font-family: Arial;"><span style="font-size: larger;">&gt;&nbsp;</span></span><a style="color: rgb(0, 105, 210); text-decoration: underline;" href="http://www.webpronews.com/topnews/2009/12/14/things-to-consider-if-page-speed-is-to-become-a-ranking-factor"><span style="font-family: Arial;"><span style="font-size: larger;">Things to Consider if Page Speed is to Become a Ranking Factor</span></span></a></p>
<p><span style="font-family: Arial;"><span style="font-size: larger;">&gt;&nbsp;</span></span><a style="color: rgb(0, 105, 210); text-decoration: underline;" href="../../../../../../topnews/2009/07/28/google-provides-tool-for-speeding-up-web-pages"><span style="font-family: Arial;"><span style="font-size: larger;">Google Provides Tool for Speeding Up Web Pages</span></span></a><span style="font-family: Arial;"><span style="font-size: larger;"> </span></span></p>
<p><span style="font-family: Arial;"><span style="font-size: larger;">&gt;&nbsp;</span></span><a style="color: rgb(0, 105, 210); text-decoration: underline;" href="../../../../../../topnews/2009/12/03/google-launches-experimental-site-performance-feature"><span style="font-family: Arial;"><span style="font-size: larger;">Google Launches Site Performance Feature</span></span></a></p>
<p><span style="font-family: Arial;"><span style="font-size: larger;">&gt;&nbsp;</span></span><a style="color: rgb(0, 105, 210); text-decoration: underline;" href="../../../../../../topnews/2009/11/12/google-announces-spdy-application-layer-protocol"><span style="font-family: Arial;"><span style="font-size: larger;">Google Announces SPDY Application-Layer Protocol</span></span></a></p>
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			<wfw:commentRss>http://www.webpronews.com/google-sets-record-straight-on-page-speed-as-ranking-factor-2010-02/feed</wfw:commentRss>
		<slash:comments>53</slash:comments>
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		<title>Where Google Stands on the &#8220;Keywords&#8221; Meta Tag</title>
		<link>http://www.webpronews.com/where-google-stands-on-the-keywords-meta-tag-2009-12</link>
		<comments>http://www.webpronews.com/where-google-stands-on-the-keywords-meta-tag-2009-12#comments</comments>
		<pubDate>Fri, 04 Dec 2009 12:48:04 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[meta tags]]></category>
		<category><![CDATA[Ranking]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=52292</guid>
		<description><![CDATA[<p>Google does not use the &#34;keywords&#34; meta tag in its web search ranking. Google's Matt Cutts <a href="http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html">explains this</a> in a Webmaster Central video. This is not breaking news, by any means, but there are a lot of people out there that still put a lot of stock into this. <br />
]]></description>
			<content:encoded><![CDATA[<p>Google does not use the &quot;keywords&quot; meta tag in its web search ranking. Google&#8217;s Matt Cutts <a href="http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html">explains this</a> in a Webmaster Central video. This is not breaking news, by any means, but there are a lot of people out there that still put a lot of stock into this. </p>
<p>In fact, Cutts mentions that people have sued each other for meta tag keyword theft, when really this is just a waste of everybody&#8217;s time, because they don&#8217;t even play a role in the ranking of sites on Google. <span style="color: rgb(255, 0, 0);"><strong>Have you been under the impression that the keywords meta tag was important to ranking in Google?</strong></span><strong>&nbsp;<a href="http://www.webpronews.com/node/51840/talk">Comment here</a>.</strong></p>
<p>&quot;About a decade ago, search engines judged pages only on the content of web pages, not any so-called &quot;off-page&quot; factors such as the links pointing to a web page,&quot; says Cutts. &quot;In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.&quot;</p>
<p>Just because Google ignores the &quot;keywords&quot; meta tag, that doesn&#8217;t mean it ignores all meta tags. In fact, there are several that the search engine definitely uses. For one, Google sometimes uses the &quot;description&quot; meta tag as the text for search results snippets. But even then, the &quot;description&quot; meta tag isn&#8217;t used to influence ranking.</p>
<p><center><a href="http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html"><img alt="Description Meta tag" title="Description Meta tag" src="http://images1.ientrymail.com/webpronews/article_pics/description-meta.jpg" /></a></center></p>
<p>Google also recognizes the &quot;google,&quot; &quot;robots,&quot; &quot;verify-v1,&quot; &quot;content type,&quot; and &quot;refresh&quot; meta tags. Information about how Google understands these can be found at this page in the Webmaster Tools help center.</p>
<p>&quot;It&#8217;s possible that Google could use this information in the future, but it&#8217;s unlikely,&quot; Cutts says of the &quot;keywords&quot; meta tag. &quot;Google has ignored the keywords meta tag for years and currently we see no need to change that policy.&quot;</p>
<p>So the moral of the story is, if a competitor is jacking your keywords, and using them in their own &quot;keywords&quot; meta tag, this will have no effect whatsoever in how they rank in Google when compared to your site. Cutts says other search engines might use the information, but Google doesn&#8217;t.</p>
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<p>Google does note that its enterprise <a href="http://www.google.com/enterprise/search/gsa.html">Search Appliance</a> has the ability to match meta tags, but this is of course separate from Google web search.</p>
<p>As I have said before, these videos and other tips Google frequently gives out are worth paying attention to for any webmaster looking to rank well. Whether they&#8217;re talking about <a href="http://www.webpronews.com/topnews/2009/09/16/google-busts-the-duplicate-content-myth">duplicate content</a>, meta tags, or <a href="http://www.webpronews.com/topnews/2009/09/18/does-google-penalize-paid-links-in-javascript">paid links</a>, they&#8217;re all aimed at telling webmasters how it is, and clarifying any misconceptions to the contrary. Whether you agree with Google&#8217;s methods in all cases or not, the tips are for your benefit. </p>
<p>Like it or not, Google controls what people find on the web when they search. The company&#8217;s huge market share is just something that is. There is always the possibility that could change in the future, but at this point, it looks like webmasters are not going to be able to ignore Google for a long time, if they hope to be found on the web by searchers. </p>
<p>We realize&nbsp;(and Google surely does too) that many well-seasoned marketers already know that Google ignores the &quot;keywords&quot; meta tag, but webmasters are born everyday, and not all of them have been so heavily seasoned to this point, and that&#8217;s why Google puts this information out there. There is always misinformation&nbsp;(particularly when it comes to search), and sometimes the record just has to be set straight. Who better to do that than Google itself?<br />
<em><strong><br />
Do you find Google&#8217;s Webmaster Central videos useful or do you think they&#8217;re mostly just retreads of things you already know?&nbsp;<a href="http://www.webpronews.com/node/51840/talk"><u>Share your thoughts here</u></a>. </strong></em></p>
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		<slash:comments>93</slash:comments>
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		<title>Google Busts the Duplicate Content Myth</title>
		<link>http://www.webpronews.com/google-busts-the-duplicate-content-myth-2009-09</link>
		<comments>http://www.webpronews.com/google-busts-the-duplicate-content-myth-2009-09#comments</comments>
		<pubDate>Mon, 21 Sep 2009 18:22:57 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[duplicate content]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[greg grothaus]]></category>
		<category><![CDATA[Ranking]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERPs]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Webmasters]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=51484</guid>
		<description><![CDATA[<p>While Google's Matt Cutts has certainly <a href="http://www.webpronews.com/tag/matt-cutts">provided</a> a wealth of helpful tips via the company's Webmaster Central YouTube channel, he is not the only one to do so.]]></description>
			<content:encoded><![CDATA[<p>While Google&#8217;s Matt Cutts has certainly <a href="http://www.webpronews.com/tag/matt-cutts">provided</a> a wealth of helpful tips via the company&#8217;s Webmaster Central YouTube channel, he is not the only one to do so. Greg Grothaus of the Search Quality Team has <a href="http://www.youtube.com/watch?v=6hSoXutuj0g&amp;feature=player_embedded#t=873">posted a video</a> (along with a <a href="http://googlewebmastercentral.blogspot.com/2009/09/duplicate-content-and-multiple-site.html">presentation on the Webmaster Central Blog</a>) covering duplicate content and multiple site issues that webmasters continue to face when trying to rank well in Google. </p>
<p>Greg begins by clearing up a popular myth about duplicate content, and that is that Google penalizes sites for having duplicate content. This is not the case. That&#8217;s not to say that duplicate content can&#8217;t have a negative impact on your rankings, but Google itself is not penalizing you for it. <span style="color: rgb(255, 0, 0);"><strong></p>
<p>Have you believed that Google penalizes sites for having duplicate content?</strong></span><strong> <a href="http://www.webpronews.com/node/51791/talk"><u>Comment here</u></a>.</strong></p>
<p>Greg says people see messages like the one below and think their content is getting omitted from Google&#8217;s results, when in fact it really may just be being omitted for that particular query. Greg stresses that duplicate content is simply a factor on a &quot;by query&quot; basis.</p>
<p><center><img alt="Repeat Search" title="Repeat Search" src="http://images.ientrymail.com/webpronews/article_pics/repeat-search.jpg" /></center></p>
<p>&quot;What&#8217;s actually happening, is that we&#8217;re looking at the query that the user&#8217;s doing, and we&#8217;re saying that we want diversity in the results we&#8217;re going to show a user,&quot; says Grothaus. He says those who think their content is being omitted because it is duplicate, will likely find that if they adjust their query to more specifically reflect the missing piece, they may just find that it shows up in results after all. </p>
<p>Google recognizes that most duplicate content is not created to be deceptive. There are of course exceptions, which are considered spam. Grothaus says even spam sites aren&#8217;t being penalized for having duplicate content though. They&#8217;re being penalized for being spam. Just like some spammers use bold tags, he says. They don&#8217;t penalize people just for using them. And they don&#8217;t penalize people just for having duplicate content. </p>
<p><strong>Duplicate Content:</strong></p>
<ul style="margin-left: 1.5em;">
<li>example.com/</li>
<li>example.com/?</li>
<li>example.com/index.html</li>
<li>example.com/Home.aspx</li>
<li>www.example.com/&nbsp;</li>
<li>www.example.com/?</li>
<li>www.example.com/index.html</li>
<li>www.example.com/Home.aspx</li>
</ul>
<p>The above list from Grothaus&#8217;s presentation shows examples of URLs that are different, but show the same content. Google will recognize that they&#8217;re the same, and will try to pick the right one, (although sometimes they pick the wrong one). Greg says Webmasters are the best people to know which one is best, so it helps to only use one.</p>
<p>You will not be penalized for using more than one, but there are some issues that can arise that may negatively affect your rankings. For one, <strong>your link popularity will be diluted.</strong> Backlinks pointing to several different URL versions of the same content, will make it harder to accumulate link juice for one URL. Greg says that user-unfriendly URLs in search results may <strong>offset branding efforts and decrease usability</strong> as well. Plus, with multiple versions of the same thing, Google will spend more time crawling the same content, meaning it will have less time to go deeper into your site, and you run<strong> the risk of having content not get indexed. </strong></p>
<p><strong>Fixing the Issues</strong></p>
<p>To avoid such issues, Grothaus suggests using a &quot;canonical&quot; version of the URL, meaning the simplest, most significant form. He says to pick one for each page and link consistently within your site. You can also use the rel=&quot;canonical&quot; link element as explained by Matt Cutts in the following clip:</p>
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<p><strong>Rules for rel=&quot;canonical&quot;</strong></p>
<p>There are rules for the rel=&quot;canonical&quot; link element to consider. For one, it should be used between pages that are on the same domain. It works across different hosts. For example, blog.webpronews.com could suggest www.webpronews.com as a canonical URL, but it doesn&#8217;t work across domains. So www.webpronews.com couldn&#8217;t suggest www.smallbusinessnewz.com. </p>
<p>You can use the element for protocols, such as http:// vs. https://, and you can use it for ports. Pages don&#8217;t have to be identical, but they should be similar. Slight differences are ok. You don&#8217;t have to use the rel=&quot;canonical&quot; link element. It is just another option, or &quot;another tool in your arsenal,&quot; as Grothaus says. </p>
<p>Another option is to make all non-canonical URLs do a permanent (301) redirect to the canonical (or preferred) URL. In addition, in Google&#8217;s Webmaster Tools, you can specify www. vs. non-www. 301 redirects are commonly used when moving sites.</p>
<p><strong>Multiple Domains</strong></p>
<p>Lastly, Grothaus discusses multiple domains. This is in reference to when you have content for different audiences, such as by country, language, etc. </p>
<p>There are concerns here. You have to consider your reputation being distributed across multiple domains, and Google will only show what it perceives to be the best page for a particular query. </p>
<p>One interesting factor of this to also consider, that may often go overlooked, is that with multiple domains, you&#8217;re <strong>potentially losing the advantage Google&#8217;s tabbed user interface.</strong> You know how sometimes search results are expandable and point you to different links within the site? If your content is spread out across multiple domains, <strong>you may be missing extra clicks</strong>, because Google can&#8217;t link to another domain here. </p>
<p>Grothaus explains all of the above and elaborates on each point in the following fifteen -minute video. The information is based on his presentation from the recent <a href="http://www.searchenginestrategies.com">Search Engine Strategies</a> conference in San Jose.</p>
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<p><strong>See our own <a href="http://videos.webpronews.com/2009/09/17/canonical-tag-vs-301-redirect/">interview</a> from SES with&nbsp;Grothaus here as well:</strong><em><strong></p>
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Did this information clear up any misconceptions you had about duplicate content?&nbsp;<a href="http://www.webpronews.com/node/51791/talk">Let us know</a>. </strong></em></p>
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		<title>Are Brands Really the Solution to the Internet &#8220;Cesspool?&#8221;</title>
		<link>http://www.webpronews.com/are-brands-really-the-solution-to-the-internet--2009-04</link>
		<comments>http://www.webpronews.com/are-brands-really-the-solution-to-the-internet--2009-04#comments</comments>
		<pubDate>Wed, 22 Apr 2009 19:45:43 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Authority]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Michael Gray]]></category>
		<category><![CDATA[Ranking]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=49562</guid>
		<description><![CDATA[<p><img height="92" border="0" align="right" width="75" style="margin: 5px;" src="http://images.ientrymail.com/webpronews/article_pics/schmidt.jpg" title="Eric Schmidt" alt="Eric Schmidt" />In 2008, Eric Schmidt <a href="http://www.webpronews.com/topnews/2008/10/08/this-cesspool-we-call-the-internet">called the Internet a cesspool</a> and said that brands were the way to sort it out. Popular blogger Michael Gray aka Graywolf <a href="http://www.wolf-howl.com/google/brand-news-cesspool/">says that big brand media sites are &#34;the real cesspool of the Internet.&#34;</a><br />
]]></description>
			<content:encoded><![CDATA[<p><img height="92" border="0" align="right" width="75" style="margin: 5px;" src="http://images.ientrymail.com/webpronews/article_pics/schmidt.jpg" title="Eric Schmidt" alt="Eric Schmidt" />In 2008, Eric Schmidt <a href="http://www.webpronews.com/topnews/2008/10/08/this-cesspool-we-call-the-internet">called the Internet a cesspool</a> and said that brands were the way to sort it out. Popular blogger Michael Gray aka Graywolf <a href="http://www.wolf-howl.com/google/brand-news-cesspool/">says that big brand media sites are &quot;the real cesspool of the Internet.&quot;</a></p>
<p>Gray discusses a search for &quot;ferrari development car,&quot; which returns 8 out of 10 results that are the same AP article on different sites. That almost sounds like&#8230;<a href="http://googlewebmastercentral.blogspot.com/2006/12/deftly-dealing-with-duplicate-content.html">duplicate content</a>.</p>
<p><img title="Duplicate Content" alt="Duplicate Content" src="http://images.ientrymail.com/webpronews/article_pics/duplicate-content.jpg" /></p>
<p>&quot;Well Eric I&rsquo;m going to show you not only did you get it wrong , but you got it very wrong, not only are big brands just as responsible for the pollution of the internet, but Google is an enabler,&quot; writes Gray as he points to the above results. </p>
<p>Admittedly, when Schmidt made his statement, I agreed with him. In fact, I even wrote &quot;I couldn&#8217;t agree more.&quot; I still believe that he was right when he said that the Internet is full of garbage, and brands are the solution. </p>
<p><img align="left" style="margin: 10px;" title="Michael Gray" alt="Michael Gray" src="http://images.ientrymail.com/webpronews/article_pics/michael-gray.jpg" />However, <strong>Gray is also right</strong> to dispute this with the example he provides. I don&#8217;t take brands being the solution to mean that different brands providing the exact same content should rank higher than others simply because of their brands. The duplicate content has to be taken into consideration. </p>
<p>I also don&#8217;t take it to mean that the AP has to rank over a blogger like Michael Gray (not that he&#8217;s trying to rank for this particular example). To me, Gray represents his own brand, and he has certainly gained authority within his niche because he is well-known in the industry.</p>
<p>To me, in the Ferrari example, perhaps something from the car maker itself would have been more appropriate to rank higher. I won&#8217;t even say that the AP story shouldn&#8217;t have ranked. But the same story should probably not be ranked for 8 out of 10 results. </p>
<p>That said, I think brands do help users sort through the &quot;cesspool.&quot; It&#8217;s about trust. Businesses and individuals need to build their own brands to establish that trust and authority.</p>
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		<title>Is Brand the Key to Ranking on Google?</title>
		<link>http://www.webpronews.com/is-brand-the-key-to-ranking-on-google-2009-03</link>
		<comments>http://www.webpronews.com/is-brand-the-key-to-ranking-on-google-2009-03#comments</comments>
		<pubDate>Thu, 19 Mar 2009 19:31:53 +0000</pubDate>
		<dc:creator>Chris Crum</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Aaron Wall]]></category>
		<category><![CDATA[Algorithm]]></category>
		<category><![CDATA[Algorithm update]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Ranking]]></category>
		<category><![CDATA[search engine ranking]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEObook]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=49118</guid>
		<description><![CDATA[<p>A recent SEOBook article highlights a good deal of <a href="http://www.seobook.com/google-branding">evidence that Google is placing more emphasis on brands </a>than ever before. Author Aaron Wall takes an in depth look at how Google's algorithm has evolved over his own SEO&#160;career, and points out some hints Google has provided in the media as to where its headed before answering a few questions from me for this article.<br />
]]></description>
			<content:encoded><![CDATA[<p>A recent SEOBook article highlights a good deal of <a href="http://www.seobook.com/google-branding">evidence that Google is placing more emphasis on brands </a>than ever before. Author Aaron Wall takes an in depth look at how Google&#8217;s algorithm has evolved over his own SEO&nbsp;career, and points out some hints Google has provided in the media as to where its headed before answering a few questions from me for this article.</p>
<p>He cites Google CEO Eric Schmidt&#8217;s comments about branding being the cure to cleaning up <a href="http://www.webpronews.com/topnews/2008/10/08/this-cesspool-we-call-the-internet">the &quot;Internet Cesspool&quot;</a> and a quote of his from the company&#8217;s most recent earnings call in which he said, &quot;Wouldn&rsquo;t it be nice if Google understood the meaning of your phrase rather than just the words that are in that phrase? We have a lot of discoveries in that area that [we] are going to roll out in the next little while.&quot; <br />
<strong><br />
Here is the text of my discussion with Aaron Wall:</strong></p>
<p><strong>Chris Crum: With Google giving big brands so much attention, how does the little guy stand a chance?</strong></p>
<p><strong><a href="http://www.seobook.com/blog"><img width="200" height="136" align="right" src="http://images.ientrymail.com/webpronews/article_pics/aaronwall-video.jpg" alt="Aaron Wall " title="Aaron Wall " style="margin: 10px;" /></a></strong> <strong>Aaron Wall:</strong> <span style="border-collapse: collapse;" class="Apple-style-span">They will always have some balance to the search results, but part of the longterm search game is going to come down to building a brand. Keep in mind the current brand changes are mostly happening for core industry keywords, and smaller websites will still be able to get decent exposure by working longtail keywords. </span></p>
<p><strong>CC: You say the January 18th Google Update was bigger than <a href="http://www.google.com/search?source=ig&amp;hl=en&amp;rlz=&amp;=&amp;q=google+florida+update&amp;btnG=Google+Search">Florida</a>, but few people noticed it. Why do you think that is?</strong></p>
<p><strong>AW:</strong> Well the Florida update was a big update with a more violent change in the overall rankings, but it just required a few more technical hoops to jump through. Building a brand is time consuming and difficult&#8230;it is much more difficult than jumping through a few more algorithmic hoops. If Google expands on this front many people who have a mechanical approach to SEO and online marketing will be looking for a new job in the not too distant future. <img src='http://www.webpronews.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>I think few people noticed this update because there was a smaller change in rankings, and many of the search results are relevant sites that are logical to rank&#8230;whereas with the Florida update some of the sites that were ranking were quite off topic, or only near matches. </p>
<p><img align="left" style="margin: 10px;" title="Eric Schmidt - CEO of Google" alt="Eric Schmidt - CEO of Google" src="http://images.ientrymail.com/webpronews/article_pics/schmidt.jpg" /> <strong>CC: I&#8217;m intrigued by the other point you pulled from Schmidt&#8217;s earnings call about Google understanding the meaning of your phrases rather than just the words. Clearly this would greatly increase relevancy on a lot of searches if they are able to get it right. How close do you think they are to being able to pull this off?</strong></p>
<p><strong>AW: </strong>They still have a long way to go to get where they want to be with relevancy, but some of the issue of search is simply creating the incentive to make people want to create the content that really answers search queries well in a good format. Sometimes I see Matt Cutts post great how to posts about how do different things in Ubuntu. I believe he does that in part to feed answers into the search engine, especially if/when it did not provide an answer that was as good as he would like. </p>
<p>Another big issue is information accuracy&#8230;which is yet another reason they might want to put a lot of weight on brand. </p>
<p><strong><em>Sidenote&nbsp;(CC):&nbsp;</em></strong><em>With regards to relevancy and branding, there are some interesting possibilties on the way as ICANN&nbsp;begins accepting more new generic Top-Level Domains. This is discussed in the following <a href="http://videos.webpronews.com/2009/02/23/smx-west-legal-icann-accepts-new-generic-top-level-domains/">exclusive WPN&nbsp;interview</a> between SEOMoz&#8217;s Sarah&nbsp;Bird and Clarke Walton of Walton Law Firm:</em></p>
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<p><strong>CC: Do you think this (Google recognizing meaning over words) is something the majority of searchers want to see happen or do you think they would prefer to have to specify their own searches further?</strong></p>
<p>AW: We like to feel like we are in control, but we under-estimate our own laziness. People prefer Google to be sophisticated under the hood rather than having to re-query again. </p>
<p><em>Thanks to Aaron for talking with me. Read his article &quot;<a href="http://www.seobook.com/google-branding">Google&#8217;s New Search Engine Rankings Place Heavy Emphasis on Branding</a>&quot;. It&#8217;s full of illustrated examples, and I think you&#8217;ll find it quite interesting.</p>
<p><strong>Update: </strong>Matt Cutts has shared the following video regarding the subject of Google placing weight on brand. He says it&#8217;s not really about brand&#8230;.<br />
</em></p>
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		<title>Google Talks Ranking Factors</title>
		<link>http://www.webpronews.com/google-talks-ranking-factors-2008-07</link>
		<comments>http://www.webpronews.com/google-talks-ranking-factors-2008-07#comments</comments>
		<pubDate>Sat, 12 Jul 2008 16:51:09 +0000</pubDate>
		<dc:creator>Andrew Wee</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Ranking]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=46202</guid>
		<description><![CDATA[<p>Google search engine ranking team Google Fellow Amit Singhal published a blog post &#8220;<a title="introduction to google ranking" href="http://googleblog.blogspot.com/2008/07/introduction-to-google-ranking.html" target="_blank">Introduction to Google Ranking</a>&#8221; at the official Google blog.</p> <p>While not going into the specific nuts-and-bolts factors influencing SERPs (or search engine results pages), Amit outlined a number of broad principles to keep in mind when optimizing your web pages.</p>]]></description>
			<content:encoded><![CDATA[<p>Google search engine ranking team Google Fellow Amit Singhal published a blog post &ldquo;<a title="introduction to google ranking" href="http://googleblog.blogspot.com/2008/07/introduction-to-google-ranking.html" target="_blank">Introduction to Google Ranking</a>&rdquo; at the official Google blog.</p>
<p>While not going into the specific nuts-and-bolts factors influencing SERPs (or search engine results pages), Amit outlined a number of broad principles to keep in mind when optimizing your web pages.</p>
<p><strong>Principle 1: &ldquo;Best locally relevant results served globally&rdquo;</strong></p>
<p>As I&rsquo;ve earlier noted, your geographic location, specifically <a title="ip authority status" href="http://www.whoisandrewwee.com/search-engine-optmization-seo/seo-tip-google-sitelinks-clue-to-authority-status/" target="_blank">your IP number can determine the search results returned</a>.</p>
<p>Amit&rsquo;s assurance that they operate on the &ldquo;no query left behind&rdquo; principle, meaning every user query gets the most relevant results, is yet another assertion that the &ldquo;user experience&rdquo; more so than the affiliate marketer, SEO or even adwords advertiser&rsquo;s interest is given priority.</p>
<p><img height="224" width="400" src="http://whoisandrewwee.com/images/blog0807/google-ranking-factors.jpg" alt="google ranking factors" /></p>
<p>If you&rsquo;ve been following developments (and educated guesses) in the SEO field, you&rsquo;ll know that meta criteria like &ldquo;time on site&rdquo; and other deeper level criteria from Google Analytics (and no doubt, Google own deeper level analytics, and possibly algorithms derived from basic analytics) are being incorporated into these ranking factors.</p>
<p>I applaud the SEOs who&rsquo;re on the leading edge in following and sometimes trying to step ahead of Google to rank higher in the SERPs. For the average internet marketer, developing a long term sustainable business model and providing original, quality, link worthy content is probably the best route for now.</p>
<p><strong>Principle 2: Keep It Simple</strong></p>
<p>What&rsquo;s simple to a UC Berkeley or Carnegie Mellon comp sci major might be rocket science to the average man.</p>
<p>Again, the average man-in-the-street marketer is going to be hard pressed to come up with anything innovative, unless you&rsquo;ve got the technical chops of a <a title="bluehat seo" href="http://www.bluehatseo.com/" target="_blank">BlueHat SEO</a> with his madlib and deeplinking strategies.</p>
<p>As Google has mentioned in its <a title="quality guidelines" href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&amp;answer=35769#quality" target="_blank">Quality Guidelines</a>, using off-the-shelf software can lead to detrimental results in your rankings (disclaimer: unless you have the technical knowhow to understand the system, rather than keying in your URL and hitting the submit button).</p>
<p><strong>Principle 3: No Manual Intervention</strong></p>
<p>What&rsquo;s interesting is that the ranking team is making about 10 changes to the algorithm each week, which accounts for the fluctuations in SERP positions (in addition to data from spider data).</p>
<p>Here&rsquo;s the double-edged sword for marketers and business owners &ldquo;Improving the underlying algorithm not only improves that one query, it improves an entire class of queries&rdquo; &#8211; Which explains the phenomenon where a crackdown on MFA (made-for-adsense) sites also takes down legitimate sites &#8211; because of a rule-based algorithm. The &ldquo;trick&rdquo; is figuring out how to stay on the right side of big G and benefitting from the changes.</p>
<p>Which isn&rsquo;t difficult if you approach building your online business just like a brick-and-mortar business &#8211; based on solid fundamentals, with a long term view and on a sustainable basis.</p>
<p><a href="http://www.whoisandrewwee.com/search-engine-optmization-seo/google-sheds-light-on-factors-influencing-search-engine-rankings/#postcomment">Comments</a></p>
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		<title>Cutts Clears up TrustRank Misconceptions</title>
		<link>http://www.webpronews.com/cutts-clears-up-trustrank-misconceptions-2007-12</link>
		<comments>http://www.webpronews.com/cutts-clears-up-trustrank-misconceptions-2007-12#comments</comments>
		<pubDate>Fri, 14 Dec 2007 15:13:57 +0000</pubDate>
		<dc:creator>Jaan Kanellis</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[PDF]]></category>
		<category><![CDATA[Ranking]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=42700</guid>
		<description><![CDATA[<p>I know many of you have heard of TrustRank before. Some say Yahoo came up with it first or Google has it trademarked. Well this video of MC explaining what TrustRank is should help clear up a lot of misconceptions:</p>]]></description>
			<content:encoded><![CDATA[<p>I know many of you have heard of TrustRank before. Some say Yahoo came up with it first or Google has it trademarked. Well this video of MC explaining what TrustRank is should help clear up a lot of misconceptions:</p>
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<p>Yahoo: Wrote paper on TrustRank.  TrustRank would be actual physical reputation that could be factored into the algorithm.</p>
<p>Google: At the same time this Yahoo paper was written Google was writing an anti-phishing filter and they just happened to called it TrustRank, but it has nothing to do with what Yahoo was developing.</p>
<p>So it seems their isn&rsquo;t really any TrustRank formulated into the current Google algorithm? Well maybe&hellip;<br />
Here are some links to the patent papers:</p>
<p><a href="http://freepatentsonline.com/6526440.html">Google: Ranking search results by reranking the results based on local inter-connectivity</a><br />
<a href="http://vldb.org/conf/2004/RS15P3.PDF"><br />
Yahoo Paper on TrustRank (Warning Very Slow Opening PDF)</a></p>
<p><a href="http://www.jaankanellis.com/google-trust-rank-debunked/">Comments</a></p>
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		<title>PubCon &#8211; Unjust Link Buying Worries</title>
		<link>http://www.webpronews.com/pubcon-unjust-link-buying-worries-2007-12</link>
		<comments>http://www.webpronews.com/pubcon-unjust-link-buying-worries-2007-12#comments</comments>
		<pubDate>Thu, 06 Dec 2007 19:38:33 +0000</pubDate>
		<dc:creator>Aaron Wall</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Compete]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Link]]></category>
		<category><![CDATA[Link buying]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PubCon]]></category>
		<category><![CDATA[Quality]]></category>
		<category><![CDATA[Ranking]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=42478</guid>
		<description><![CDATA[<h3>So Worried that You Forgot to Compete</h3>
<p>While on the link buying panel at WebmasterWorld's Pubcon a few people were pushing that you might need to consider how Google will view your current link buys 5 years down the road, and that they may hurt you then for what you do now. Upon hearing that I said something like &#34;less than 5 years ago I bought spammy links and if I did not I probably wouldn't be speaking here right now&#34;. That got a cheer from the crowd. Who wants to be worried about what Google thinks or does 5 years from now? That is no way to innovate or take marketshare from current market leaders.</p>
]]></description>
			<content:encoded><![CDATA[<h3>So Worried that You Forgot to Compete</h3>
<p>While on the link buying panel at WebmasterWorld&#8217;s Pubcon a few people were pushing that you might need to consider how Google will view your current link buys 5 years down the road, and that they may hurt you then for what you do now. Upon hearing that I said something like &quot;less than 5 years ago I bought spammy links and if I did not I probably wouldn&#8217;t be speaking here right now&quot;. That got a cheer from the crowd. Who wants to be worried about what Google thinks or does 5 years from now? That is no way to innovate or take marketshare from current market leaders.</p>
<p><span id="more-42478"></span></p>
<h3>Reviewing Result Quality</h3>
<p>When engineers view your site they don&#8217;t just look at &quot;if you have a few spammy links&quot; but they try to consider the quality of user experience and the ratio of clean links to dirty links. If your site is good and ranks for years then you are going to get many natural links that dwarf any spammy links that were part of your site launch.</p>
<h3>Building a Real Business</h3>
<p>If your business model is entirely reliant on Google 5 years from now, your user experience is sub-par, and you haven&#8217;t built up any brand equity after ranking for 5 years then there was not much effort put into building a legitimate business, and it deserves to fail. But the sites that rank get self reinforcing exposure. If SEO is part of your brand building and site building strategy you simply can not sit around waiting for the rankings to come in.</p>
<h3>Inferior Sites Ranking #1</h3>
<p>It is easy to lack objectivity when talking of the quality of your site, but in some fields I compete in, many of the top ranked competing sites are ran by people buying a slew of spammy links and pointing them at their (quite obviously) English second language sites. Because they rank, those sites get some number of self reinforcing links. If I did nothing but create great content they would still outrank my site. You have to buy marketshare in one way or another (public relations, AdWords, link buying) if you are trying to gain marketshare and your market is competitive.</p>
<div align="center"><a href="http://aj.600z.com/aj/41546/0/cc?z=1"><img width="336" height="55" border="0" src="http://aj.600z.com/aj/41546/0/vc?z=1&amp;dim=41553" alt="" /></a></div>
<h3>Who Buys Links &amp; Uses Push Marketing to Buy Marketshare?</h3>
<p>That does not mean that I am an advocate of bad user experience or poor quality content, but if you care about SEO and have a new site in an old market, user experience and content quality are not enough unless you do some push marketing at launch. AOL sent out millions of spammy CDs to market their service.</p>
<ul>
<li>Google pushes their logo onto ads they distribute all over the web, has the largest push ad network on the web, has some of the dirtiest domain traffic partners (many cybersquatters), <a href="http://www.seobook.com/inappropirate-and-somewhat-offensive-adsense-ad-gmail">recommend infidelity</a>, and <a href="http://www.seobook.com/archives/002403.shtml">bundle Google Checkout usage with lower ad prices and free links</a>.</li>
<p></p>
<li>Yahoo! has an in house SEO team and a few years ago <a href="http://www.seobook.com/archives/000455.shtml">Yahoo! was one of the leading link buyers</a>.</li>
<p></p>
<li>IAC buys a ton of links and aggressively cross links their sites.</li>
<p></p>
<li>Microsoft has got in trouble for launching new products by bundling them with their old products and steals traffic by sending seobook.om traffic to their live search product.</li>
<p></p>
<li>Monster.com owns a ton of thin lead generation sites.</li>
<p></p>
<li>eBay pays affiliates to spam Google.</li>
<p></p>
<li>One of Google&#8217;s large ad distribution partners tried setting up a deal with me to rank their ads in Google&#8217;s search results using aggressive black hat spammy techniques, in which I declined to participate in.</li>
</ul>
<h3>We Don&#8217;t Write the Algorithms (or Hand Edit Search Results)</h3>
<p>As an SEO you simply give the engines what they want. Looking at what they rank and how they market their sites gives you better insights for how to rank than blindly trusting the tips they give you to prevent you from ranking and suggesting you buy their ads. All of the web portals you know and love use push marketing to build their businesses. Why shouldn&#8217;t you?</p>
<p><a href="http://www.seobook.com/unjust-fear-link-buying#comments" title="Comment on Link Buying fears">Comments</a></p>
<p>Tag: </p>
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		<title>AdWords Leak Raises Ranking Questions</title>
		<link>http://www.webpronews.com/adwords-leak-raises-ranking-questions-2007-11</link>
		<comments>http://www.webpronews.com/adwords-leak-raises-ranking-questions-2007-11#comments</comments>
		<pubDate>Thu, 01 Nov 2007 20:06:07 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Ranking]]></category>
		<category><![CDATA[Zorgloob]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=41586</guid>
		<description><![CDATA[<p>A French blog presented a glimpse of Google's search rankings hitherto unseen by anybody outside the AdWords sales department. The big discovery: dollar amounts ascribed organic rankings, among other bits of information. <br />
]]></description>
			<content:encoded><![CDATA[<p>A French blog presented a glimpse of Google&#8217;s search rankings hitherto unseen by anybody outside the AdWords sales department. The big discovery: dollar amounts ascribed organic rankings, among other bits of information. <br />
<span id="more-41586"></span> <br />
<a href="http://www.zorgloob.com/2007/10/gg-score-un-indice-de-googler.asp">Zorgloob.com</a> posted a screenshot acquired from an AdWords salesperson (whose job is likely on the line should Google discover the trail back) showing various dollar amounts posted beneath each organic result for &quot;parachutisme&quot; (parachuting), labeled &quot;GG Score,&quot; the exact meaning of which is unknown. </p>
<p><img border="0" src="http://images.ientrymail.com/webpronews/article_pics/sm_body/google_listing.gif" alt="" /></p>
<p>The rest of the line tells whether the site owner is advertising, what &quot;vertical&quot; category they&#8217;re in, and (most likely) how many pageviews they get. </p>
<p>Don&#8217;t analyze the order too much. A post by the person who made the watermarked screenshot over at <a href="http://blogoscoped.com/archive/2007-10-30-n87.html">Google Blogoscoped</a> reveals that the information lines have been rearranged to protect the privacy of the websites involved. It also makes it look doctored while making it difficult to assess what the dollar amounts actually mean. </p>
<p>Concerns that the image was faked are put out of mind, however, by Matt Cutts, who confirmed it in a number of places as how the AdWords sales team sees the search results. He also (tried) to put to bed fears that the dollar amounts had anything to do with the organic rankings:</p>
<blockquote><p><em>Our organic search results have always been completely independent from our paid advertisements. We consider the objectivity of our search results to be paramount to our success and would never compromise that in any way. <br />
</em></p></blockquote>
<blockquote><p><em>The screenshot shows a tool that is not used by the search quality team in any way. It is a tool used by members of our AdWords sales team to help prioritize new customer acquisition. We are strongly committed to maintaining the integrity of our organic search results. </em></p></blockquote>
<p><a href="http://aj.600z.com/aj/41549/0/cc?z=1"><img alt="" style="display: none;" src="http://aj.600z.com/aj/41549/0/vc?z=1&amp;dim=41556" /></a></p>
<p>The winning assumption then, is that the dollar amounts represent how much an advertiser would have spend for AdWords positioning, but it still relatively unclear. <a href="http://valleywag.com/tech/don.t-be-evil/google-assigns-dollar-value-to-search-results-317140.php">Valleywag</a> posed a more sinister theory:</p>
<blockquote><p><em>Small website owners have long groused that their Google rankings seem to change arbitrarily, and that buying AdWords seems to be the only way to get back in Google&#8217;s good graces. Until now, it&#8217;s been easy to dismiss their complaints as mere whining. But if Google is actively tracking the revenue potential of websites that appear in its search results, who&#8217;s to say it can&#8217;t quietly tweak those results to help its salespeople meet their quotas?</em></p></blockquote>
<p><img alt="" src="http://images.ientrymail.com/webpronews/article_pics/sm_body/googleblogoscope.gif" /></p>
<p>An interesting question, indeed. If you&#8217;re a small website owner reading this and you feel that you have to buy some AdWords to get ahead in the SERPs, let us know about that in the comments section, and/or contact me directly at jmiller at webpronews.com.&nbsp;</p>
<p>It also raises the question of what exactly &quot;PV&quot; means and what the AdWords sales department uses it for. It stands to reason it might represent the number of pageviews a site gets. If so, how is Google getting that type of information? Are they getting it through Google Analytics? Does that perhaps raise some privacy issues?</p></p>
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		<title>Scientific Approach to Blog Ranking</title>
		<link>http://www.webpronews.com/scientific-approach-to-blog-ranking-2007-10</link>
		<comments>http://www.webpronews.com/scientific-approach-to-blog-ranking-2007-10#comments</comments>
		<pubDate>Mon, 29 Oct 2007 20:31:25 +0000</pubDate>
		<dc:creator>Neville Hobson</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog ranking]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[Ranking]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=41474</guid>
		<description><![CDATA[<div class="entry">If you had to pick just 100 blogs that would provide you with all the content you need to stay informed on everything that interests you, which 100 would you pick?]]></description>
			<content:encoded><![CDATA[<div class="entry">If you had to pick just 100 blogs that would provide you with all the content you need to stay informed on everything that interests you, which 100 would you pick?<span id="more-41474"></span></p>
<p><a href="http://www.nevillehobson.com/wp-content/uploads/cascadesinblogs.jpg"><img border="0" src="http://images1.ientrymail.com/webpronews/articlepictures/cascadesinblogs-thumb.jpg" alt="cascadesinblogs" style="border: 0px none ;" /></a></p>
<p>And by which criteria would you determine that 100?</p>
<p>Some clever researchers at the <a href="http://www.cmu.edu/" title="Carnegie Mellon University">Carnegie Mellon University</a> in the USA have done the work for you with the publication of a <a href="http://www.cs.cmu.edu/%7Ejure/blogs/blogs-uc-pa.html" title="ranked listing of 100 blogs">ranked listing of 100 blogs</a>.</p>
<p>This is not just any old list &#8211; it&rsquo;s been arrived at through a complex scientific analysis involving outbreak detection, submodularity, node selections and sensor placements among many other things.</p>
<p>If that and the image above &#8211; taken from a <a href="http://www.cs.cmu.edu/%7Ejure/pubs/detect-kdd07.ppt" title="presentation the researchers prepared">presentation</a> the researchers prepared &#8211; don&rsquo;t give you a sense of the complexity of the research, how the abstract in the <a href="http://www.cs.cmu.edu/%7Ejure/pubs/detect-kdd07.pdf" title="published research paper ">published research paper</a> (PDF) begins ought to:</p>
<blockquote>
<p>Given a water distribution network, where should we place sensors to quickly detect contaminants? Or, which blogs should we read to avoid missing important stories?</p>
</blockquote>
<p>The 10-page paper, entitled &ldquo;Cost-effective Outbreak Detection in Networks,&rdquo; is a detailed reporting of what the research aimed to achieve, the methodologies employed and the findings that resulted.</p>
<p>Here&rsquo;s the researchers&rsquo; rationale:</p>
<blockquote>
<p>[&hellip;] Our goal is to select a small set of blogs which &ldquo;catch&rdquo; as many cascades (stories) as possible. A naive, intuitive solution would be to select the big, well-known blogs. However, these usually have a large number of posts, and are time-consuming to read. We show, that, perhaps counterintuitively, a more cost-effective solution can be obtained, by reading smaller, but higher quality, blogs, which our algorithm can find.</p>
</blockquote>
<p>A very <a href="http://en.wikipedia.org/wiki/The_Long_Tail" title="long tail">long tail</a> approach.</p>
<p>I should mention at this point that my blog is in this list, at number 84. Actually, as far as I can tell (I haven&rsquo;t checked every single blog), only one other UK blogger is in this US-focused list: <a href="http://www.gapingvoid.com/" title="Hugh MacLeod">Hugh MacLeod</a>, at number 76.</p>
<p>So two Brits cut the mustard of blog indispensability <img class="wp-smiley" alt=":)" src="http://www.nevillehobson.com/wp-includes/images/smilies/icon_smile.gif" /></p>
<p>&nbsp;</p>
<p>Here&rsquo;s the complete list:</p>
<ol>
<li><a href="http://instapundit.com/">http://instapundit.com</a></li>
<li><a href="http://donsurber.blogspot.com/">http://donsurber.blogspot.com</a></li>
<li><a href="http://sciencepolitics.blogspot.com/">http://sciencepolitics.blogspot.com</a></li>
<li><a href="http://www.watcherofweasels.com/">http://www.watcherofweasels.com</a></li>
<li><a href="http://michellemalkin.com/">http://michellemalkin.com</a></li>
<li><a href="http://blogometer.nationaljournal.com/">http://blogometer.nationaljournal.com</a></li>
<li><a href="http://themodulator.org/">http://themodulator.org</a></li>
<li><a href="http://www.bloggersblog.com/">http://www.bloggersblog.com</a></li>
<li><a href="http://www.boingboing.net/">http://www.boingboing.net</a></li>
<li><a href="http://atrios.blogspot.com/">http://atrios.blogspot.com</a></li>
<li><a href="http://lawhawk.blogspot.com/">http://lawhawk.blogspot.com</a></li>
<li><a href="http://www.gothamist.com/">http://www.gothamist.com</a></li>
<li><a href="http://mparent7777.livejournal.com/">http://mparent7777.livejournal.com</a></li>
<li><a href="http://wheelgun.blogspot.com/">http://wheelgun.blogspot.com</a></li>
<li><a href="http://gevkaffeegal.typepad.com/the_alliance">http://gevkaffeegal.typepad.com/the_alliance</a></li>
<li><a href="http://www.anglican.tk/">http://www.anglican.tk</a></li>
<li><a href="http://www.micropersuasion.com/">http://www.micropersuasion.com</a></li>
<li><a href="http://pajamasmedia.com/">http://pajamasmedia.com</a></li>
<li><a href="http://blogher.org/">http://blogher.org</a></li>
<li><a href="http://mypetjawa.mu.nu/">http://mypetjawa.mu.nu</a></li>
<li><a href="http://reddit.com/">http://reddit.com</a></li>
<li><a href="http://soccerdad.baltiblogs.com/">http://soccerdad.baltiblogs.com</a></li>
<li><a href="http://www.thenoseonyourface.com/the_nose_on_your_face">http://www.thenoseonyourface.com/the_nose_on_your_face</a></li>
<li><a href="http://ahistoricality.blogspot.com/">http://ahistoricality.blogspot.com</a></li>
<li><a href="http://theanchoressonline.com/">http://theanchoressonline.com</a></li>
<li><a href="http://americablog.blogspot.com/">http://americablog.blogspot.com</a></li>
<li><a href="http://www.sfist.com/">http://www.sfist.com</a></li>
<li><a href="http://tbogg.blogspot.com/">http://tbogg.blogspot.com</a></li>
<li><a href="http://www.horsepigcow.com/">http://www.horsepigcow.com</a></li>
<li><a href="http://whyhomeschool.blogspot.com/">http://whyhomeschool.blogspot.com</a></li>
<li><a href="http://daoureport.salon.com/">http://daoureport.salon.com</a></li>
<li><a href="http://sisu.typepad.com/sisu">http://sisu.typepad.com/sisu</a></li>
<li><a href="http://www.metafilter.com/">http://www.metafilter.com</a></li>
<li><a href="http://www.megite.com/">http://www.megite.com</a></li>
<li><a href="http://www.laist.com/">http://www.laist.com</a></li>
<li><a href="http://www.captainsquartersblog.com/mt">http://www.captainsquartersblog.com/mt</a></li>
<li><a href="http://shakespearessister.blogspot.com/">http://shakespearessister.blogspot.com</a></li>
<li><a href="http://blog.guykawasaki.com/">http://blog.guykawasaki.com</a></li>
<li><a href="http://tryinotocomeundone.blogstream.com/">http://tryinotocomeundone.blogstream.com</a></li>
<li><a href="http://bluestarchronicles.blogspot.com/">http://bluestarchronicles.blogspot.com</a></li>
<li><a href="http://googleblog.blogspot.com/">http://googleblog.blogspot.com</a></li>
<li><a href="http://theglitteringeye.com/">http://theglitteringeye.com</a></li>
<li><a href="http://asterisco.paradigma.pt/">http://asterisco.paradigma.pt</a></li>
<li><a href="http://www.readwriteweb.com/">http://www.readwriteweb.com</a></li>
<li><a href="http://digbysblog.blogspot.com/">http://digbysblog.blogspot.com</a></li>
<li><a href="http://www.conservativecat.com/">http://www.conservativecat.com</a></li>
<li><a href="http://www.phillyist.com/">http://www.phillyist.com</a></li>
<li><a href="http://www.socialcustomer.com/">http://www.socialcustomer.com</a></li>
<li><a href="http://business2.blogs.com/business2blog">http://business2.blogs.com/business2blog</a></li>
<li><a href="http://gatewaypundit.blogspot.com/">http://gatewaypundit.blogspot.com</a></li>
<li><a href="http://www.crooksandliars.com/">http://www.crooksandliars.com</a></li>
<li><a href="http://www.rightwingnews.com/">http://www.rightwingnews.com</a></li>
<li><a href="http://www.10000birds.com/">http://www.10000birds.com</a></li>
<li><a href="http://radar.oreilly.com/">http://radar.oreilly.com</a></li>
<li><a href="http://cowboyblob.blogspot.com/">http://cowboyblob.blogspot.com</a></li>
<li><a href="http://www.business-opportunities.biz/">http://www.business-opportunities.biz</a></li>
<li><a href="http://www.dcist.com/">http://www.dcist.com</a></li>
<li><a href="http://headrush.typepad.com/creating_passionate_users">http://headrush.typepad.com/creating_passionate_users</a></li>
<li><a href="http://www.legitgov.org/">http://www.legitgov.org</a></li>
<li><a href="http://www.whataboutclients.com/">http://www.whataboutclients.com</a></li>
<li><a href="http://www.roughtype.com/">http://www.roughtype.com</a></li>
<li><a href="http://www.tuaw.com/">http://www.tuaw.com</a></li>
<li><a href="http://aude91.canalblog.com/">http://aude91.canalblog.com</a></li>
<li><a href="http://thelondonfog.blogspot.com/">http://thelondonfog.blogspot.com</a></li>
<li><a href="http://www.bostonist.com/">http://www.bostonist.com</a></li>
<li><a href="http://www.seattlest.com/">http://www.seattlest.com</a></li>
<li><a href="http://www.austinist.com/">http://www.austinist.com</a></li>
<li><a href="http://indianwriting.blogspot.com/">http://indianwriting.blogspot.com</a></li>
<li><a href="http://powerlineblog.com/">http://powerlineblog.com</a></li>
<li><a href="http://firedoglake.blogspot.com/">http://firedoglake.blogspot.com</a></li>
<li><a href="http://elisson1.blogspot.com/">http://elisson1.blogspot.com</a></li>
<li><a href="http://rhymeswithright.mu.nu/">http://rhymeswithright.mu.nu</a></li>
<li><a href="http://ragnell.blogspot.com/">http://ragnell.blogspot.com</a></li>
<li><a href="http://pulverblog.pulver.com/">http://pulverblog.pulver.com</a></li>
<li><a href="http://mry.blogs.com/les_instants_emery">http://mry.blogs.com/les_instants_emery</a></li>
<li><a href="http://www.gapingvoid.com/">http://www.gapingvoid.com</a></li>
<li><a href="http://catymology.blogspot.com/">http://catymology.blogspot.com</a></li>
<li><a href="http://hughhewitt.com/">http://hughhewitt.com</a></li>
<li><a href="http://www.lifehacker.com/">http://www.lifehacker.com</a></li>
<li><a href="http://www.jordoncooper.com/">http://www.jordoncooper.com</a></li>
<li><a href="http://www.econbrowser.com/">http://www.econbrowser.com</a></li>
<li><a href="http://socialitelife.com/">http://socialitelife.com</a></li>
<li><a href="http://gatesofvienna.blogspot.com/">http://gatesofvienna.blogspot.com</a></li>
<li><a href="http://www.nevillehobson.com/">http://www.nevillehobson.com</a></li>
<li><a href="http://www.waxy.org/links">http://www.waxy.org/links</a></li>
<li><a href="http://aliferestarted.blogspot.com/">http://aliferestarted.blogspot.com</a></li>
<li><a href="http://volokh.com/">http://volokh.com</a></li>
<li><a href="http://library.coloradocollege.edu/steve">http://library.coloradocollege.edu/steve</a></li>
<li><a href="http://drsanity.blogspot.com/">http://drsanity.blogspot.com</a></li>
<li><a href="http://www.mudvillegazette.com/">http://www.mudvillegazette.com</a></li>
<li><a href="http://www.saysuncle.com/">http://www.saysuncle.com</a></li>
<li><a href="http://www.privacydigest.com/">http://www.privacydigest.com</a></li>
<li><a href="http://www.londonist.com/">http://www.londonist.com</a></li>
<li><a href="http://www.shanghaiist.com/">http://www.shanghaiist.com</a></li>
<li><a href="http://markshea.blogspot.com/">http://markshea.blogspot.com</a></li>
<li><a href="http://www.singleservecoffee.com/">http://www.singleservecoffee.com</a></li>
<li><a href="http://jeremy.zawodny.com/blog">http://jeremy.zawodny.com/blog</a></li>
<li><a href="http://www.scienceblogs.com/">http://www.scienceblogs.com</a></li>
<li><a href="http://www.basicthinking.de/blog">http://www.basicthinking.de/blog</a></li>
<li><a href="http://scobleizer.wordpress.com/">http://scobleizer.wordpress.com</a></li>
</ol>
<p>Make of it what you will!</p>
<p><a href="http://www.nevillehobson.com/2007/10/28/a-scientific-approach-to-blog-ranking/#respond" title="Comment on blog ranking">Comments</a></p>
</div>
<p>Tag: </p>
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