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rand fishkin Articles

Train Your Own Staff to Save Money on SEO
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In-House SEO has been a big topic at SMX West. This is because many businesses are moving their SEO in-house to save money because of the economy. With in-house SEO comes training the staff.

Changes and Significance in Search: Looking Back on 2008
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I initially intended to piece together a retrospective article about the happenings in the search industry and SEO from throughout the year, based on our coverage of it., much like what I did with online video and online music. I quickly realized this would be a monumental task given that something like 90% of what we cover is search or SEO related.

Paid Links Go Underground
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For every abolition an underground emerges. Google’s not exactly the law, and bootleggers during Prohibition didn’t exactly offer seminars about avoiding the revenuers. Todd Mailcoat, Rand Fishkin, John Lessnau, with six middle fingers between them, offer no such discretion and invited PubCon attendees under the table in a session titled Linkfluence: How to Buy Links With Maximum Juice and Minimum Risk.

SEOMoz Dishes On ‘Give It Up’ Secrets
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Rand Fishkin blogged about the little bits of secrets discussed at a session of the recent SMX Advanced conference; the session centers on some of the tips and tricks that aren’t widely known in search marketing.

Is the SEM Industry Headed Toward Hostility?

Some time last year I realized my association with the search engine optimization and marketing industry might change because the atmosphere was getting partisan. Bad feelings between leaders were festering and it didn’t take much of a nudge to start a rumble.

The situation isn’t improving and I wonder why. Case in point is a recent bit of flap over an article that went out by someone well respected, which in hindsight was an error in judgment. Apologies have been made but it won’t end there because something has drastically shifted in the industry.

Utilizing Social Networks to Make Your Posts Viral

This article talks about how social networks can make a post go viral – or spread like crazy.

It focuses specifically on the biggest social networks – MySpace and Facebook. Facebook tends to be a bit more technical – allowing you to utilize apps to spread the word. They also attract different types of people.

Google Sending More Than Its Share Of Search Traffic

Some people want everyone to like them, and this, to be honest, can be a bit pathetic.  But businesses may need everyone (or at least a whole lot of folks) to like them, and so Rand Fishkin has addressed the issue of why Yahoo and MSN/Live don’t always send much traffic.

7 Questions About Professional Blogging

At PubCon in Las Vegas, the Search and Blogging Reporters Forum fielded questions about an array of topics, from blogging to SEO, to videos and RSS feeds.

The Paid Link Stages Of Grief
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Let the bargaining begin. It’s a natural stage of mourning. As Google shuffles loose the paid links from its algorithms, SEOs are cycling past their initial denial, their outrage, and have begun negotiating. Stay tuned; depression and acceptance are likely to follow.

SEOmoz Takes Cash, Plans Changes
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Rand Fishkin disclosed he is giving up a small percentage of SEOmoz in exchange for a venture capital investment of $1.25 million from a pair of investors.

Seven More Questions About SEO
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Rand Fishkin followed up his original ten questions (plus bonus) on SEO knowledge with the answers, and some new questions from Danny Sullivan for everyone’s perusal.

NYT Gets The Goods On Google

When SEOmoz’s Rand Fishkin calls something “quite possibly the best mainstream media article about Google, or modern search technology, in the last 5 years,” it’s pretty much our duty to cover it.  When Rand Fishkin writes 800 words about said article, well . . . we know better than to condense and summarize.

A Conversation With Google’s Vanessa Fox
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Nobody stands up Mike McDonald. Nobody, not even Google’s Vanessa Fox. Back on a cold December day amid the howling Chicago winds, poor Mike sat alone, waiting for Google’s Webmaster Central product manager. Alas, but all is vanity, and SEOMoz.org’s Rand Fishkin stole the show (and the interview).

Yahoo Search Apologizes To Rand Fishkin
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Rand’s fianc

Should SEOs Avoid Sitemaps?
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Rand Fishkin recently posted an interesting concept on his SEOmoz.org blog about sitemaps. For those of you keeping score at home, a sitemap is a document (typically xml) that sits on your server and helps search engine spiders crawl and index your site. Sounds great, right? Maybe… maybe not. Rand theorizes these sitemaps may actually be bad for your SEO efforts.