All Posts Tagged Tag: ‘PubCon’
WebmasterWorld and Pubcon founder Brett Tabke has sold WebmsaterWorld to Jim Boykin, who runs Internet Marketing Ninjas. The announcement was made today at PubCon, which Tabke will continue to run. “Internet Marketing Ninjas, led by company founder Jim Boykin, is the ideal match for WebmasterWorld,” said Tabke. “I couldn’t have asked for a better situation than a long-time member acquiring …
After months of anticipation, Google’s Matt Cutts, at PubCon in Las Vegas today, finally announced a new tool in Webmaster Tools to disavow links. Cutts made comments at SMX Advanced back in July, indicating that a tool would be on the way, and it is now here. In text on the tool itself, Google says, “If you believe your site’s …
As you may have noticed, Google has been putting a great deal more emphasis on local these days than in years past. That includes everything from the introduction of Google Places and Place Pages to automatically showing more local results for certain searches, as well as various other solutions offered to businesses at the local level, such as product inventory or tag advertising.
Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization.
Why Landing Page Optimization is Critical
In the fast-paced digital age where everyone wants a piece of that sweet Internet money, competition for small businesses is greater than ever. Fortunately there are more tools available to small businesses than ever as well. Still, there are so many factors to consider, and so little time.
WebProNews sat down with Paul Boisvert of Yahoo Small Business to talk about some things that small e-commerce companies are doing wrong and how they can improve their approaches to ultimately get more sales.
At PubCon, Bruce Clay, Inc. President Bruce Clay presented at a session entitled "Top-Shelf Organic SEO" in which he discussed the approaching future of SEO as search engines evolve into more modern ranking methods through more personalized search results. Bruce was good enough to take the time to speak with our own Michael McDonald in a one-on-one interview about personal search, which can be viewed in the video below.
How do you optimize your site for the search engines when you have hundreds of thousands of pages of content? That’s a big job and can get increasingly difficult as the days pass and more pages are created. It doesn’t have to be as difficult as it seems though.
Sometimes you read something about a company or a business that simply gets it more than others. OK, so we know that in most cases Google does that. Sometimes they do it in ways that still amaze and make one say “Huh, that makes good sense.”
Technically, Pubcon is still going on at the time of this writing, but today it’s all about networking and the sessions are in the past. WebProNews is out there and has been covering sessions, and our own Mike McDonald has even spoken and moderated at a few of them.
Let’s take a look back and see what this year’s PubCon in Las Vegas had to offer. Our coverage included:
The issue of duplicate content is something that all webmasters and site owners have to take into consideration and the PubCon session "Getting Rid of Duplicate Content Once and For All," addresses that challenge.
For the moment, never mind the "world wide" aspect of the Web. A whole lot of any business’s customers are likely to come from its home region, and so a PubCon session called "Local and Mobile" search took a look at ways in which companies can best serve these nearby individuals.
(Coverage of PubCon continues at WebProNews Videos. Stay with WebProNews for continued coverage from the event this week.)
Creating relevant content for a Web site is one of the most important things an individual or organization can do and at the PubCon session "Real-World Winning Tactics For Content" focused on ways to manage and achieve that goal.
Back in December I attended the PubCon conference in Las Vegas and I was fortunate enough to meet my friend and Internet celebrity Ralph Wilson for an interview.
Ralph has me regularly contributing tutorials and articles to the SEO section of his popular Web Marketing Today website and decided to interview me for a feature video on the website.
My mother always says that the longer you leave something the harder it gets… And realising that I haven’t really set foot on my blog in almost a month is kinda depressing. But it’s been quite a month…
The Reds Hit Pubcon
Myself and Dave decided to hit the annual webmaster pilgrimage better know as PubCon. Staged in Las Vegas, the event is one of the best known SEO conferences with a speaker line-up that includes virtually every well-known name in the SEM industry.
Plus, just by reading the recaps it’s tough to find the gems, the nuggets of knowledge, that were shared. So…I thought it would be helpful to share with you what stood out to me as new, interesting, and insightful. Watch out for my rant in the middle.
This panel will discuss how and when search engines SEO their own sites and what optimizers and site owners can learn from their experiences.
- Joseph Morin
It’s difficult to look at your competitors without leaving tracks. It can be a challenge, but is extremely important to manage your own reputation. This panel will look at a number of issues surrounding competitive intelligence being probed by the competition and probing the competition yourself.
Panelists will discuss the cut corners, the non-underlined links, the freaky mouse-overs, and other code beautification techniques. HTML, on the other hand, has moved closer towards XML and feeds. Our panelists will discuss how to update your code to match what is evolving on the web.
At every conference there’s an exhibit hall and that’s where plenty of meet and greet networking happens as well as interesting discussions with vendors that server the search marketing industry.
There were a good number of exhibitors at Las Vegas Pubcon including Google, Yahoo and Microsoft as well as a variety of vendors ranging from enom which sported a Ferrari to PRWeb to Bruce Clay.
Here are a few photos from the exhibit hall floor:
Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch
While walking the WebmasterWorld Pubcon exhibit hall floor I ran into Brett Crosby from Google.
We talked about some of the new enhancements that have been added to Google Analytics. The addition of site search tracking in Google Analytics was of particular interest to me and I thought I would share here.