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Key Perspectives on the FTC Blogger Guidelines
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An interesting development has occurred in the story of the controversial FTC guidelines for sponsored blogging/social media. The Interactive Advertising Bureau (IAB) has called upon the FTC to rescind the blogger rules, and has questioned the constitutionality of them. As you may know, there have been a lot people calling them an infringement on free speech.

U.S. Online Advertising Up 15.2%
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U.S. Internet advertising revenues for the first half of 2008 were $11.5 billion, reaching another half -year record that represents a 15.2 percent increase over the first half of 2007, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

The second quarter of  ’08 was up 12.8 percent over the same period in 2007 and showed a small decline of 0.3 percent from the first quarter.

Online Ad Revenue Hits $21 Billion
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Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over the last revenue record of $16.9 billion in 2006 according to the Interactive Advertising Bureau and PricewaterhouseCoopers.

Fourth-quarter revenues reached approximately $5.9 billion, making it the highest quarter ever reported and representing a 13 percent rise over the third quarter of 2007 and a 24 percent increase over the fourth quarter of 2006. All four quarters reported in 2007 include record level revenues.