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PubCon Articles

PubCon – Day 2 Pics

Alrighty then. I’ve added photos to Flickr from day two of PubCon. Here are a sample.

PubCon – Talking with Brett Crosby

While walking the WebmasterWorld Pubcon exhibit hall floor I ran into Brett Crosby from Google.

We talked about some of the new enhancements that have been added to Google Analytics. The addition of site search tracking in Google Analytics was of particular interest to me and I thought I would share here.

PubCon – SEO Design, Organic Site Structure
Site design is critical for quality indexing and rankings. There are pit falls that are not apparent. This session will take a top down approach to designing a modern website.

Moderator:

  • Todd Friesen

Speakers:

PubCon – Link Baiting Strategies
Link baiting is a topic that makes some people snicker when they hear it. However, the complexities and subtleties are fascinating.

Did you know that there are 12 types of links? Moreover, there are eight types of link bait to get those 12 types of links? That means there are 96 different strategies to get links. This session will look at the eight and the 12.

Moderator:

  • Jake Baillie

Speakers:

PubCon: Social Media Marketing Tips
· 2

The keys to successfully creating content that really grabs social media users – think not just Digg and Del.icio.us but also forums – are commitment and creativity, or so says the Interactive Site Reviews panel at PubCon.

PubCon – Optimize for Contextual Ads
Contextual ads clearly require a different type of optimization from traditional graphics and banner ads.

Focusing your site specifically for contextual ads will often result in higher search engine rankings because of the added targeting effort. This panel will look at various optimization and utilitarian methods of engineering a site specifically for contextual based advertising.

Moderator:

  • Detlev Johnson

Speakers:

Keywords Still the Foundations of SEM Campaigns

Keywords are still the foundation that build all search marketing campaigns. This session will look at researching and developing a killer keyword list for a site or special project. It will also look at tools available to automate the task of finding keywords and phrases.

PubCon Pics – Day One

PubCon is great excuse to test out my new digital SLR camera. Here are a few photos from my Flickr account–there are 70+ photos in total from day one.

PubCon – Interview with Neil Patel

Known by many as either “Mr. Social Media” or by friends as “Princess”, Neil Patel’s reputation for experimenting and developing new and cutting edge internet marketing tactics is known throughout the industry.

PubCon – Interview with Adam Audette

With 10 years under its belt, LED Digest is famous with long time SEOs for providing an exceptionally productive platform for sharing ideas, tactics and insights about search marketing.

PubCon – Content Creation
Constant content creation is the fuel for your website. Whether you live ‘n die off search engine referrals or natural type-in traffic you understand the need for minty fresh content. This panel of content gurus will look at how to keep the creativity flowing and managing the content process.

Moderator:

  • Elisabeth Osmeloski

Speakers:

PubCon – The Social Marketing Playing Field
This panel is an introduction about getting up to speed with the major social marketing sites. This panel of SMO promotion experts will take you from newbie to advanced in short order. Do your homework before you hit this session though. Study the basics of Reddit, Netscape, Delicious, Digg, Facebook, and LinkedIn.

Moderator:

  • Joe Laratro

Speakers:

PubCon – Monetizing Social Media Traffic
Social media traffic is decidedly different from search traffic, newsletter traffic, or general link traffic. Knowing how to capitalize on this potentially huge traffic influx is critical for social media players. This session will look at ways that social media outlets can be monetized.

Moderator:

  • Rand Fishkin

Speakers:

PubCon: Treading Lightly On Link Buying
· 1

The dominant search engine, Google, doesn’t have a problem with nofollowed paid links, but few webmasters want to pay for something that brings minimal value to their sites.

PubCon: The Keyword And The Tiger

Choose correctly, and keywords will make one’s career. Choose poorly, and becoming SEO tartare for the competition may be the least of one’s career worries.

PubCon: Handling Digg Traffic
· 1

Sometimes it’s not so much that you’re handling traffic from Digg.com, it’s that the traffic is handling you. Crashed servers, slow-loading site, all that traffic and nobody clicking on ads can equal wasted time and money, but it doesn’t have to, as long as you know your visitors and how be ready for them.

PubCon – Craigslist’s Newmark Speaks

WebmasterWorld Pubcon opened up today with opening remarks from Brett Tabke and a keynote presentation by Craig Newmark of craigslist.

Keynote Pics: Newmark, Godin

While I am here in Las Vegas listening to Craig Newmark of Craigslist give the opening keynote presentation, Jolina Pettice is in Chicago blogging Seth Godin’s Keynote for Search Engine Strategies. Here are early photos:

PubCon: Craigslist Founder Opens Up For Keynote

By now, just about everybody’s heard of Craigslist. The classified advertising industry most definitely has. Though now a household name, founder Craig Newmark reminded listeners to his keynote address at PubCon in Las Vegas that his web-phenom had the humblest of beginnings.

PubCon Day 1 – Quite a Schedule
I finally arrived in Las Vegas and bumped into Detlev Johnson while checking in to the Wynn. He showed me his cool new Blackberry Curve

Why We Love Pubcon!

This week offers one of the most significant opportunities for those in the search marketing world to up their knowledge, industry networks and have a great time doing it.

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