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PRSA Articles

What Makes a Great Selection of Links?

Dave Winer has a great post about the next step in Digg clones.

This is something I’ve been spending a lot of time thinking about too.

What makes a great selection of links? Does it take a million people? Or only a handful.

PRSA: Social Media for PR Practitioners
I just returned from the Public Relations Society of America (PRSA) International conference being held in Philadelphia where I participated on a panel, “Social Media, What Every PR Practitioner Needs to Know” with Rob Key of Converseon, Nicco Mele of echoditto and Peter Himler of Flatiron Communications who handled moderation duties.

Professional Associations – Redefine Value

There’s still time for professional associations to redefine their value to members, but I’m not aware of any such initiatives among any of these groups. The clock is ticking.

Healthcare PR & Social Media

Recently, I sat on a panel for PRSA Healthcare on social media. I brought along the PR blogger perspective, and sat on it with the VP at Technorati and Amy Tenderich, from Diabetes Mine.

Healthcare is different from other practices in PR. You have the whole direct-to-consumer guidelines from the FDA, and then you have a ton of other issues in dealing with the press and social media.

Technology In PR

Earlier this morning I sat on an PRSA panel about technology in PR, you know, something I clearly have a lot of opinions about.

FORWARD: Lessons from Silicon Valley Journalists

A couple weeks ago, I went to the Silicon Valley PRSA blockbuster lunch and took notes. From these notes, I wrote a post for the FORWARD blog, the student-run Website and blog, for students.

The Role of the Roll

I’ve been reading more and more bloggers assert that the blogroll is a bankrupt idea and should be deleted from blogs.

WiFi: A conference requirement

Last week, one comment kept recurring at Lawrence Ragan Communications’ annual Web Content Management conference in Chicago: “Why don’t they have WiFi?”

Hurricane Katrina Evacuation Podcast

While Neville and I spoke with Charles Pizzo, who has been living in Texas since evacuating his now-condemned home in New Orleans …

Blueprint Ethics Code For The Profession

One thing I’ve frequently commented about in this blog is ethics in the communication profession. Or, rather, about the lack of an authoritative and cohesive voice that speaks on ethics on behalf of the profession.

Steve Rubel Speaks About Blogs and PR

Here’s where you can catch me speaking about blogs and PR over the next few weeks …