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Newspaper Publishers Divided Over Paid Content

So the big guys like Rupert Murdoch and Barry Diller have already told us that paid content for newspapers is the wave of the future.

Facebook Tests New Privacy Options

Facebook’s approach to privacy may soon be modified in an interesting way.  A beta version of the site’s Publisher is allowing users to micromanage their settings, adopting a different approach to every photo album and status update if they please.

Yahoo’s Key To Kill AdSense

The still in testing Yahoo Publisher Network has been touted as a potential disruptive force, once it opens to more publishers.

Publishers Push ACAP As Robots.txt Improvement

The Automated Content Access Protocol (ACAP) debuted today as a set of improvements to deficiencies seen in the robots.txt protocol currently observed by search crawlers.

NYTimes.com Traffic Booms After Dropping Select

One has to wonder what kind of traffic and ad revenue the New York Times gave up while its Times Select subscription model was in place.

Yahoo Publisher Network Attacked By Clones
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This isn’t some Phantom Menace grabbing content from a Yahoo blog, but another blogger who’s dropped a whole YPN post into a blog and slapped ads alongside it.

Yahoo Publisher Network Experiences Problems

The Yahoo Publisher Network is having problems, and in an online world where things often resolve themselves in a matter of minutes, Yahoo has said, “We are actively addressing the issue and expect improvements by next week.”  Hey, Sunday morning’s only 80 or so hours away!

Affiliate Summit: Contextual Advertising Options
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Pick something – a Web browser, toothpaste, whatever – that you’ve set against comparable products.  Maybe you gave those alternatives a fair chance, and came back to Product #1 in the end, anyway.  As Joel Comm weighed various contextual advertising options at Affiliate Summit 2007 East, it seemed like that same sort of circular journey was taking place, but you won’t hear me complain; it’s always nice to have extra choices.

Using Social Media To Market

Yahoo has some suggestions for using social media to market one’s website. With a little planning, the Diggs and Flickrs of the world can provide a boost.

Google Could Be Major Publisher
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Google could at any time try its hand in the publishing industry according to a report by Outsell developed with GGReport titled "Google as a Publisher: Is Google Poised for a New Push into the Information Industry?"

YSM Applying Discounts to Publisher Clicks

Yahoo has just rolled out quality-based pricing for Yahoo Search Marketing, effectively discounting certain CPCs on the Yahoo Publisher Network (similar to Google’s smart pricing).

Yahoo Publisher Network Offers PayPal
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Site publishers have wanted a faster payment method than waiting for snail mail to bring a check for their ad display earnings.

GateHouse Opens Door To Yahoo HotJobs

When I first learned of this development, I was led to believe that it involved over 1,200 newspapers.  It doesn’t – the deal actually affects less than 300.  But that’s still noteworthy, and so, without further ado, I’d like to inform you that Yahoo HotJobs and GateHouse Media have forged a partnership.

Search Engines Prep For SES New York

The major players in online search will have a presence when the Search Engine Strategies conference opens on Tuesday in New York.

LG Offers Mobiles With Google Services

LG Electronics and Google have entered into an agreement that will allow Google software to be installed on LG mobile phones, giving users access to Google’s services on their mobile handsets.

Google Launches Affiliate Network (Beta)

Via SEL, Google beta launched a distributed pay per action ad network, and are accepting publisher sign ups here.

Online Advertising in The Long Tail

There’s been some talk about how difficult it is to make money with online advertising.

Book Publisher Asks About Microsoft Search Strategy

Joe Wikert, who works at Wiley (he’s an executive there) which is one of the world’s oldest (and biggest) book publishing companies asks some harsh questions about Microsoft’s search strategy.

Microsoft and Google – Different Approaches to Copyright

The Association of American Publishers and the Authors Guild is none too happy with Google’s plan to indiscriminately scan, index, and allow the searching of millions of books from libraries the world over and Microsoft is capitalizing on this rare chink in Google’s armor.

Copyrighters are claiming infringement because Google is making advertising revenue from the results of book searches in the Google Book Search system. Here are all of Google’s arguments that I found:

MIVA Launches New Ad Solutions

Publishers and bloggers, looking to monetize their site, have a new option to consider with today’s launch of MIVA MC. Any publisher in the U.S. or U.K. can apply for a MIVA MC account, and if accepted into the program, can display a wide array of ads on their site, including:

Get Your Web Site Noticed

When the Yahoo Publisher Network blog editor Michael Mattis asked me to write an short marketing article for small businesses I knew exactly what to write about.

Success of Fast Loading Websites

I covered Marissa Mayer’s talk at the Web 2.0 Summit that focused on how Google has really learned the value of speed in their web applications. It seems as if there was much more said about this topic years back when everyone was on dialup modems.