All Posts Tagged Tag: ‘Publicis Groupe’
At Advertising Week in New York City, AOL and Publicis Groupe announced an expansion of their six-year partnership into programmatic video and linear TV advertising. As a result, VivaKi and all agencies inside of Publicis Groupe will gain access to AOL Platforms’ premium reserved (including marketplaces) and non-reserved video environments. Ad Week @PublicisGroupe @AOL_Inc launch global video/ tv deal – …
Facebook has entered into a multi-year advertising partnership with Publicis Groupe, according to a report from AdAge. It’s said to be worth about $500 million. The report includes this quote from Laura Desmond, CEO of Starcom MediaVest Group which led the negotiations: Publicis and Facebook are announcing a multi-year partnership focused on co-creation of product around data, video and images, …
A major force in the advertising industry is making a noteworthy change in direction. MediaVest, which is a subsidiary of the Publicis Groupe, will buy lots of ads on Hulu using money originally intended for other channels, including traditional television.
Before the end of the year, Microsoft should finally be rid of Razorfish. The digital marketing agency, which Microsoft picked up during its 2007 acquisition of aQuantive, is due to become part of the Publicis Groupe in exchange for $530 million and an advertising-related promise.
Microsoft has put its online digital ad agency Razorfish up for sale and has hired Morgan Stanley to help find a potential buyer.
French marketing company Publicis Groupe, which is planning more acquisitions focused in online advertising, is thought to be a possible buyer of Razorfish, according to the Financial Times.