All Posts Tagged Tag: ‘public relations’
Last week TJ Dietderich, of PR Breakfast Club fame, posed a simple question to me: I get a lot of questions from friends looking to switch to PR as a career. What are the best online resources to send them to? Good question, right? A number of blogs and Web sites came to mind immediately, but then I thought more about …
If you want to optimize your Google rankings, who do you hire? An SEO, right?
If you need some web development stuff done, who do you pick? A web dev firm, right?
Now, if you want to implement an online public relations campaign, who do you turn to?
Research shows that half of the agency/client relationships out there last less than two years.
This is from a sample of about 140 companies with an annual marketing spend of at least $2 million, including Citibank, General Mills, IBM, GE, and ESPN.
After nearly 15 years in agencies, this percentage sounds about right. But where the research tries to determine why this is the case, I take issue with it.
Pick whichever cliché you like: what goes around comes around; you catch more flies with honey; adding insult to injury; cutting off your nose to spite your face; his butt would make Harold a Sunday face. They all could apply here – maybe not that last one; just something my grandfather used to say.
While I’m finishing the book, I wanted to do a quick post about “Punk Marketing: Get off your ass and join the revolution.” Richard Laermer, my cohort in crime at the Bad Pitch blog, wrote it with Mark Simmons.
Later today I’ll be presenting here at DMA-06 on a panel called, Blogs, RSS and Podcasting with Amanda Watlington from Searching for Profit and Stephan Spencer from Netconcepts. Basically, my presentation will cover how blogs can be used as public relations tools in the context of “Push and Pull PR”. The presentation is broken up into:
When Sprint sent an LG Fusic phone to a blogger in hopes he would write about it and Sprint’s new Power Vision Network, they may have understood the slight possibility he would write a negative review. But they probably didn’t expect 3,100 words (seven pages) about how much he hated both.
Part of any good PR person’s job is to stay up on current events. Some may assume this job is even harder with the advent of blogs. While the quantity of content does increase, you can still work smart and not hard to collect and process only the news relevant to you and your target clients/industries.