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Publisher Articles

MIVA Launches New Ad Solutions

Publishers and bloggers, looking to monetize their site, have a new option to consider with today’s launch of MIVA MC. Any publisher in the U.S. or U.K. can apply for a MIVA MC account, and if accepted into the program, can display a wide array of ads on their site, including:

Get Your Web Site Noticed

When the Yahoo Publisher Network blog editor Michael Mattis asked me to write an short marketing article for small businesses I knew exactly what to write about.

Success of Fast Loading Websites

I covered Marissa Mayer’s talk at the Web 2.0 Summit that focused on how Google has really learned the value of speed in their web applications. It seems as if there was much more said about this topic years back when everyone was on dialup modems.

PubCon: Contextual Advertising Optimization

Representatives from Yahoo and Google both presented their respective strategies for contextual advertising as part of today’s PubCon lineup. WebProNews was on the scene, and here’s a rundown of the session.

Calendar Sharing Becoming New Social Phenomenon

Online calendars have been available for many years now but the calendar-sharing feature that Google has included in Google Calendar has opened the door to a great a form of social marketing that is bound to make waves and possibly increase your bottom line.

Is Google Protecting Your Publisher ID?

Jensense writes that a growing number of publishers are seeing hackers edit their websites, substituting the publisher’s AdSense ID for another, in order to basically steal that publisher’s revenue.

Inform Aims For News Publishers

The news search engine has shifted to marketing its services to publishers, and has landed the Washington Post and Huffington Post as early partners.

Yahoo Suggests Your Site Success

Yahoo has become more active in offering useful information to sites inside and outside of its Publisher Network by posting suggestions on ways to get noticed.

German Publisher Drops Google Protest

German publisher WGB dropped its petition for preliminary injunction against Google Books Library Project this week. Google says the Copyright Chamber of the Regional Court of Hamburg advised the company the petition would not succeed.

Forbes Magazine Publisher Anti Network Neutrality

I don’t agree with his position, but Steve Forbes makes some good points against Network Neutrality on PodTech.net today. Catherine Girardeau (who’ll be my coworker at PodTech starting on July 6) did an awesome job interviewing Steve.

Why the Web is the Rodney Dangerfield of Media

According to a new study by the Online Publisher’s Association 17% of all time spent with media takes place online.

Yahoo Talks Up Reporting Categories

Members of the Yahoo Publisher Network can use the Reporting Categories feature to track the effectiveness of ad placements and landing pages for their sites.

Publisher Site Launches On Windows Live
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The formerly-named MSN Book Search appears to have a new name to go along with its online debut.

Yahoo Posts Publisher Network Blog

Yahoo has followed up last fall’s launch of its Publisher Network with a new blog focused on helping users of its self-serve platform.

Changes At Yahoo Publishing Network

Options for adding content from Yahoo as well as contextual advertising for site publishers in its network recently became available to Yahoo Publisher Network users; and they are expanding the beta service to more publishers.

Sending Personalized Microsoft Publisher Newsletters to a Distribution List

If you create an email newsletter in Microsoft Publisher, you have probably run into the same problem that I did – distributing the newsletter after creating it.

Yahoo Revamps Search Ad Plans

Red Herring provides a great outline of Yahoo!’s attempt to gain publisher advertising market share from Google’s AdSense service with its Yahoo! Publisher Network (YPN).

Review: Online Document Publisher

Quadralay’s new WebWorks ePublisher Pro for Word is designed to make online content delivery easier, with the use of XML.

Review: Online Document Publisher For Microsoft Word

Quadralay’s new WebWorks ePublisher Pro for Word is designed to make online content delivery easier, with the use of XML.

Yahoo Publisher Network: Another Way to Have Your Website Earn Its Keep

Have you ever wished for someone to come along and compete with “Google’s Adsense Program”? With the launch of “Yahoo’s Publisher Network”(YPN) you could say that some wishes really do come true.

Google Faces Second Publisher Suit

The Association of American Publishers (AAP) joins the lawsuit frenzy over Google’s Print for Libraries project today after Google “flatly rejected” the association’s proposal that the search engine utilize the ISBN (International Standard Book Number) to identify works in copyright.