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	<title>WebProNews &#187; Qualifiers</title>
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		<title>US Searchers Want It Cheap, Discounted, Or Free</title>
		<link>http://www.webpronews.com/us-searchers-want-it-cheap-discounted-or-free-2008-08</link>
		<comments>http://www.webpronews.com/us-searchers-want-it-cheap-discounted-or-free-2008-08#comments</comments>
		<pubDate>Fri, 08 Aug 2008 13:03:01 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Deals]]></category>
		<category><![CDATA[Qualifiers]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=46551</guid>
		<description><![CDATA[Patrolling the search engines for deals led to plenty of queries for items with the terms 'discount', 'cheap', or 'free' attached to them.
]]></description>
			<content:encoded><![CDATA[<p>Patrolling the search engines for deals led to plenty of queries for items with the terms &#8216;discount&#8217;, &#8216;cheap&#8217;, or &#8216;free&#8217; attached to them.<br />
<span id="more-46551"></span>
<p>
Judging by the assessment presented by Heather Hopkins in her post at <a href=http://weblogs.hitwise.com/us-heather-hopkins/2008/08/search_value_determinants_a_ye.html?j=12397034&#038;e=dutter@ientry.com&#038;l=1677270_HTML&#038;u=147581766&#038;mid=34732&#038;jb=0>Hitwise</a>, we&#8217;re a country of easy to satisfy people. We want discount tires, cheap tickets, and oh yeah, free porn.</p>
<p>
Hopkins&#8217; look at the most popular search terms including value words like those mentioned, along with &#8216;prices&#8217;, &#8216;deals&#8217;, and &#8216;used&#8217;, showed some unsurprising interests. For the four weeks ending August 2nd, oil prices and gas prices topped that list of terms for searchers, for example.</p>
<p>
&#8216;Used cars&#8217; held interest for searchers, along with &#8216;used cars for sale&#8217; and &#8216;used auto parts&#8217;. Persistently high gas prices likely spurred some of this, as car buyers sought ways to mitigate gas prices that soared above $4 per gallon in the US.</p>
<p>
&#8220;The broad themes for each of these qualifiers remains the same as last year with &#8216;discount&#8217; applying to consumer goods, &#8216;cheap&#8217; to travel, &#8216;free&#8217; to low price point items, &#8216;deals&#8217; to travel and &#8216;used&#8217; to books and cars,&#8221; Hopkins said.</p>
<p>
Oil prices generated several new queries compared to last year when Hitwise first took this look at search terms tied to those qualifiers. <a href=http://weblogs.hitwise.com/bill-tancer/2007/08/post_1.html>In 2007</a>, only a couple of queries about oil made the top ten list of queries associated with &#8216;prices&#8217;.</p>
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