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Publishers Articles

New AdWords Policy Affects Content Publishers

A new AdWords policy enacted by Google could have long-ranging, perhaps negative affects on content providers and publishers, blogger or otherwise.

How Click Fraud Impacts Honest Publishers
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Click Fraud is a growing problem for Adsense and other Pay Per Click (PPC) advertising programs. The challenge that Google has with Adsense and click fraud is that they’re at risk of it happening from a number of angles.

Apple Can Force Publishers To Reveal Sources

In Apple’s Lawsuit against three publications, the judge has ruled that Apple can force the publishers to name their sources.

The Value of Advertising On Blogs

Here is a very simple way to think about the value of advertising on blogs. About.com was

Definitive Blog Book Gains Traction

Things are beginning to move with The Red Couch, the collaborative work on producing what could be the definitive business book …

Video Game Publishers Are Takeover Targets

An interesting article in the Wall Street Journal today makes the case that 2005 will be the year of takeovers in the video game industry.

MicroStartups, For Publishers Blogger Makes Them Easy

I’ve been rattling this thought around my head for the past few months but just decided to make it publicly accessible.

Publishers Look to Blogs for Future Bestselling Authors
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According to an article in The New York Times, prospective authors are justifying the potential markets for their book proposals by including positive reader comments off their blogs.

Gmail And Its Optimizers May Hurt Online Publishers

OK, how many times have you searched online today? Now, how many times have you checked your email? If Gmail passes through the gauntlet of privacy activists and gets the number of users it will take to provide real value to advertisers, then AdSense in Gmail will become a crucial product in the advertising mix.

THREE ways You can Use the Ezines to Increase Your Sales

1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to ezine publishers-

Overture’s Site Match Revealed

Here’s the first breaking news from the WebmasterWorld conference: some very reliable sources have revealed the name of Overture’s top secret new product.

Coming Soon to a Yahoo Near You

As searchers become more sophisticated, the search engines are forced to evolve to keep up with the changing times.

85% of Search Terms Untapped?

People are only optimizing for a small fraction of available search terms, according to a statement made by Overture’s Dan Boberg.

WebmasterWorld PubConference Live Report

Webmasterworld’s Publishers Conference VI has begun and WebProNews is reporting live from the scene in Orlando, Florida.

Affiliate University – How to Succeed as a Publisher Online Is Contextual Advertising About to Rock your World Wide Web?
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The role of a trusted third party to handle the complexities of affiliate marketing is a hotly contested market niche on the web. The players range from very large and complex (like LinkShare and beFree) to small programs for small business like MyAffiliateProgram.com & even affiliate tracking built into simple shopping cart software such as 1ShoppingCart.com.

Interview with Judy Cullins by P.L. Fry President, Small Publishers, Artists and Writers Network (www.spawn.org)

1. How did you get started in the writing business? Was it a childhood dream?

Write for Publicity

If you’re looking for a powerful way to get free publicity and build your credibility at the same time, then writing articles may be your answer.

Things Ezine Publishers Want Subscribers To Know

Want to make the most of the ezines that you receive? Understanding the following will go a long way towards making your ezine subscribing a pleasant experience.

Habeas: Friend or Foe to Newsletter Publishers?

Lately many of you have sent me emails about a new company, Habeas. Many of you have read the frightening predictions abounding on the Internet that Habeas spells the end of email marketing. After reading many such predictions myself, I wanted to get a perspective straight from Habeas CEO Anne P Mitchell. She was gracious enough to sit down with me and discuss her company and what it means to company newsletter publishers.

5 Essential Online Tools for Writers and Publishers

Writing a newsletter or article can be very time consuming. First, you have to create your content. Then you have to organize it. Fortunately, there are plenty of great tools online you can use and don’t require you to clog your computer with more software.

10 Tips for Ezine Publishers

1) Many Ezine Publishers use too many styles of separators in their Newsletter. I recently saw an Ezine that used no less than 7 different separators:

++++++ —— ~~~~~~ \ …… ====== ******

This confuses the reader and makes your Ezine difficult to read. Your Newsletter will look much smarter and be much easier to read if you use just one or two styles of separator.