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Prospectiv Articles

More Consumers Going Online To Research Products

Seventy percent of consumers use the Internet to research consumer packaged goods before visiting a store according to a survey from Prospectiv "2007 Consumer Packaged Goods survey."

When conducting research for consumer packaged goods (CPG) online 27 percent of consumers say they prefer e-newsletters followed by 25 percent who favor search tools. Fourteen percent said they used general saving and shopping sites along with branded product sites.