The fate of the first Internet-series turned network prime-time pickup is uncertain after its TV debut failed to gather a crowd. The Web show “quarterlife” was dropped into NBC's 10 PM slot last night and pulled in just 3.86 million viewers, which is fewer than even “Cavemen” brought in.
The increasing quality of programming on the web is one of the most striking trends of 2007.
There were rumours even before the U.S. writers strike started that it might lead to one of the networks picking up Quarterlife, the new Web drama about twentysomethings created by Ed Zwick and Marshall Herskovitz, the team behind Thirtysomething and My So-Called Life, and now it appears that those rumours have come true.
NBC, which like other networks is looking down the barrel of an empty TV season, said that it has picked up the show and will run it starting in January.
MySpace said today that it will introduce "quarterlife", a new online series from Marshall Herskovitz and Edward Zwick, creators of "My So-Called Life", on MySpaceTV on November 11, 2007.
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