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All Posts Tagged Tag: ‘Promoted tweets’

Twitter Study Says Twitter Exposure Drives Purchases

Twitter has partnered with Compete for another study that shows that exposure on Twitter is good for business. This time, they looked at Twitter’s effect on online shopping by analyzing 7,600 users and their purchasing behavior as it pertains to 700 retailers on Twitter. Here’s the gist of the study: People who see tweets from retailers are more likely to …

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Twitter May Actually Spur People into Making Political Donations

We already know that this year, social media is a bigger part of the election than ever before. During the Republican National Convention, 4 million tweets were generated about the event. That number more than doubled the amount of tweets sent globally on election day 2008 – concerning all topics. A week later, the Democratic National Convention saw over 9.5 …

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Twitter Surveys, Coming to a Stream Near You

In an effort to increase the tools available to marketers, Twitter is unveiling a new service that will allow them to track the results of their mobile and desktop campaigns. The new product, dubbed Twitter Surveys, will ask users to fill out a quick survey about a specific brand. The surveys will show up in users’ streams in the same …

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Twitter Adds Manually Promoted Tweets, Reporting to Self-Service Ad Platform

Today, Twitter is announcing two new features to their self-service advertising platform for small businesses – one focuses on functionality and the other on analytics. First, Twitter now lets businesses have more control over which tweets you promote. Before, they only had the option to automatically promote their newest, most engaging tweets. Now, Twitter has put the decision in their …

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Twitter Launches New Interest-Based Ad Targeting

Twitter announced the launch of some new interest-based targeting for advertisers today. Those using Twitter’s Promoted Tweets and Promoted Accounts can start targeting campaigns based on interests of their choosing. There are over 350 interest categories available to advertisers. They came in a two-level hierarchy. For example, under the first-level category Movies and Television, you can find sub-categories like Action …

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Twitter to Aggressively Expand Advertising to Over 50 Countries Before the End of 2012

Twitter has some mighty ambitious plans to bring promoted tweets and other advertising products to over 50 countries by the end of 2012. Western Europe and Latin America will be among the first to see their tweeters transformed into revenue for the company. Twitter co-founder Jack Dorsey spoke at a press conference held during the Cannes International Film Festival Tuesday …

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Twitter UK Gives Away Advertising Credits For User Feedback

Twitter UK wants to hear from its users and they are willing to give you something in return if you just give them some feedback. What they want to know about is how you’ve seen businesses or organizations using Twitter to connect with their existing customers or attract new ones. Here’s what they say on their blog: It’s no surprise …

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Twitter and ESPN Introduce Sports Branded Campaigns

Due to the incredible volume of sports-related tweets that accompany almost every sporting event of note–the Women’s World Cup Final, for instance–Twitter is looking for a way to monetize these reactions. To address this endeavor, Twitter is partnering with ESPN to provide additional promoted content, focusing on the glut of sports-related tweets. The idea for monetizing this content focuses on …

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Twitter Ads Move to Detroit: GM, Ford, & Chrysler Get New Neighbors

The Contra Costa Times reports that Twitter is setting up a new advertising office in Detroit. There’s no doubt as to the reason for the addition; to get close to the advertising budgets of the big 3 auto makers. Promoted tweets are the next big thing and Ford, Chevy, and Chrysler can only benefit from the coverage. Social network marketing …

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Advertising On Twitter: Become A Marketing Shogun

Have you and your business been quietly swelling with greed when you see promoted tweets on Twitter, imagining all of the revenue those advertisements must be earning for someone out there that isn’t you? You probably should get in on that take. Lucky for you, Alchemy Social, they of keen skills for all things social media advertising, have put together …

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Twitter Expands Promoted Accounts, Promoted Tweets In Timelines To Mobile Apps

Twitter just announced the expansion of its Promoted products (also known as ads) across its mobile experience. While Promoted Trends and Tweets have been on Twitter’s mobile search for a while (and likewise for Promoted accounts and Promoted Tweets in the timeline), Promoted accounts are now coming to Twitter’s iPhone and Android apps. “And in the coming weeks, we’ll begin …

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