Many websites are never given the chance to grow because they monetize too aggressively and look to spammy to enjoy the benefits of organic growth and community building.
Followup to my recent article on Google AdWords’ website quality policies. Although the majority of rank and file advertisers I chatted with favor Google’s stances against, for example, "arbitrage sites that are designed for the sole purpose of showing ads," not all go along with the Google take on things.
Google is laying a lot of stress on landing page guidelines. For this, AdWords has new list of FAQs.
The Inside AdWords blog has a post called, "Websites that may merit a low landing page quality score" which mentions the kinds of websites that will be penalized with low landing page quality scores:
In this session, search engines discuss how they deal with click fraud concerns.
Day 1 of SES San Jose is in the books. It was a busy one for me. I managed to moderate a fast-paced session on Search Landscape, speak on Ad Quality, and took in a new session on Ad exchanges.
The Ads in a Quality Score World panel was moderated by Danny Sullivan. In this session I tend to amuse myself by watching carefully for subtle wordings, especially in statements by Googlers.
People have debated whether content is really king for some time, and for content producers, it seems a no-brainer: create quality content and the audience will come. That’s the way it’s always been, that’s how it will remain. A survey about blog readership conducted by Vizu confirms that mantra, and reinforces the importance of good writing.
Ad Relevancy & Quality Scores
Google has again and again touted the value of their targeted marketing, but most of the fortune 500 ad dollars are not spent on targeted marketing. A couple weeks ago in a WebmasterWorld thread many advertisers complained about getting killed by another quality score update.