Publishers Articles

Publishers Push ACAP As Robots.txt Improvement

The Automated Content Access Protocol (ACAP) debuted today as a set of improvements to deficiencies seen in the robots.txt protocol currently observed by search crawlers.

AdSense Publishers Hurt By Currency Problems

One of the nice things about not having much money is not having to worry about what might happen to it.  Sliding stock markets, a poor exchange rate – who cares?  Unless, of course, you have something tied up in investments, or are an AdSense publisher who doesn’t live in America.

 AdSense Publishers Hurt By Currency Problems
Google Tweaks AdWords Site Targeting
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First, it isn’t called site targeting any longer, as Google said changes to what advertisers can do with ads means ‘placement targeting’ works better as a name.

Google Could Hurt Newspapers’ Websites

More than a month has passed since Google struck a deal with the Associated Press, Agence France-Presse, the Press Association, and the Canadian Press, but an outcry has continued.  One onlooker believes newspapers’ sites will be hurt.

Online Publishers Association Relaunches Site

The Online Publishers Association, a nonprofit trade group, has relaunched its Web site to create a better destination for research, news and commentary related to online media.

Deals Bring Publishers To Google News
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A four publisher deal brings content from major news organizations to Google News and its hosting services.

Google AdSense Referrals Hiding From Publishers

Using the wrong ad format could be the culprit as members of Google’s AdSense content network have experienced problems in getting referral 2.0 ads to appear.

Yahoo Publisher Network Offers PayPal
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Site publishers have wanted a faster payment method than waiting for snail mail to bring a check for their ad display earnings.

Some People Will Click On Anything
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Pose whatever theory you like as to why, but an AdWords experiment revealed that people will click on just about anything – even if the ad tells them their computer will be infected with a virus if they do.

adap.tv Adopts Simultaneous Partnership, Launch
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These are busy days for adap.tv – the company, which was founded in 2006, recently launched its new “unique online video advertising service.”  It also partnered with thePlatform, “a leading provider of broadband video management and publishing services.”

Microsites Win For Viral Campaigns

Marketers who have experience creating viral campaigns favor microsites, games and video clips according to Marketing Sherpa’s "2007 Viral Marketing Survey."

Google: AdWords Reaches, AdSense Separates
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A new report becomes available for Google’s AdWords advertising clients, while AdSense publishers will have to take a different path to convince marketers to target their sites for ads.

Publishers Support Video Advertising

Advertising.com has released the results of its 2007 online publisher survey. The online survey examines publisher predictions for online advertising revenue growth, advertiser goals and advertising capabilities for 2007.

Book Publishers Half-way Getting it

They may not be all the way there yet, but at least HarperCollins and Random House — both ultimately owned by Rupert Murdoch’s News Corp. — are trying to bring books into the Web era with their new “browsing” widgets.

Publishers Scoff At Online Book Search

In one of its most ambitious projects ever, Google has set a goal to digitize all book content that is public domain, and also snippets from other copyrighted words in order to provide users with the most comprehensive book search function ever conceived.

Several prominent libraries have already signed up to be a part of the Google Book Project, but the online search giant’s ambitions have some publishers turning up their nose in disapproval.

Google Acquiring Video Game Ad Company

Google has agreed to acquire Adscape, a company that puts ads inside of video games, for $23 million. Google had missed out on Massive, a company Microsoft picked up for $200-400 million about a year ago, and is going to have to settle for the much smaller Adscape, which it will have to build into a bigger player. Judging by Google’s great success with dMarc, I’d assume nothing at this point.

The Week in SEO

I come across a lot of good articles each week that I never get to mention, so I thought I’d join some of the other bloggers in the seo community and offer a few links. I’ve hesitated to do this in the past, because I imagine you’ll already have seen some of these, but I decided to give it a shot and see how it goes.

Social Network Gains New Partners

Social networking site Gather.com has partnered with three publishers and a record label to provide exclusive content for the site. The partners are Harvard Health Publications, Publishers Weekly, McGraw-Hill Professional and Columbia Records.

Local Publishers Can Hold Against Craigslist

Somewhere at the top of the Silicon Valley, Craigslist has upset the status quo of publishing; only the most dedicated websites can survive the hazardous venture into the Valley and face down the Colonel Kurtz of online classifieds.

Does Adsense Hate Bloggers and Publishers?

The headline may sound a little harsh, but based on their recent Adsense policy updates as noted by Jensense, it’s the conclusion that has to be made.

User Generated Content – Accurate, Not Insult

One of the most repeated terms added to the new web 2.0 glossary describing current trends in web design is “user generated content.”