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Publishers Articles

Yahoo Betas Publishers Network

Yahoo launched a somewhat exclusive beta on Wednesday for their Publisher’s Network contextual ad program. The program was created to combat Google’s dominance of the small and medium publisher market but the initial beta is by invitation only.

Google Print For Libraries Proves Challenging

Details, details-such is the Achilles’ Hell of the visionary temperament. When Google put forth a massive online literary digitization effort, the scholar, the literati, the purist self-educator, the mousey, bucked-toothed, four-eyed little girl in all of us cheered the soon-to-be nearer reach of all those words. But visions, especially the grandiose, face the speed bumps, the hurdles, of real world logic-or worse, lawyers.

Premium Publishers Have Negotiation Power

Jensense has a good post about the benefits of being a premium publisher in Google’s Adsense program (premium publishers must have at least 20 million monthly impressions).

EDS Keeps Blogging Guidance Simple

As more companies start blogging – and the list is gaining ground – more are also making publicly available their guidelines on blogging, primarily focused on what the ground rules they have put in place are for employees who blog publicly so everyone knows the boundaries.

What Caught My Eye in RSS

As I slowly make my way through the 10,000+ unread RSS feeds that have accumulated in my Bloglines account over the past month a number os posts have caught my attention which I thought I’d highlight here. Some of them have been mentioned by my guest bloggers but there’s no harm in doubling up…

WebmasterWorld Conference Wrap-up

As a veteran of last year’s San Jose SES, I certainly understand the benefit of conferences when it comes to everything related to search engines including; marketing, optimization, link strategies, and so on. The amount of insider knowledge you are privy to can be incredibly valuable.

Publishers Ask Google To Halt Book Scans

Gary Price reports that the Association of American Publishers sent a letter to Google asking for a six month moratorium on scanning copyrighted books for the Library portion of Google Print.

Calacanis Wants Publishers To Blackmail Google

Jason Calacanis wants twenty major publishers to blackmail Google into cutting off the ad dollars it gives to content-stealing websites. Funny, I thought Google had a spine. Oh, wait, it does.

RSS To Deliver Ad Revenue For Publishers

Following my post a few days ago on getting more from your RSS feed, in particular on using Feedburner’s new Total Stats Pro service …

New AdWords Policy Affects Content Publishers

A new AdWords policy enacted by Google could have long-ranging, perhaps negative affects on content providers and publishers, blogger or otherwise.

How Click Fraud Impacts Honest Publishers
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Click Fraud is a growing problem for Adsense and other Pay Per Click (PPC) advertising programs. The challenge that Google has with Adsense and click fraud is that they’re at risk of it happening from a number of angles.

Apple Can Force Publishers To Reveal Sources

In Apple’s Lawsuit against three publications, the judge has ruled that Apple can force the publishers to name their sources.

The Value of Advertising On Blogs

Here is a very simple way to think about the value of advertising on blogs. About.com was

Definitive Blog Book Gains Traction

Things are beginning to move with The Red Couch, the collaborative work on producing what could be the definitive business book …

Video Game Publishers Are Takeover Targets

An interesting article in the Wall Street Journal today makes the case that 2005 will be the year of takeovers in the video game industry.

MicroStartups, For Publishers Blogger Makes Them Easy

I’ve been rattling this thought around my head for the past few months but just decided to make it publicly accessible.

Publishers Look to Blogs for Future Bestselling Authors
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According to an article in The New York Times, prospective authors are justifying the potential markets for their book proposals by including positive reader comments off their blogs.

Gmail And Its Optimizers May Hurt Online Publishers

OK, how many times have you searched online today? Now, how many times have you checked your email? If Gmail passes through the gauntlet of privacy activists and gets the number of users it will take to provide real value to advertisers, then AdSense in Gmail will become a crucial product in the advertising mix.

THREE ways You can Use the Ezines to Increase Your Sales

1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to ezine publishers-

Overture’s Site Match Revealed

Here’s the first breaking news from the WebmasterWorld conference: some very reliable sources have revealed the name of Overture’s top secret new product.

Coming Soon to a Yahoo Near You

As searchers become more sophisticated, the search engines are forced to evolve to keep up with the changing times.