All Posts Tagged Tag: ‘promoted pins’

Video Ads Reportedly Coming to Pinterest

Video Ads Reportedly Coming to Pinterest

Pinterest is planning on launching video ads. That’s the word from a new report from Digiday, which cites agencies briefed on the plans. The report says a video format is on the way, but that what that will look like is still an unknown. While Pinterest certainly has its share of videos, it’s not really what people think of the …

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Next Month, You’ll Finally Be Able To Take Advantage Of These Ads

Next Month, You’ll Finally Be Able To Take Advantage Of These Ads

Pinterest has offered Promoted Pins to advertisers throughout the year, but it has so far only been on a limited basis. They have expanded that limitation over that time, but the offering is still not available to everyone. Next month, according to USA Today, which interviewed Pinterest’s monetization chief Tim Kendall, any U.S. business will be able to buy Promoted …

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Pinterest Says Its Ads Have Very Low Opt-Out Rate

Pinterest Says Its Ads Have Very Low Opt-Out Rate

Pinterest is hard at work convincing businesses to advertise using its Promoted Pins. It’s been emailing profile admins suggesting pins to promote and it’s been selling itself as another option for marketers to spend money from their search budgets on. CEO Ben Silbermann spoke at IAB Mixx in New York on Wednesday discussing how effective the ads are, and pointing …

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Does Pinterest Have A Place In Your Search Budget?

Does Pinterest Have A Place In Your Search Budget?

Pinterest is often thought of as a social network, and it is to an extent. You can follow people (including friends), and they can follow you back. You can interact with them and even send them direct messages. In these regards it’s very much in the same stable as Facebook, Twitter, and others. Like Facebook and Twitter, it also has …

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Pinterest Promotes Promoted Pins With Email

Pinterest Promotes Promoted Pins With Email

I always find it interesting to see how the big social platforms use email to drive their own goals. Perhaps it’s having lived through all that time when people were saying social media was going to kill email only to see social media relying more and more on it. We recently looked at how some of them are doing so …

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Jennifer Lawrence Gets An Erroneous Tattoo, Calls Her New Ink ‘Watered Down Rebellion’

Jennifer Lawrence revealed her new tattoo while at the Comic-con annual convention last Thursday to promote her movie, The Hunger Games: Mockingjay – Part 2. In a video interview with HitFix, the 24-year-old actress showed an obscure scar-colored tattoo on her right hand that says H2O, which she humorously described as a “watered down rebellion”¬†because of its light shade. Jennifer …

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Pinterest Gives Businesses a Way to Get in Front of More People

When it comes to advertising, Pinterest says it’s about “mapping your business goals to the steps Pinners take to plan their futures.” With that in mind, Pinterest is now offering some new types of ad solutions to “give businesses a unique way to get in front of more people” on a path to purchasing. These new advertising options were rumored …

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Pinterest Sees 20% Increase In Repinning From Home Feed, Where Ads Now Appear

Pinterest has been developing new machine learning models to improve its home feed, under the banner of “Pinnability”. “The more people Pin, the better Pinterest can get for each person, which puts us in a unique position to serve up inspiration as a recommendation engine on an ongoing basis,” a spokesperson for Pinterest tells WebProNews. “Home feed is the most …

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Pinterest Ads Are Getting Better

With its Promoted Pins now available to advertisers, Pinterest is working on improving what its ads can do, as you’d expect. The most important thing an online ad can do is target the right people, so those advertisers will be happy to know that this is one area of focus for the company. Do you expect Pinterest’s ads to become …

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Pinterest’s Ads Will Now Appear in Your Home Feed

Pinterest’s “promoted pins” have been appearing on the site since fall 2013, but until now they’ve only shown up in search and in specific category feeds. Today all that changes, as the company has just announced an expansion of the ad initiative. Now, users will begin to see promoted pins pop up in their home feeds, the most visible area …

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Promoted Pins Are Really Good At Getting Clicks

When 2015 started, Pinterest made reservation-based Promoted Pins available to all advertising partners. Early indication is that the ad format could be a major driver of revenue for the company. Pinterest first began testing Promoted Pins in the fall of 2013, and officially launched the beta last May. They started with a few partner brands, but over the course of …

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Promoted Pins About To Open Up To All Partners

2014 has been a year of testing for Pinterest when it comes to Promoted Pins, which are sure to be the company’s big revenue generator. They first began testing the ad format in the fall of 2013, but officially launched the beta in May. They started with a few partner brands, but over the course of the summer, gave more …

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Pinterest To Adjust Privacy Policy For Coming Ads

Pinterest said on Friday that it will make some updates to its privacy policy on October 19th in an effort to make its Promoted Pins more relevant to users. Promoted Pins are still in the testing phase, and aren’t available to all potential advertisers just yet. They’re currently only testing in the U.S. “We want to help advertisers better understand …

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Pinterest Gives More Businesses Access To DIY Promoted Pins

Pinterest announced over two months ago that it was testing do-it-yourself Promoted Pins with a handful of businesses including Vineyard Vines, Nicole Miller, and Shutterfly. They gave businesses a form to sign up for participation. Now, they’re reportedly letting more businesses in. The company confirmed to TechCrunch that it is selecting businesses from the waitlist, and those active using Pinterest. …

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Pinterest Tests Do-It-Yourself Promoted Pins, New Analytics

Pinterest is beta testing do-it-yourself Promoted Pins and a new analytics offering. Last month, the company announced that it was rolling out Promoted Pins from a group of big partner brands, but with the new test, businesses of any size can promote their own pins. The do-it-yourself pins are available on a cost-per-cilck basis through ads.pinterest.com. For now, Pinterest is …

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Pinterest Rolls Out Next Phase Of Promoted Pins

Pinterest announced Monday that it is rolling out the next phase of its Promoted Pins ad product. The company began testing them last fall. Pinterest is currently working with a small group of brands including: ABC Family, Banana Republic, Expedia, GAP, General Mills, Kraft, Lullemon Athletica, Nestle (Purina, Dreyer’s/Edy’s Ice Cream, Nespresso), Old Navy, Target, Walt Disney Parks and Resorts, …

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More Details About Pinterest’s Upcoming Ads Revealed

As you may know by now, Pinterest is gearing up to launch its Promoted Pins ad product after testing since last fall. Here’s what they looked like back then (it doesn’t look like they’ve changed much). They pretty much look like regular pins, except they say “Pomoted Pin,” and include a clickable icon with explanation. Last week, AdAge reported, citing …

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Pinterest Ads Are Coming In Q2 [Report]

Pinterest announced its forthcoming ads in September, and began testing the “Promoted Pins” the next month. Now, the Wall Street Journal is reporting that the ads will get a proper launch in the second quarter, which isn’t too far off. Last week, we learned via AdAge that Pinterest is seeking spending commitments of between one and two million dollars for …

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Pinterest Ads Aren’t Going To Be Cheap

It looks like advertising on Pinterest is going to be pretty costly, at least at first. The company first announced its forthcoming ads back in September, and began testing Promoted Pins shortly thereafter, but only in search results or category feeds. And again, these were only tests. We’ve yet to see the real product come to light. When we do, …

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Pinterest’s ‘Promoted Pin’ Ads Make Their Debut

Today is the first day that you might see some advertisements on Pinterest. The company has just announced that their “promoted pin” test, which they announced a couple of weeks ago, has officially begun. “We wanted to let you know that we are starting our first test with promoting pins today, so you may spot a few in your search …

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Pinterest Ads Are Coming, CEO Promises They Will Be Tasteful and Useful

Pinterest is finally going to start experimenting with ads. CEO and co-founder Ben Silbermann made the announcement today on the Pinterest blog, promising that the new promoted content with be both tasteful and useful. “Pinterest is where you keep your wishlists, vacation plans, dream home ideas, and other things you want to do soon and in the future,” he said. …

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