All Posts Tagged Tag: ‘public relations’

JP Morgan’s Twitter PR Act Was “A Bad Idea”

The person behind JP Morgan’s Twitter account thought it’d be a good idea to host “our first live Q&A on leadership & career advice w/a leading $JPM executive on 11/14.” Twitter users were prompted to use the hashtag #AskJPM to give direct questions to the senior executive. This prompted a handful of Twitter users to pick up their proverbial social …

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9 Online Resources For Those Looking To Break Into PR

Last week TJ Dietderich, of PR Breakfast Club fame, posed a simple question to me:  I get a lot of questions from friends looking to switch to PR as a career. What are the best online resources to send them to? Good question, right? A number of blogs and Web sites came to mind immediately, but then I thought more about …

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Check Out These LinkedIn Groups If You’re in PR

If you work in PR, chances are you have one of three needs:

* A need to build or grow your network.

* A need to acquire new skills or hone existing ones.

* A need to find a new job.

While you could argue many social networks meet these three needs adequately, I might argue that LinkedIn has the biggest potential to meet these needs best when it comes to professional skill-building, networking and job-seeking.

But, are folks capitalizing on that opportunity within LinkedIn now? Not so much.

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Skittles – Didn’t Taste The Rainbow On Twitter

The question was asked here yesterday by Joe Hall and there were as many opinions asskittles there are colors in a bag of Skittles but as of this morning the jury is in.

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Celebrities Engaging With Public Through Twitter

On the tail of the Oscars this weekend comes a story from the NY Times. I have read it several timeskutcher because I can’t get over the possibilities. The possibilities of what you ask?

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Chrysler Shows How Not To Do PR

Chrysler didn’t want to appear ungrateful to the American taxpayers, so CEO Bob Nardelli took out full-page ads in the Wall Street Journal and USA Today to thank them for putting up their money instead of well-heeled Cerberus putting up its own. Reposting the expensive thank-you note on the company blog showed, however, America hates huge wastes of money more than it hates ingratitude.

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Online PR Campaigns Being Outsourced To Search Marketing Firms

If you want to optimize your Google rankings, who do you hire? An SEO, right?

If you need some web development stuff done, who do you pick? A web dev firm, right?

Now, if you want to implement an online public relations campaign, who do you turn to?

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EuroBlog 2008

I’m participating in EuroBlog 2008, a two-day conference that mashes up academia and PR to produce an event that I’m sure will be worth the time of everyone attending, speakers and guests alike.

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How Long Will Your Agency Relationship Last?

Research shows that half of the agency/client relationships out there last less than two years.

This is from a sample of about 140 companies with an annual marketing spend of at least $2 million, including Citibank, General Mills, IBM, GE, and ESPN.

After nearly 15 years in agencies, this percentage sounds about right. But where the research tries to determine why this is the case, I take issue with it.

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Truthfulness Over Perfection Valued In Marketing

Alan Scott, Dow Jones & Co. SVP and chief marketing officer, said it’s a cool time to be a marketing guy, as consumer expectations of businesses have changed with the rise in blogs and social media.

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Suck Quieter, Lest They Make A Website About It

Pick whichever cliché you like: what goes around comes around; you catch more flies with honey; adding insult to injury; cutting off your nose to spite your face; his butt would make Harold a Sunday face. They all could apply here – maybe not that last one; just something my grandfather used to say.

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Google Unveils Public Policy Blog

With the new Google Public Policy Blog, transparency’s the name of the game; Googlers will explain the company’s position on issues that could affect us all.

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How to Fix PR

There have been a series of interesting posts, comments, and opinions regarding why PR doesn’t work and why so many CEOs have a bad taste in their mouth at the mere mention of public relations.

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Healthcare PR & Social Media

Recently, I sat on a panel for PRSA Healthcare on social media. I brought along the PR blogger perspective, and sat on it with the VP at Technorati and Amy Tenderich, from Diabetes Mine.

Healthcare is different from other practices in PR. You have the whole direct-to-consumer guidelines from the FDA, and then you have a ton of other issues in dealing with the press and social media.

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AOL Needs To Shine Its Shoes

This article will be part tutorial, part sweating the small stuff. The tutorial is much, much shorter and more basic than the rest, so we’ll get to it first. AOL needs to hear it.

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Bullying & Cyberbullying

Bullying is a serious issue. It makes people feel bad, makes them do things that they might not necesarily want to do, and forces people’s hands. Cyberbullying is worse – it takes all those things, puts them online in blogs or journals or social networks, and ramps it up a level via emails, Twitters and text messaging, and instant messages.

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Your Marketing Soundtrack – Punk or Disco?

While I’m finishing the book, I wanted to do a quick post about “Punk Marketing: Get off your ass and join the revolution.” Richard Laermer, my cohort in crime at the Bad Pitch blog, wrote it with Mark Simmons.

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Sony Slowly Learning Internet PR

Sony’s recent dust-up with gaming blog Kotaku over their publication of a Playstation rumor ended up being handled much more quickly than their previous public relations blunders.

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10 Signs of Life from the News Release

Our favorite format isn’t dead; it’s just abused more than Ronn Torossian at a Gawker staff meeting.

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The Edelman Disaster

The Republican party and Edelman, the public relations firm, have something in common these days. Both are suffering a crisis of confidence of their own making.

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Quick Thoughts on Edelman

Some PR news on the front page of TechMeme today.

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Online Public Relations and Blogs

Later today I’ll be presenting here at DMA-06 on a panel called, Blogs, RSS and Podcasting with Amanda Watlington from Searching for Profit and Stephan Spencer from Netconcepts. Basically, my presentation will cover how blogs can be used as public relations tools in the context of “Push and Pull PR”. The presentation is broken up into:

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Sprint’s Botched Blogger Product Review

When Sprint sent an LG Fusic phone to a blogger in hopes he would write about it and Sprint’s new Power Vision Network, they may have understood the slight possibility he would write a negative review. But they probably didn’t expect 3,100 words (seven pages) about how much he hated both.

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The Joys Of Syn…dication

The panel for the Syndicate Conference session, “Everything you always wanted to know about PR and Syndication but were afraid to ask,” traded comments on the tools and techniques for making syndication work in the world of public relations.

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Blog Elevator Speech

We need to position blogs correctly, now more than ever, as businesses realize their potential….

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Building Rock Star PR Teams

One of the most interesting things that I encounter in public relations is team building. Not the touchy-feely stuff that you go on goofy retreats for, the team camaraderie building stuff, but on how you build a great team.

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P&G’s Blogging Secret

PR Machine noted recently that P&G is now marketing via blogs. According to AdRants, it’s via a …

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Wendy’s Crisis Communications

Wendy’s public relations team has received high marks from the media on their handling of the recent “San Jose Incident.”

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Blogs’ Impact on Analyst Relations

The Yahoo! account team over at public relations firm Fleishman Hillard brings us a great example of the impact blogs can have on analyst relations. And since I am no longer at an agency, I have no problems submitting it up for your review.

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Aggregators: the Risk and Reward

Part of any good PR person’s job is to stay up on current events. Some may assume this job is even harder with the advent of blogs. While the quantity of content does increase, you can still work smart and not hard to collect and process only the news relevant to you and your target clients/industries.

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Edelman/Intelliseek Publish Blog White Paper

Intelliseek and Edelman announced a new study on the impact of blogs. The study, “How Real People Are Finally Being Heard,” claims to be the 1.0 Guide to the Blogosphere.

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E-Mail is Dead, Long Live RSS

OK, the subject of this post should read: “Proclaiming something to be dead is dead.” But I figured this headline might raise more ire.

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