WebProNews

Yahoo's Key To Kill AdSense

The still in testing Yahoo Publisher Network has been touted as a potential disruptive force, once it opens to more publishers.

Publishers Push ACAP As Robots.txt Improvement

The Automated Content Access Protocol (ACAP) debuted today as a set of improvements to deficiencies seen in the robots.txt protocol currently observed by search crawlers.

NYTimes.com Traffic Booms After Dropping Select

One has to wonder what kind of traffic and ad revenue the New York Times gave up while its Times Select subscription model was in place.

Yahoo Publisher Network Attacked By Clones

This isn't some Phantom Menace grabbing content from a Yahoo blog, but another blogger who's dropped a whole YPN post into a blog and slapped ads alongside it.

Yahoo Publisher Network Experiences Problems

The Yahoo Publisher Network is having problems, and in an online world where things often resolve themselves in a matter of minutes, Yahoo has said, “We are actively addressing the issue and expect improvements by next week.”  Hey, Sunday morning’s only 80 or so hours away!

Affiliate Summit: Contextual Advertising Options

Pick something - a Web browser, toothpaste, whatever - that you’ve set against comparable products.  Maybe you gave those alternatives a fair chance, and came back to Product #1 in the end, anyway.  As Joel Comm weighed various contextual advertising options at Affiliate Summit 2007 East, it seemed like that same sort of circular journey was taking place, but you won’t hear me complain; it’s always nice to have extra choices.

Using Social Media To Market

Yahoo has some suggestions for using social media to market one's website. With a little planning, the Diggs and Flickrs of the world can provide a boost.

Google Could Be Major Publisher

Google could at any time try its hand in the publishing industry according to a report by Outsell developed with GGReport titled "Google as a Publisher: Is Google Poised for a New Push into the Information Industry?"

YSM Applying Discounts to Publisher Clicks

Yahoo has just rolled out quality-based pricing for Yahoo Search Marketing, effectively discounting certain CPCs on the Yahoo Publisher Network (similar to Google’s smart pricing).

Yahoo Publisher Network Offers PayPal

Site publishers have wanted a faster payment method than waiting for snail mail to bring a check for their ad display earnings.